Vitaroofs International
advertiser press release







Get on the road with the green roof lady with just a click of your mouse!

For green roof stories, lessons learned, some laughs and even a few surprises.

Mississauga, Ontario, Canada (November 7, 2013) - Ever wonder how green roofs…

Survive a cold climate?
Stay put in a windy city?
Get built on tall structures?

Joy Schmidt, President of Vitaroofs International, will tell you in her new column, ‘On the Road with the Green Roof Lady’, at, the international greenroof and greenwall resource portal. Joy has personally been involved in some of North America’s most celebrated projects and, 20 years later, she has a lot of green roof stories to tell!

For her inaugural article, Joy asks readers: So You Want a Green Roof?, kicking things off with the right questions, from goals to specs to resources, for anyone that wants a green roof.

To mark the launch of her new column, has made available to the public Joy’s webinar ‘Aim High, Get Your Hands Dirty & Persevere with Purpose’ from the Green Roofs and Walls of the World Virtual Summit 2013.

Stay tuned, as next issue Joy gets on the road, hard hat and all, climbing ladders and braving the cold British Columbia winter!

About Vitaroofs International Inc.
From the unconventional to the tried and true, Vitaroofs ( stands for Choices! Based in the Greater Toronto Area, the firm offers design consulting, manufacturing, installation, maintenance and warranty of green roofs, internationally. President and Founder, Joy Schmidt has personally been involved in some of North America’s most celebrated projects, including the Ford Guinness Book of Records River Rouge Plant and the Vancouver Olympic Village. Over 1,000 rooftops later, she’s still going strong.


For more information:



Media Contact:

Joy Schmidt
President, Vitaroofs International Inc.
1087 Meyerside Drive, Unit 7-8
Mississauga, Ontario L5T 1M5, Canada
Tel.: +1(905) 565-9669 x215
Fax: +1(905) 564-9669
Follow @Vitaroofs on Twitter
Connect with Joy on LinkedIn

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