advertiser press release

South Philadelphia High School is building a rooftop farm

South Philadelphia High School Launches Fundraising Campaign For ‘Greening’ Master Plan

Philadelphia, PA. – (April 4, 2013)Roofmeadow, a Philadelphia-based green roof design and engineering firm, is working with South Philadelphia High School, Lower Moyamensing Civic Association, and the South Philly community to develop a campus-wide greening plan that will include a rooftop farm – the first in Philadelphia. The school’s Culinary Program and science department will incorporate the new rooftop farm and other green measures into their curricula to provide outdoor learning opportunities for students. The school partnered with Projexity (a new crowdfunding platform for neighborhood improvement projects) to crowdfund the project in five phases. This greening project will be for Philly, by Philly.

Photo + Rendering by Lauren Mandel, ASLA, Roofmeadow

South Philadelphia High School (SPHS), situated in the center of a concrete jungle with a district-wide budget crisis looming, is searching for greener pastures. Like many public schools, its students and teachers have little to no opportunities for hands-on learning outside of the classroom. Nearby residents have limited access to fresh produce and crave open space. But the school will soon be at the center of a neighborhood transformation as it launches plans to renovate its campus, making it a model of sustainability.

On April 9th the school will launch a sixty-day ‘Greening’ Master Plan fundraising campaign through Projexity, an international neighborhood improvement crowdfunding platform. SPHS and the Lower Moyamensing Civic Association will work closely with community representatives and the Philadelphia-based design and engineering firm Roofmeadow to develop a shared vision for the campus, which currently exists as one of the neighborhood’s largest underutilized properties. When completed, the project will feature a combination of ground level rain gardens, street trees, expanded vegetable gardens, and a rooftop farm that will improve air quality for the surrounding community and serve as a unique educational platform. A salaried Garden Coordinator will maintain the improvements and lead hands-on lessons for students and community members.

“South Philly High is on the cutting edge of sustainability and innovation – it is changing the way we think about what a school should be and using technology to drive change in a totally new way,” says Kim Massare, President of the Lower Moyamensing Civic Association. The association began its collaboration in with SPHS in 2009 and has been instrumental in the greening of the school’s campus.

To manage the project from end-to-end and to help raise funds and other support from the community and beyond, the school is working with Projexity, a new online tool that enables anyone to initiate, plan, gather support and execute neighborhood improvement projects. Projexity is the brainchild of a group of University of Pennsylvania alumni, who are excited to be a part of this project back in the City of Brotherly Love.

The fundraising campaign will run from April 9 – June 8. For more information and to make a tax-deductible donation, visit: (project will go live April 9).


About Lower Moyamensing Civic Association
Lower Moyamensing Civic Association (LoMo) is a community-based, volunteer-driven 501(c)(3) non-profit organization whose mission is to improve the quality of life in South Philadelphia.

About Projexity
Projexity provides a new and better way for anyone – from moms to mayors - to initiate, fund and manage neighborhood improvement projects.

About Roofmeadow
A Philadelphia firm with national projects, Roofmeadow began in 1997 to engineer green roofs and manage their installation and maintenance. Noted projects include Chicago City Hall, PECO Headquarters, Philadelphia, PA, and the Brooklyn Botanical Garden Visitor Center. Roofmeadow today adapts its engineering and landscape architecture expertise to thin landscapes on ground, buildings, and structures. To guarantee successful installations, Roofmeadow certifies the best in both materials and installers. Its Roofmeadow® Stewardship Program assures that Roofmeadow green roofs and its other landscapes thrive and evolve for decades. Please visit for more information.

For more information:


Kim Massare
Lower Moyamensing Civic Association

Marisa Bernstein

Melissa Muroff


Related Documents & Links:

Follow @Roofmeadow on Twitter