Sika Sarnafil Launches Social Media Campaign with Scavenger Hunt Contest

November 12, 2012 at 8:59 pm

By  Tracy Lin

On October 11, 2012 Sika Sarnafil launched its social media platforms through the Sika Sarnafil Virtual Scavenger Hunt.  In  honor of the new social media campaign, we want to let you know that in addition to accessing up-to-date content (e.g., maintenance tips, how-to advice, sustainability information and other educational insights),   all U.S. contractors, architects, engineers, and other commercial roofing industry professionals can enter the Sika Sarnafil Virtual Scavenger Hunt contest on Facebook for a chance to win dozens of prizes including 12 Amazon Kindles.

Sika Sarnafil’s Virtual Scavenger Hunt will be held over four weeks with four scavenger hunts from October 30th to November 25th, each open for one week from Tuesday, 1:00 pm ET to Sunday at 11:59 pm ET.  It is intended to test a player’s roofing IQ while providing valuable roofing information and tools.  Playing is simple.  Each player will receive a roofing clue leading to the “treasure.”  Players find the “treasure” as fast as they can to win.  In each hunt, the first three eligible players to submit their “treasure” successfully will be awarded an Amazon Kindle.  The next twelve players each week to submit their “treasure” successfully will receive a $15.00 Amazon gift card.  To sign up, please visit here today.

There is no purchase necessary to play or to win.  Winners of each hunt will be notified by email and announced on the Sika Sarnafil Facebook page every Monday.

“Our Sika Sarnafil Virtual Scavenger Hunt is intended to be fun and educational,” said Jay Thomas, Director of Marketing, Sika Sarnafil. “We developed the game to help introduce our valued customers and prospects to our various social media channels while also testing their roofing knowledge,” said Thomas. “We want to give industry professionals more opportunities to discuss commercial roofing topics – with us and each other – and to provide feedback and suggestions about our company and products.”

Participants can “like” and/or “follow” Sika Sarnafil on Facebook, Twitter, Linkedin, Google+, and YouTube to receive clues first-hand.  To enhance its social media properties, Sika Sarnafil welcomes the following content from industry professionals:

“¢ Customer testimonials and third-party endorsements from anyone who values quality roofing
“¢ Interesting photographs of educational value (e.g., a challenging roofing problem that needs to be solved or an interesting PVC/sustainable roofing project that followers are involved with)
“¢ Discussions about sustainability, PVC roofs and Sika Sarnafil products
“¢ Questions from industry professionals

About Sika Sarnafil’s Virtual Scavenger Hunt

The Sika Sarnafil Virtual Scavenger Hunt is open to legal residents of the 50 United States, including the District of Columbia, who are 18 years of age or older and are working professionals within the construction, engineering, facility management, property management, architectural design, contracting or roofing industries.  Employees of Sika and its affiliates and their immediate family members are not eligible.

All participants must “Like” Sika Sarnafil on Facebook and sign up on the Social Media Scavenger Hunt Facebook page here to participate.  To sign up for Facebook, visit http://www.facebook.com/.  Registration information and eligibility are subject to verification before prizes will be awarded.  For Hunts one and three, entrants must have a Twitter account to participate.  To sign up for Twitter, visit https://twitter.com/. Other restrictions apply.  See Official Rules for full details.  Odds of winning depend on the number of valid entries received.  Void where prohibited by law.

Sponsored by Sika Sarnafil, 100 Dan Road, Canton, MA 02021, a division of Sika Corporation, 201 Polito Avenue, Lyndhurst, NJ 07071.

Sika Sarnafil’s Scavenger Hunt Contest is launching the third wave-Hunt THREE tomorrow, November 13 at at 1 pm!

Tracy Lin is  Senior Marketing Specialist at  Sika Sarnafil.  Contact Tracy at  781.828.5400 or  lin.tracy@us.sika.com.  Based in Canton, MA, Sika Sarnafil has  50 years of proven roofing performance over time and is the worldwide market leader in thermoplastic roofing and waterproofing systems.

Greenroofs.com’s “This Week in Review” on GreenroofsTV: September 21, 2012

September 22, 2012 at 2:59 pm

Each week you can expect to learn What’s New here on Greenroofs.com through our “This Week in Review” video. Here is the transcript from September 21, 2012 from our daughter, Anjuli – click on the photo below to see the video, or here.  Enjoy!

