Sika Sarnafil Launches Social Media Campaign with Scavenger Hunt Contest

November 12, 2012 at 8:59 pm

By  Tracy Lin

On October 11, 2012 Sika Sarnafil launched its social media platforms through the Sika Sarnafil Virtual Scavenger Hunt.  In  honor of the new social media campaign, we want to let you know that in addition to accessing up-to-date content (e.g., maintenance tips, how-to advice, sustainability information and other educational insights),   all U.S. contractors, architects, engineers, and other commercial roofing industry professionals can enter the Sika Sarnafil Virtual Scavenger Hunt contest on Facebook for a chance to win dozens of prizes including 12 Amazon Kindles.

Sika Sarnafil’s Virtual Scavenger Hunt will be held over four weeks with four scavenger hunts from October 30th to November 25th, each open for one week from Tuesday, 1:00 pm ET to Sunday at 11:59 pm ET.  It is intended to test a player’s roofing IQ while providing valuable roofing information and tools.  Playing is simple.  Each player will receive a roofing clue leading to the “treasure.”  Players find the “treasure” as fast as they can to win.  In each hunt, the first three eligible players to submit their “treasure” successfully will be awarded an Amazon Kindle.  The next twelve players each week to submit their “treasure” successfully will receive a $15.00 Amazon gift card.  To sign up, please visit here today.

There is no purchase necessary to play or to win.  Winners of each hunt will be notified by email and announced on the Sika Sarnafil Facebook page every Monday.

“Our Sika Sarnafil Virtual Scavenger Hunt is intended to be fun and educational,” said Jay Thomas, Director of Marketing, Sika Sarnafil. “We developed the game to help introduce our valued customers and prospects to our various social media channels while also testing their roofing knowledge,” said Thomas. “We want to give industry professionals more opportunities to discuss commercial roofing topics – with us and each other – and to provide feedback and suggestions about our company and products.”

Participants can “like” and/or “follow” Sika Sarnafil on Facebook, Twitter, Linkedin, Google+, and YouTube to receive clues first-hand.  To enhance its social media properties, Sika Sarnafil welcomes the following content from industry professionals:

“¢ Customer testimonials and third-party endorsements from anyone who values quality roofing
“¢ Interesting photographs of educational value (e.g., a challenging roofing problem that needs to be solved or an interesting PVC/sustainable roofing project that followers are involved with)
“¢ Discussions about sustainability, PVC roofs and Sika Sarnafil products
“¢ Questions from industry professionals

About Sika Sarnafil’s Virtual Scavenger Hunt

The Sika Sarnafil Virtual Scavenger Hunt is open to legal residents of the 50 United States, including the District of Columbia, who are 18 years of age or older and are working professionals within the construction, engineering, facility management, property management, architectural design, contracting or roofing industries.  Employees of Sika and its affiliates and their immediate family members are not eligible.

All participants must “Like” Sika Sarnafil on Facebook and sign up on the Social Media Scavenger Hunt Facebook page here to participate.  To sign up for Facebook, visit  Registration information and eligibility are subject to verification before prizes will be awarded.  For Hunts one and three, entrants must have a Twitter account to participate.  To sign up for Twitter, visit Other restrictions apply.  See Official Rules for full details.  Odds of winning depend on the number of valid entries received.  Void where prohibited by law.

Sponsored by Sika Sarnafil, 100 Dan Road, Canton, MA 02021, a division of Sika Corporation, 201 Polito Avenue, Lyndhurst, NJ 07071.

Sika Sarnafil’s Scavenger Hunt Contest is launching the third wave-Hunt THREE tomorrow, November 13 at at 1 pm!

Tracy Lin is  Senior Marketing Specialist at  Sika Sarnafil.  Contact Tracy at  781.828.5400 or  Based in Canton, MA, Sika Sarnafil has  50 years of proven roofing performance over time and is the worldwide market leader in thermoplastic roofing and waterproofing systems.”™s “This Week in Review” on GreenroofsTV: July 1, 2011

July 2, 2011 at 7:13 pm

Each week you can expect to learn What’s New here on through our “This Week in Review” video.  Here’s the transcript from July 1, 2011 from our daughter, Anjuli –  click on the photo below to see the video, or here.   Enjoy!

–   Hello, I’m Anjuli Velazquez and welcome to This Week in Review for this week, July 1st 2011 on  GreenroofsTV.

