LiveRoof (LiveWall)
advertiser press release

Living Roof and Wall Installed at Grand Rapids Downtown Market

Spring Lake, MI. (June 28, 2013) - The Grand Rapids Downtown Market now has a living roof to complement its living wall. Installation was completed today on the 1,200 square foot living, green roof featuring three patterned plant mixes of yellow, green and pink, and red and purple.

While passersby may not realize the green roof is on top of the marketplace, it is hard for them to miss the living wall.

“It’s spellbindingly beautiful and onlookers are literally stopped in their tracks, struck by its impressively beautiful display,” Amber Ponce said, Business Development Director for LiveWall® and LiveRoof®, the Spring Lake-based sister companies leading the market for green roofs and living walls. “It’s the very best time of year to see it, now while it’s in its peak blossom and prime bloom.”

In keeping with the LEED Certified Downtown Market, the LiveRoof establishes a healthy, sustainable ecosystem that covers the rooftop with seamless vegetation. It now accompanies an 832 square foot outdoor living wall, perhaps the biggest in the state, which LiveWall installed in May.

A wall collage of green-hued plants was part of architect Hugh Boyd’s plan to complement the Downtown Market building design. Grand Rapids-based designers Pete Lazdins and Michelle Hoffner, of Progressive AE, assisted in the selection of LiveRoof and LiveWall systems. Local general contractor Pioneer Construction, who built the Market, oversaw the living roof installation, which was completed by Dorr-based contractor Modern Roofing.
Locally sourced and grown materials are essential to the ethos of the market, with made-in-Michigan aluminum railings and molded planter boxes, as well the wall and roof plants, which were all grown less than 30 miles from the Market’s location.

About LiveWall®
Designed with a healthy regard for plants, LiveWall® is a planted wall system that achieves simplicity and sustainability in harmony with nature. LiveWall is the result of four years of R&D by the professionals who created LiveRoof®. LiveWall supports plants as nature intended with the roots growing down, stems and leaves growing up. With unsurpassed versatility to grow a diversity of plant types, LiveWall transforms ordinary walls into inspiring vertical landscapes. LiveWall is simple, effective and attractive. The system’s WallTer® planter modules slide into the revolutionary RainRail® mounting tracks, which secure them in place and provide integrated mist irrigation. As with LiveRoof, licensed regional growers customize plant selection for every LiveWall project. They deliver the module inserts abundantly vegetated with locally cultivated full-grown, thriving plants for immediate success and enduring beauty.

About LiveRoof
LiveRoof, LLC ( is the top horticultural science company in the green roof industry. LiveRoof establishes a healthy, sustainable ecosystem that covers the rooftop with seamless vegetation. Licensed regional growers customize plant selection for every LiveRoof project. They deliver the system’s modules abundantly vegetated with locally cultivated, full-grown plants for an instant green roof and trouble-free ownership. LiveRoof’s natural function and natural beauty offer the highest level of green roof performance with ultra-low maintenance costs. The proof is on the roof — showcased in over 600 installations that total more than two million square feet.


For more information:

Media Contact:

Amber Poncé, GRP
Business Development Manager
LiveRoof, LLC and LiveWall, LLC
(o) 616.935.1964 • (f) 616.842.3273
PO Box 533 • Spring Lake, MI 49456 USA

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