– Hello, I’m Anjuli Velázquez and welcome to “This Week in Review” for September 21st, 2012 on GreenroofsTV.

Project of the Week

–  Our project of the week is the Potter League for Animals, built in 2008 in Middleton, Rhode Island.  Annually, the Potter League houses about 1,900 animals and provides pound services including facilitating adoptions for 1,100 animals a year and returning 450 lost pets to their owners.  Officials chose to go green for the new LEED Gold shelter because its location is on wetlands and close to Bailey Brook, which eventually feeds into North Easton’s Pond, a drinking-water source for Aquidneck Island.

Designed by ARQ Architects, the rooftop garden is Newport County’s first greenroof. Located over the adoption shelter, the living roof uses a Roofmeadow 6″, semi-intensive system established with plugs and 4″ pots, with Sika Sarnafil providing the waterproofing and Apex Green Roofs as the greenroof contractor.  The un-irrigated intensive system supports a large variety of species including lavenders, alliums, sedums and grasses specifically planted for their tolerance to wind, heat and drought.  The facility also has a rain water recovery system that collects water from the roof surfaces and diverts it into a 15,000 gallon underground cistern.

– To learn more about the Potter League for Animals,  click on our project of the week photo on our homepage (or on the above photos).

What’s New

Advertiser Press Release:

–  A&A Melters builds an all new 500 gallon Melter! Their melters have been used for green roof projects in the Cleveland Medical Mart and Convention Center, the Ohio State University Cancer Center and at Harvard University, just to name a few”¦

–  Sky Gardens Blog

– Over at Sky Gardens, check out Linda’s latest posts:  “Greenroofs.com Announces Strategic Partnership with the World Green Infrastructure Network (WGIN) for the Second Greenroofs & Walls of the World Virtual Summit 2013!“ and “Greenroofs.com’s “˜This Week in Review’ on GreenroofsTV: September 14, 2012.”

–  Industry News

–  International Code Council (ICC) and the State of California

The ICC Council provides access to new “California Solar Permitting Guidebook” that makes permit review, installation of solar pv systems in California easier.   The State of California Guidebook is available as a free download or in print from the Code Council, and addresses permitting requirements, and assists installers and code officials.  It highlights solar PV installations on residential and commercial building rooftops, in parking lots and on parking structures, and those mounted on the ground.  Although the combination of solar and greenroofs together are not yet addressed, they could be in the future.

– “Upcoming Events“

–  September 21st-23rd: is the Techos Verdes – Jardines Verticales Workshop by Gernot Minke, in Punta del Este, Uruguay.

–  Also September 21st-23rd: is the Mother Earth News Fair, in Seven Springs, Pennsylvania (Follow on Twitter: @MotherEarthFAIR & #MENF).

–  September 25th: is the World Class Sustainable Cities 2012, in Kuala Lumpur, Malaysia.

–  September 26th-28th: is the 21st Century Building Expo & Conference, in Charlotte, North Carolina.

–  And September 27th-28th: is the 3rd Annual Green Initiatives Conference, in Peachtree City, Georgia.

– “In the News“

–  Ashley Wells of The Atlantic Cities talks about “A Plush Rooftop Garden for Tokyo Shoppers.”  The Tokyo Plaza Omotesando Project is located at the Harajuku shopping district and features a rooftop garden, or a “roof-forest,” as the locals refer to it.

This rooftop garden has 34 trees, over 50 different kinds of plants, and has technological systems that purify the air.  It’s a beautifully peaceful place that allows its visitors to forget their urban dense setting for a bit.

–  Ryan Rogers of AxiomNews, says “TD’s Living Roof Demonstrating its Commitment to Sustainability.”  TD Bank Group is continuing its leadership in sustainable design by utilizing environmentally-friendly green practices like installing a green roof on its downtown center in Toronto.  The design mimics the heritage building and features 692 planters and 11,000 grass plants on the 22,000 square foot roof.

Some of the environmental and economic benefits this roof will provide will be to filter carbon dioxide and other pollutants from the air, absorb water and rainfall and keep the interiors cooler in the summer and warmer in the winter.

– To learn more about these stories and new ones posted daily, go to our In the News or Newslinks section of our website.

– Send us your green articles, videos and images to editor@greenroofs.com and share your greenroof or greenwall info with the world!

– Make sure to keep up with everything Greenroofs.com by following us on Twitter, liking us on Facebook, being a member of our network on LinkedIn, and subscribing to our greenroofsTV channel on YouTube!

