Video & Project of the Week for July 21, 2014: Britomart East Complex Green Walls

July 24, 2014 at 10:18 am Project of the Week: 7/21/14


Britomart East Complex Green Walls
Auckland, New Zealand
1,292 sf Greenwall


Project Description & Details

Britomart is a vibrant shopping, entertainment and business precinct in the heart of downtown Auckland. Surrounded by beautiful heritage buildings, the neighbourhood has a wide array of restaurants and bars, world-class fashion boutiques and interesting art spaces. Located on Takutai in the city’s Central Business District, stunning living walls are situated in the atrium of the Britomart East complex. The green walls were an ideal lightweight solution to the question of how to differentiate the complex’s interior aesthetic.

Designed and installed by Natural Habitats, the two three-story high, 120 m2 of green walls line the east and west end walls and integrate seamlessly into the building fabric. The vertical plantings are hydroponically fed on harvested rainwater and the green walls feature a custom designed planting palette chosen for their low light and maintenance requirements. The walls’ 60 custom made panels had to be carefully installed using a building maintenance unit and abseiling equipment. Considered eco-artwork, they are the focal point of the atrium. The building has a New Zealand Green Building Council five-star rating.

Year: 2011
Owner: Cooper & Company
Location: Auckland, New Zealand
Building Type: Commercial
Type: Living Wall
System: Single Source Provider
Size: 1,292 sq.ft.
Grade: 100%
Accessible, Open to Public


Designers/Manufacturers of Record:

Greenwall Designer and Director: Graham Cleary, Natural Habitats
Modular Greenwall System: Natural Habitats
Mesh Baskets and Gutter Fabricator: AMW Fabrication


New!  Project of the Week Video Feature

Watch the Britomart East Complex Green Walls Project of the Week Video below or see it on our greenroofs.TV on YouTube:

Click here to see the entire profile and learn more information about this project in The International Greenroof & Greenwall Projects Database.

Did we miss your contribution? Please let us know to add you to the profile.

Would you like one of your projects to be featured? We have to have a profile first! Submit Your Project Profile.

Love the Earth, Plant a Roof!

~ Linda V.

The Mid-Atlantic Green Roof Science and Technology Symposium is August 7 & 8, 2014

July 22, 2014 at 2:17 pm

If you are located in the U.S.’s Mid-Atlantic region, be sure not to miss the upcoming Mid-Atlantic Green Roof Science and Technology (MGRST) Symposium on August 7 & 8, held at the University of Maryland in College Park, MD.


Everyone speaking is an expert in his or her respective field, as you can see below, including two of our very engaging Contributing Editors, Ed Snodgrass of Emory Knoll Farms/Green Roof Plants and Jorg Breuning of Green Roof Service/Green Roof Technology:



Also presenting are a couple of advertisers who are long time leaders in our industry - and both awesome individuals, too:  Charlie Miller of Roofmeadow and Greg Long of Capitol Greenroofs.

Register at:

For more information about the Mid-Atlantic Green Roof Science and Technology Symposium, please contact:

Steven M. Cohan, Ph.D.
Professor of the Practice
University of Maryland
(301) 405-6969

~ Linda V.


Greenroof & Greenwall Directory Company of the Week for July 17, 2014: Conservation Technology

July 22, 2014 at 1:09 pm

New feature on!

Our Greenroof & Greenwall Directory Company of the Week is an exclusive benefit for companies listed in our Directory, highlighting their business to our audience of stakeholders, professionals, and decision makers:


Conservation Technology

Conservation Technology supplies Optigreen greenroof components including fabrics, drainage elements, aluminum edging, drain covers, slope-stabilization systems, and fertilizers. We also custom-fabricate root-resistant waterproofing.

ConservationTechnology-logoConservation Technology is the North American distributor for Optigreen (Optigrün International AG), a world leader in the green roof industry. Optigreen green roof fabrics, drainage systems, and accessories comply with demanding European standards and represent the culmination of thirty years of field experience. Optigreen products have been used to build more than 350,000,000 square feet of green roofs!

Conservation Technology custom-fabricates greenroof waterproofing systems using state-of-the-art rubber membrane technology. Both their sheet and factory seams meet the German FLL standards for root resistance. By supplying single sheets up to 10,000 square feet, they can eliminate the risks of failures at field-fabricated seams. They can also custom-fabricate polyethylene root barrier membranes for use with other waterproofing systems that may not be root resistant.

Conservation Technology maintains an extensive stock of protection, separation and capillary fabrics; drainage mats and plates and drain access covers; aluminum edging; slope-stabilization systems; soil stabilizers’ slow-release fertilizers; and paver systems.

