advertiser press release



SKYLAND USA, LLC - rooflite® Announces New CRM Program Director

Skyland USA is pleased to announce the appointment of Ryan Paxton as CRM Program Director bringing an abundance of customer relationship experience to the position.

Avondale, PA – May 31, 2011Skyland USA is proud to announce the hiring of Ryan Paxton to the position of CRM Program Director. Ryan joins Skyland with over 10 years’ experience in sales, marketing and brand management.

Ryan has an extensive background in the retail sector, where he worked primarily in Stored Value Services and coordinated over 100,000 locations. During a product launch that required environmentally responsible substrates, Ryan broadened his skills to include research and development in the green sector. Today, Ryan is a Certified Rutgers Environmental Steward. He has worked on electronic waste initiatives for The New Jersey Department of Environmental Protection, and he contributed to the land conservation and management efforts of The Passaic River Coalition. Most recently, Ryan worked with the New Jersey Clean Energy Program, to educate over 40,000 consumers on energy efficiency.

As the CRM Program Director, Ryan will be responsible for the development of Skyland’s Customer Relationship Program, and the implementation of programs for our international network, by establishing sales goals and leading them to success. Ryan can be reached at: 877-268-0017 or

About Skyland USA - rooflite
Skyland’s rooflite® certified green roof media products have been installed in over 600 projects and 4 Million square feet of thriving green roofs across the North American continent with a track record unmatched. For more information on rooflite® products, please contact or visit


  For more information:


SKYLAND USA LLC - rooflite®
705 Penn Green Road,
P.O. Box 640
Avondale, PA 19311 USA
Phone 877-268-0017
Fax 610-268-8601


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