– This has been This Week in Review for September 21st,  2012 on GreenroofsTV.  I’m Anjuli Velázquez and I’ll see you next week!

*This week’s episode is sponsored by The Greenroof Directory, brought to you by Greenroofs.com.*


Did we miss something?  We’d love to hear from you!

~ Linda V.

Greenroofs.com’s “This Week in Review” on GreenroofsTV: July 20, 2012

July 21, 2012 at 12:11 pm

Each week you can expect to learn What’s New here on Greenroofs.com through our “This Week in Review” video.  Here is the transcript from July 20, 2012 from our daughter, Anjuli – click on the photo below to see the video, or here.  Enjoy!

– Hello, I’m Anjuli Velázquez and welcome to “This Week in Review” for July 20th, 2012 on GreenroofsTV.

Project of the Week

–  Our project of the week is the  Nashville Music City Center built in 2012 in Nashville, Tennessee.  This Center is a 1.2 million square foot convention center just finished last month in the South of Broadway district in Nashville.  The finished roof has three independent greenroof sections on its wavy roof; and also features a 360,000 gallon water reclaim tank, which is used for things like flushing the toilets and site irrigation.  With the design of the grand ballroom portion of the roof, the Music Center Team envisioned installing solar panels.

The Center is working to achieve LEED Silver status, and a prominent feature of this will be the 175,000 square-foot greenroof, designed to flow along with the rolling hills of Tennessee.  Rooflite ® provided the growing media, Sempergreen the pre-vegetated mats, Sika Sarnafil the waterproofing membrane and the greenroof was designed by Roofmeadow.

– To learn more about the  Nashville Music City Center,  click on our project of the week photo on our homepage (or on the above photos).

What’s New

Advertiser Press Releases:

–  Introducing LiveScreen ®, the Mobile Version of LiveWall ®, the Planted Wall System Designed in Harmony with Nature.

–  Contributing Editor

– Read the latest article from our contributing editor Ralph Velasquez, “Sustainability, Friend or Foe?“

Industry News

–  ASTM Sustainability Committee develops standard for use of expanded shale, clay and slate in vegetated roofing systems.

–  NASA has released a fact sheet detailing efforts to research, use, and improve upon the concept of greenroofs.

–  Sky Gardens Blog

– Over at Sky Gardens, check out Linda’s latest post:  “Greenroofs.com’s “˜This Week in Review’ on GreenroofsTV: July 13, 2012.”

– “Upcoming Events“

–  July 27th: is the RCI Region II Meeting, in Charleston, SC.

– “In the News“

–  The Materials Handling World Magazine talks about “Leading supplier of single ply roof membranes, Sika-Trocal Helps Reduce “˜Carbon Pawprint.'”  Sika-Trocal has helped to keep stray and abandoned dogs sheltered at the Dogs Trust Rehoming Centres in Shrewsbury and Loughborough (UK).  Sika-Trocal’s single ply roof membranes have been used on these buildings to create beautifully stunning greenroofs.  Specialist roofing contractor Telclad was assigned to complete the roof installations, and developed a series of retention battens that would be strong enough to restrain the curved greenroof from slippage while meeting Sika-Trocal’s installation standards.

Delivered by main contractor McPhillips and designed by architects Peter Napier & Co., the facilities were built as environmentally sustainable as possible to help reduce the Dogs Trust’s carbon “pawprint.”  The design incorporated materials with low environmental impact including rainwater harvesting, solar panels and a greenroof, helping the building to become the first of its kind to achieve the highest BREEAM Outstanding rating in the world.

–  Business Green says, “Scientists: Green walls lead to cleaner cities.”  “Lining cities with wall[s] of vegetation could reduce air pollution by 30 per cent at less cost than current policies.”  According to a new research published in the journal of Environmental Science and Technology, plants can clean the air of nitrogen dioxide and particulate matter, which cause a huge portion of the 35,000 to 50,000 of premature deaths in the UK that are attributed to outdoor air pollution each year. The World Health Organization’s outdoor air quality database puts the figure of air quality related premature deaths at more than one million a year worldwide.

Scientists at the Universities of Birmingham and Lancaster say pollution struggles to escape “street canyons,” which makes planting green walls of grass, climbing ivy and other plants way more effective at filtering out pollutants than previously thought. Transport for London has installed green walls at Edgware Road station and at The Mermaid in Blackfriars, as part of a package of targeted short term measures introduced where particulate levels are at their highest.