–  Have you heard the news yet?  It’s our pleasure to announce the Greenroofs & Walls of the World™ Virtual Summit 2011 – Connecting the Planet + Living Architecture: People, Projects & Design! An event like no other, this is the first virtual conference & expo experience specifically designed for the Greenroof & Greenwall Industry!  Held online on August 23 & 24, 2011, our mission is  to inform, share, and create a global social media experience for imagining, learning & networking via the power of the Internet.  While it’s not meant to ever displace the physical experience, it’s a greater opportunity to reach more people.  And, it’s extremely affordable – we’re partnering with associations and offering 50% off the $99 Registration Fee, making it just $49 with the special promo code, and only $25 for government and students.  Stay tuned for more information about our most exciting news yet coming soon!

–  Project of the Week

–   Our project of the week is the Breaking Ground Contracting Green Roof & Rooftop Garden built in 2011 in Jacksonville, Florida.  Breaking Ground’s living roof supports wildlife biodiversity, economic development, offers educational opportunities to a broad range of people and provides a healthy, organic food alternative in the Urban Core.  It is also the first green roof in Florida to incorporate native plants, rooftop permaculture and Florida-friendly landscaping.  The living roof is comprised of three main component ecosystems, including native wildflowers, shrubs, small trees and an intense permaculture food and herb garden.  In addition to the green roof, this project also incorporates a 10-kilowatt photovoltaic solar system, a solar thermal system, living walls, a rain garden, low and no VOC interior paints and finishes, extensive reuse of materials from the demolition of the original building, high efficiency HVAC system with individual occupant controls, outside views for all occupants, and lots more.

To learn more about the Breaking Ground Contracting Green Roof and Rooftop Garden  greenroof, click on our project of the week photo on our homepage.

What’s New“

– Our June 2011 eNewsletter is out, so check it out and read all about our Sky Gardens Blog posts, contributing editor articles, APRs, joblinks and much more!
– Read our latest Guest Feature article by Artie Rollins and John Robilotti: “Various Types of Green Roof Systems Come Together at NYC’s 5-Boro Complex.”  Artie and John go into great depth about their awesome vegetated research rooftop on Randall’s Island, New York.

–  Advertiser Press Releases:

–  Home owner installs Green Roof Paks, designed by Green Roof Blocks, on residential garage roof.

–  Over at Sky Gardens, catch up on all of Linda’s latest posts: “Ed Snodgrass & John Shepley Voted Two of America’s Most Promising Social Entrepreneurs 2011″ – did you know they were both contributing editors of ours? –’s “TWIR” on GreenroofsTV, and as always, our GPW.

–   “Upcoming Events“

– July 5th: Green Roofs for Healthy Cities is hosting a Webinar on Shade Tolerant Green Roof Plants, with Kelven Goodridge, GRP. The Green Infrastructure Webinar Series is free to attend, so reserve your seat now and invite a colleague.

–   “In the News“

–   Benjamin Gottlieb, of CNN International, reports on “Crops out of concrete: Farming Hong Kong’s urban island.” Six months ago, local entrepreneur Osbert Lam started the Eco-Mama rooftop farm; and says “there are a lot of empty, leftover rooftops that could easily be transformed into fields.” Gottlieb says the Eco-Mama farm is one of an estimated 300 urban farming projects in Hong Kong and urban farmers find the activity personally rewarding. But Hong Kong lacks strong support from the government and agriculture only provides less than one tenth of 1% of Hong Kong’s GDP. But even with the challenges facing urban farming there, people like Lam remain optimistic and believe a community of rooftop farmers can prosper in Hong Kong.

– Belinda Lanks, of Co.Design, talks about “JDS Architects Builds A Rolling Rooftop Playground And Park.” Lanks says, “The Copenhagen firm takes the green roof a step further, creating a delightful outdoor playground for both kids and adults.” Copenhagen’s multiethnic district of Nørrebro is densely populated and JDS Architects’ idea was to create a “missing garden” above some of their own designed penthouse apartments for the residents and neighbors to enjoy. The nearly 10,000-square-foot roof includes a grassy hill with curved steps, a wooden deck, a shock-absorbent playground and a suspension bridge, all safely fenced in.

–   To learn more about these stories and new ones posted daily, go to our  In the News or  newslinks section of our website.

–   Have something you think we should know about and post on our website?   You can send us your green articles, videos and images to

–   Stay up-to-date with what’s going on at by subscribing to our  greenroofsTV channel on YouTube, following us on  Twitter, liking us on  Facebook and being a member of our network on  LinkedIn.

–  This has been This Week in Review for July 1st, 2011 on GreenroofsTV. From everyone here at, we wish everyone in the U.S. a very happy, fun and safe 4th of July holiday this weekend! I’m Anjuli Velazquez and I’ll see you next week!

*This week’s episode is sponsored by  The Greenroof Directory, brought to you by*

Did we miss something?   We’d love to hear from you!

~ Linda V.