press release
Event Sponsors

Rare Earth




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Media is proud to announce the Greenroofs & Walls of the World™ Virtual Summit 2011 - Connecting the Planet + Living Architecture: People, Projects & Design!

The World Wide Web. - July 14, 2011 - It is with great pleasure to announce our exciting new international collaboration! is presenting:

The Greenroofs & Walls of the World™ Virtual Summit 2011 is a community destination that will allow you to connect with everyone.  The Social Collaboration Network (SCN) feature of the virtual experience platform lets each user collaborate privately and publicly with a flexible, “living” social network comprised of attendees, exhibitors and speakers. The SCN is the centralized location for interacting in real time with our active user base and for downloading content from various virtual experiences.

When?  August 23 & 24, 2011, and on demand for 30 days afterwards

Project-focused, creative thinkers, innovators, and trailblazers sharing organic vegitecture and
Friendly, knowledgeable, experienced product and service providers on hand live at the Expo as well as industry association
content on demand

International icons of sustainability demonstrating early successes plus current & visionary case studies of excellence in design

Proven standards of diverse green technologies plus dynamic, cutting edge, forward thinking designs for greening the planet with building integrated greenery of bioclimatic high design with natural surroundings highlighting biodiversity, biomimicry & chic sustainability.

To inform, share, and create a global social media experience for imagining, learning & networking via the power of the Internet.

In addition to raising the awareness of our market and industry, the Greenroofs & Walls of the World™ Virtual Summit 2011 will be an interactive platform for the interchange of ideas through a combination of keynote speakers, expert panel sessions, moderated chat sessions with live q & a, on-demand presentations, plus live video chatting at the Sponsor Meeting Rooms, Networking Lounge, and the spectacular 24-hour Expo Pavilions showcasing vendors and organizations from across the world.

Keynotes & Speakers:
“Imagine a world of green:  What are we doing to create organic architecture?”

Andrew Grant, Landscape Architect, Principal, Grant Associates
Charlie Miller, P.E., Principal, Roofmeadow
Ed Snodgrass, Farmer, Author, Co-owner, Emory Knoll Farms/Green Roof Plants
Ralph Velasquez, Executive Director of Sustainability, Tremco

Confirmed speakers: Linda Velazquez and the Contributing Editors,  Tom Liptan, Dr. Patrick Blanc, Dusty Gedge, Dr. Stephan Brenneisen, Dr. Nigel Dunnett, Dr. Clayton Rugh, Steve Ritz, Jorg Breuning, Sidonie Carpenter, David Aponte, Kevin Songer, Joe Webb, Lluis Recasens Pahí, Nur Faezah Mohd Sanif, Ignacio Espoz, Jim Kirby, Tanya Garcia Müller, Dr. Manfred Köhler, Roland Appl, Wolfgang Ansel, João Manuel Linck Feijó, Mike Ennis, Paul Kephart, and more!

How To
We have just launched our
Virtual Summit websiteVisit to learn about the Expo and come back as we continue to update it with How-To Navigate videos, new Sponsor/Exhibitor company names and of course, the finalized Agenda.

Opens on July 20, 2011.  You’ll have 2 chances to win an iPad2!


  • $99 Registration Fee, or $49 with special promo code (50% discount) for participating organization/professional association members and government constituents.

  • $25 for government and students.

  • Free to accredited media - contact us at to find out how you can hang out in the Media Room to meet, chat and blog about the event.

Sponsor & Exhibitor Opportunities
The Expo Pavilions are open all day, both days!  Define your geographical area of interest by choosing between the North American Pavilion or the International Pavilion - expo booths will be divided into separate pavilion areas to make your navigating easier.

Exhibitor Cost: $1,000 (Existing Advertisers: $800).  Learn more.

Contact us at if you’re an industry-related organization, non-profit or government (collectively referred to as Associates) – you’re invited to showcase your work at the Expo in the Associates Pavilion at no cost!

Why Virtual?
As important as physical conferences are, the proliferation of international events makes it impossible to exhibit and attend them all in terms of time and money. At a fraction of the cost of a physical conference, you have an incredible opportunity to meet and greet awesome experts and practitioners in our field.  Every day, the new ubiquity of architectural greening gains new advocates, designers, and specifiers - be cutting edge by participating!

We hope to see you there!


Since 1999, has been the international greenroof industry's resource and online information portal. We inform, promote and inspire through the interchange of ideas, projects, news, videos, events, research, people, company and community updates and marketing opportunities; exclusives include the Sky Gardens ~ where cool green meets lofty blue Blog, Contributing Editor Columns, and Guest Features. is the publisher of the International Greenroof & Greenwall Projects Database, The Greenroof Directory,, Greenroofs of the World™ 12-Month Wall Calendar, and the Sky Gardens ~ Greenroofs of the World™ WebTV series. Visit us at

For more information:

Aramis M. Velazquez, LLC.
(888) 477-1326

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