They also offer low-maintenance rainwater harvesting systems to collect and re-use rainwater in residential or commercial structures. Specialized pumps, control systems, and disinfection systems draw water from the storage tanks to irrigate landscapes, fill swimming pools or ponds, flush toilets, and wash clothes. Even more impressively, they can supply rainwater systems capable of producing water suitable for showering or drinking.

Conservation Technology can provide design assistance and technical support as well as supply selected components or complete green roof systems: the choice is yours.


For more detailed information about Conservation Technology, please visit their company profile in The Greenroof & Greenwall Directory.

In addition to the eNews blast to our 10,000+ opt-in subscribers, we have created a prominent position on the Homepage for this weekly spotlight as well as posted on all our social media sites…  And, the centerpiece of this premier feature is the original video!  This exclusive video (about 2:00 min.) of each firm is also included inside their company profiles – see below.  For additional exposure, these videos will also be playing on various playlists in our GreenroofsTV channel on YouTube.


Would you like to have your company featured as Company of the Week?  First, you have to be listed in The Greenroof & Greenwall Directory at either the Sponsor, Elite, or Premium advertiser level.

Get Listed! Join The International Greenroof & Greenwall Directory.

Please check out our Advertise with Us page or contact us at email: or phone: 888-477-1326.

If you want to get found, you have to be listed!

~ Linda V.

Video & Project of the Week for July 14, 2014: Starbucks Green Roof, Downtown Disney, Walt Disney World

July 18, 2014 at 4:14 pm Project of the Week: 7/14/14


Starbucks Green Roof, Downtown Disney,
Walt Disney World

Orlando, FL, USA
1,800 sf Greenroof


Project Description & Details

Planted in May and located just past one of the main pedestrian entrances to Disney Main Street, Orlando, the new Starbucks green roof highlights the facade of its 500th LEED store, not only bringing the many benefits green roofs offer to the surrounding environment but also providing an opportunity for visitors to view close up imagination- and sustainability-inspired design. Senior Designer for Starbucks, David Daniels’? vision of the green roof atop the new store grew from an idea and conceptual poster to a thriving, tropical lemongrass sustainable ecosystem. Inside are 70-inch digital display panels with built-in cameras, a moss Starbucks siren sculpture by Paloma Teppa, reclaimed wood and LED store lights. Outside, LED green roof lighting accentuates the green roof during Disney Main Street?s lively nights.

Kevin Songer of MetroVerde designed the green roof with their hurricane strength system.  Irrigated with a micro-drip system during summer droughts, the 1,800 sf Starbucks Disney Orlando green roof is planted with lemongrass, Cymbopogon citratus. Cradle to cradle sustainability is woven throughout the green roof system and plantings. Coffee grounds are saved from daily store operations, recycled through composting and used to feed the green roof plants. Soil media for the green roof was developed through the University of Central Florida?’s Stormwater Management Academy by Dr. Marty Wanielista and Mike Hardin. The green roof plants attenuate and filter stormwater runoff, helping to protect the adjacent Lake Buena Vista water bodies. Over the next year, Starbucks and Disney will bring four more Starbucks locations to guests.

Year: 2014
Owner: Starbucks Corporation
Location: Orlando, FL, USA
Building Type: Commercial
Type: Extensive
System: Single Source Provider
Size: 1,800 sq.ft.
Grade: 5%
 Inaccessible, Private


Designers/Manufacturers of Record:

Project Designer: David Daniels, Starbucks Senior Designer
General Contractor:
Chris Elfrink, Elfrink Construction
Green Roof System: Hurricane Design by Kevin Songer, MetroVerde Green Roofs
Roofing Contractor and MetroVerde Green Roof System Installer: Jimmy Sterling and Tad Davis, Sterling Roofing
Roofing System: Johns Manville
Growing Media: Mike Hardin and Dr. Marty Wanielista, University of Central Florida, Stormwater Management Academy
Green Roof Plants: Rodney Rubright, Springhill Nursery


New!  Project of the Week Video Feature

Watch the Starbucks Green Roof, Downtown Disney, Walt Disney World Project of the Week Video below or see it on our on greenroofs.TV on YouTube:

Click here to see the entire profile and learn more information about this project in The International Greenroof & Greenwall Projects Database.

Did we miss your contribution? Please let us know to add you to the profile.

Would you like one of your projects to be featured? We have to have a profile first! Submit Your Project Profile.

Love the Earth, Plant a Roof!

~ Linda V.