In anticipation of Greenroofs.com’s spectacular 2015 Virtual Summit on April 6 through May 31 – and in order to familiarize you with the event – we are now making the Greenroofs & Walls of the World™ Virtual Summit 2013 videos publicly available on our GreenroofsTV channel on YouTube to all free of charge.
Today we have the pleasure to air the Collaborative Video “Profiles of Women Business Leaders Greening the Way” with Barbara Deutsch, Lexie Hain and Marguerite Wells, Vanessa Keitges, and Joy Schmidt. When I was creating the Agenda for our Greenroofs & Walls of the World™ Virtual Summit 2013 I wanted a specific venue to highlight females in our industry and although we have many awesome examples, I believe I chose four great champions to learn from and be inspired by – each in a very different way:
Hear about the trials, tribulations and personal stories of not only running a woman-led company/organization, but highly succeeding at it from: Barbara Deutsch, FASLA, Executive Director of the Landscape Architecture Foundation; Lexie Hain and Marguerite Wells, Co-Owners of Motherplants Nursery; Vanessa Keitges, President & CEO of Columbia Green Technologies; and Joy Schmidt, CEO of Vitaroofs International.
“Washington, D.C, USA. Barbara Deutsch, FASLA, Executive Director of the Landscape Architecture Foundation presents “Showing Value: Creating Change.” The mission of the Landscape Architecture Foundation (LAF) is to support the preservation, improvement and enhancement of the environment. Barbara has a diverse background in both the not-for-profit and private sector. Before changing careers to become a landscape architect, she was a marketing professional for IBM for ten years, earning two of its most prestigious awards, the Golden Circle, which recognizes the top 5% of marketing representatives in the country. Barbara has since used these valuable business skills to become a leader in the sustainable design movement.
Ithaca, NY, USA. Lexie Hain and Marguerite Wells, Co-Owners of Motherplants Nursery present: “Farmer Girls: The Story of Motherplants.” The evolution of Motherplants as a business has closely tracked the evolution of the US green roof industry as a whole, with changing patterns of plants, products, and market conditions affecting how the business works and what we grow. Some of what we’ve learned is specific to green roofs and walls, some of it inherent to running any business; who’s good to work with, what trends are worth tracking, and sorting good information from bad. We’ll share our philosophy, business trends we’ve seen, and some notable projects along the way.
Portland, OR, USA. Vanessa Keitges, President & CEO of Columbia Green Technologies presents: “Vanessa Keitges: Leading to Make a Difference from the President & CEO of Columbia Green Technologies.” Vanessa has a dynamic 9-year global career reflecting optimal performance in the public and private sector in the area of business development, marketing and sales. She purchased Columbia Green Technologies along with local investors in 2009 and the company is currently experiencing significant growth under her leadership.
Mississauga, Canada. Joy Schmidt, CEO of Vitaroofs International presents: “Aim High, Get Your Hands Dirty and Persevere with Purpose – A Paradigm in Sustainability Entrepreneurship, from Green Roof Pioneer Joy Schmidt” Despite the mounting evidence for change, green leaders continue to face resistance in the marketplace. So, what’s it going to take to win the race to sustainability? As a pioneer of green roofs, Joy Schmidt shares how she overcame not just skepticism but total disinterest to partnering in the development of some of the most celebrated green roof projects in North America today. It’s a wild ride. You’ll shake your head, smile and even laugh. But the reason she shares her story is to inspire today’s green leaders, architects, builders, corporations, government and home owners, with a formula to fortify their passionate pursuit for tangible results.” ~ VS2013
Watch the “Profiles of Women Business Leaders Greening the Way” with Barbara Deutsch, Lexie Hain and Marguerite Wells, Vanessa Keitges, and Joy Schmidt below or see it specifically on its own channel, the Greenroofs & Walls of the World™ Virtual Summit 2013:
Our second foray in the world of virtual conferences, the Greenroofs & Walls of the World™ Virtual Summit 2013: Connecting the Planet + Living Architecture, was very successful at bringing together people from around the world to learn, discuss, and network in our field of living architecture. This time partnering with the World Green Infrastructure Network (WGIN), between Greenroofs.com and WGIN we produced 36 videos involving 59 esteemed international speakers, specifically: 22 Individual Presenters, including 5 Keynotes; 5 Panel Sessions; and 9 Collaborative Presentations.
Watch these other VS2013 videos released so far:
Green Walls and Maintenance – Needs, Opportunities and Best Practices Panel Session Video with Melissa Daniels, Christopher Lyon, Steven Peck, and James Sable.
Reflections of a Green Roof Campaigner and Visions of the Future Keynote Video by Dusty Gedge.
Urban Green in Australia Video by Matt Dillon.
2012 Top 10 List of Hot Trends in Greenroof & Greenwall Design + Look into 2013 Collaborative Video with Linda S. Velazquez and Haven Kiers.
We hope you will join us in watching all of these as we present them!
~ Linda V.
Also see these videos below in various languages on our exclusive Greenroofs & Walls of the World™ Virtual Summit 2013 greenroofs.tv playlist:
VS2013 Julian Briz Promo – Spanish
VS2013 Manfred Koehler Promo – German
VS2013 Francois Lassalle Promo – French
VS2013 Eun-Heui Lee Promo – Korean
VS2013 Wang Xianmin Promo – Mandarin Chinese
VS2013 Tanya Mueller Promo – Spanish