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Watch “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” by Aditya Ranade, PhD, MBA from Our Virtual Summit 2013

on December 30, 2014 at 2:52 pm under

In anticipation of’s spectacular 2015 Virtual Summit on April 6 through May 31 – and in order to familiarize you with the event – we are now making the Greenroofs & Walls of the World™ Virtual Summit 2013 videos publicly available on our GreenroofsTV channel on YouTube to all free of charge.

Today we have the pleasure to air the Opening Keynote Address video by Aditya Ranade, PhD, MBA and Senior Analyst on the Lux Research Intelligence team.  According to Lux Research, the global market size for greenroofs and walls has burgeoned into a projected $7.7 billion market in 2017.


Aditya Ranade will present “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” Rapid urbanization over the past five decades has led to environmental issues like air pollution, urban heat-island effect, and loss of green spaces.  In response, cities such as Copenhagen, London, Singapore, and Chicago have implemented mandates or incentives for vegetated roofs to reduce storm-water volume, clean air pollutants, reduce the urban heat-island effect, and sequester carbon dioxide.

Aditya says “Based on my recent Lux Research report, in this talk we examine the drivers as well as barriers for growth in this emerging and burgeoning market, and project the global market size for green roofs and walls from 2012 to 2017.”

Here’s more:

Aditya Ranade

Boston, MA. USA. Dr. Aditya Ranade is a Senior Analyst on the Lux Research Intelligence team leading the Sustainable Building Materials Intelligence service. His other areas of expertise include solar photovoltaic energy, advanced polymeric materials, and next generation agriculture technologies. He has authored reports on building integrated photovoltaics (BIPV), sustainable architectural coatings, and global green building hotspots.

Before joining Lux Research, Aditya obtained his MBA in Global Management (Magna Cum Laude) from Babson College. During his MBA he consulted for Fortune 500 companies like Air Products and various start-ups in the U.S., India, and Norway. During his MBA he also interned with Flagship Ventures, identifying and analyzing CleanTech investment opportunities in thermoelectric and advanced energy storage materials. He was also the founder and President of the Babson General Management Club.

Prior to business school, Aditya was a Sr. Research Engineer with Saint-Gobain, where he developed novel encapsulant, frontsheet and backsheet products for crystalline silicon and flexible CIGS based solar PV modules. He set up Saint-Gobain’s Solar PV testing and characterization facilities at the Northborough R&D center. He also developed safety protocols for handling nanomaterials.

Before joining Saint-Gobain, Aditya obtained his PhD (Macromolecular Science) from Case Western Reserve University. His PhD research focused on the nano-engineering of polymer layers to control their photonic bandgap properties. He has co-authored 10 peer-reviewed publications and an invited book chapter. During his PhD, Aditya also completed coursework in other emerging technology areas such as drug delivery and nanotechnology for electronics. He also holds a B.E. in Engineering from the University of Pune, India.” ~ VS2013

UPDATE: Make sure to read the August 19, 2014 “Innovation Will Drive Costs of Green Roofs and Walls by 28% in 2017 by Aditya Ranade, Lux Research Senior Analyst and lead author of the July 23, 2014 report titled, Crossing the Chasm: Demonstrating Economic Value Is the Next Test for Building-integrated Vegetation.”

Watch “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” – by Aditya Ranade below or see it specifically on its own channel, the Greenroofs & Walls of the World™ Virtual Summit 2013:

Our second foray in the world of virtual conferences, the Greenroofs & Walls of the World™ Virtual Summit 2013: Connecting the Planet + Living Architecture, was very successful at bringing together people from around the world to learn, discuss, and network in our field of living architecture.  This time partnering with the World Green Infrastructure Network (WGIN), between and WGIN we produced 36 videos involving 59 esteemed international speakers, specifically: 22 Individual Presenters, including 5 Keynotes; 5 Panel Sessions; and 9 Collaborative Presentations.

Watch these other VS2013 videos released so far:

Mexico City’s Green Plan & Green Roofs – Areas Verdes de la Ciudad de Mexico & Azoteas Naturadas Video by Tanya Müller García

The Marina Bay Sands Integrated Resort Video by Jaron Lubin

Phyto Kinetic: Gardens in Movement Video by Marc Grañén.

Profiles of Women Business Leaders Greening the Way Collaborative Video with Barbara Deutsch; Lexie Hain and Marguerite Wells; Vanessa Keitges; and Joy Schmidt.

Green Walls and Maintenance – Needs, Opportunities and Best Practices Panel Session Video with Melissa Daniels, Christopher Lyon, Steven Peck, and James Sable

Reflections of a Green Roof Campaigner and Visions of the Future Keynote Video by Dusty Gedge.

Urban Green in Australia Video by Matt Dillon.

2012 Top 10 List of Hot Trends in Greenroof & Greenwall Design + Look into 2013 Collaborative Video with Linda S. Velazquez and Haven Kiers.

We hope you will join us in watching all of these as we present them!

Happy watching,

~ Linda V.

Also see these videos below in various languages on our exclusive Greenroofs & Walls of the World™ Virtual Summit 2013 greenroofs.TV playlist:

Virtual Summit 2013 Highlights Video

Virtual Summit 2013 Trailer

VS2013 Linda Velazquez Promo

VS2013 Steven Peck Promo

VS2013 Julian Briz Promo – Spanish

VS2013 Matt Dillon Promo

VS2013 Manfred Koehler Promo – German

VS2013 Francois Lassalle Promo – French

VS2013 Eun-Heui Lee Promo – Korean

VS2013 Dorthe Romo Promo

VS2013 Wang Xianmin Promo – Mandarin Chinese

VS2013 Tanya Mueller Promo – Spanish