BAU 2021 will take place as a purely online event from January 13th to 15th, with live presentations from exhibitors, 1: 1 discussions with exhibitors and a broad conference program. Three questions for Dr. Reinhard Pfeiffer, Deputy Chairman of the Management Board of Messe München.

The current situation is changing the trade fair business. What are your goals with BAU ONLINE?
It is clear that a presence fair is irreplaceable. The value of personal face-to-face exchange is becoming very clear to all of us right now in the corona crisis. At the same time, professional exchange and a good relationship with partners and customers are particularly important in order to be able to master the economic challenges. That is why we are offering the industry a contemporary alternative with BAU ONLINE to find out about current trends and to promote business. The current feedback confirms the need.

Green roofs and green facades are among the trend-setting innovations when it comes to green building of the future.