– To learn more about these stories and new ones posted daily, go to our In the News or Newslinks section of our website.

– Send us your green articles, videos and images to editor@greenroofs.com and share your greenroof or greenwall info with the world!

– Make sure to keep up with everything Greenroofs.com by following us on Twitter, liking us on Facebook, being a member of our network on LinkedIn, and subscribing to our greenroofsTV channel on YouTube!

– This has been This Week in Review for July 20th, 2012  on GreenroofsTV.  I’m Anjuli Velázquez and I’ll see you next week!

*This week’s episode is sponsored by The Greenroof Directory, brought to you by Greenroofs.com.*


Did we miss something?  We’d love to hear from you!

~ Linda V.

Greenroofs.com’s “This Week in Review” on GreenroofsTV: April 13, 2012

April 16, 2012 at 1:37 pm

Each week you can expect to learn What’s New here on Greenroofs.com through our “This Week in Review” video.  Here is the transcript from April 13, 2012 from our daughter, Anjuli – click on the photo below to see the video, or here.  Enjoy!

– Hello, I’m Anjuli Velázquez and welcome to “This Week in Review” for April 13th, 2012 on GreenroofsTV.

Project of the Week

–  Our project of the week is the  Green Wall Ferrara, built in 2009 in Ferrara, Italy. This project entailed converting a garden space in the courtyard of a private estate and there was little room for a traditional garden, which led the designers to plant on the walls.  The Optigreen Living Wall Garden system was installed and a beautiful vertical garden was created, resulting in a very soothing effect.

The core unit of the Optigreen Wall Garden system solution is a high-grade, substrate-filled aluminum cassette system which can be planted on site.  The horizontal suspension rails support the Wall Garden elements which are hooked into the rails. The irrigation system is fully automatic with a blending unit for fertilizer and herbicides. Three thousand plants with about 50 different species were planted into this 5 meter high, 120 meter squared private green wall.

–  To learn more about the Green Wall Ferrara,  click on our project of the week photo on our homepage (or on the above photos).

What’s New

Greenroofs & Walls of the World™ Virtual Summit 2011 Video

– Watch our Greenroofs & Walls of the World™ Virtual Summit 2011 Episode 18: “Combining Green Roofs with Photovoltaics“ by Roland Appl.

And find the rest of the videos in this series on our GreenroofsTV page and/or our greenroofsTV YouTube channel.

Advertiser Press Releases:

Sika Sarnafil Celebrates 50th Anniversary of Sarnafil Brand Roofing Membrane.

Another Green Roof Boosts Stormwater Management at Loyola University Chicago by LiveRoof.

Industry News

– Communities looking for the most cost-effective options for managing polluted runoff and protecting clean water should choose green infrastructure solutions, according to a report released this week by American Rivers, the Water Environment Federation, the American Society of Landscape Architects, and ECONorthwest.  The report, Banking on Green: How Green Infrastructure Save Municipalities Money and Provides Economic Benefits Community-wide, demonstrates that green infrastructure practices can offer more cost-effective solutions relative to traditional infrastructure approaches.

–  Sky Gardens Blog

– Over at Sky Gardens, check out Linda’s latest posts: “Greenroofs & Walls of the World™ Virtual Summit 2011 Episode 18: Combining Green Roofs with Photovoltaics,” and “Greenroofs.com’s “˜This Week in Review’ on GreenroofsTV: April 6, 2012.”

– “Upcoming Events“

–  Don’t forget going on now through April 22nd is our “Love the Earth, Plant a Roof!” Earth Day Photo Contest! So make sure to like our Facebook page, if you haven’t already, upload your greenroof photo and then get your friends and family to vote for it daily!

– April 14th-17th: is the American Planning Association (APA) National Planning Conference, in Los Angeles, CA.

– And April 17th: is the Green Roof Science Symposium, at Columbia University, in New York, NY.

– “In the News“

–  Matthew Camp of The Alestle, talks about “Unseen green grows on SIUE rooftops.”  He says several buildings at the Southern Illinois University Edwardsville are becoming a part of a greener tomorrow with the additions of rooftop gardens.  Civil engineering professor and acting environmental program coordinator, Susan Morgan, says there are currently three buildings on campus that have the gardens and there are several more planned for the future.  Biology professor Dr. Bill Retzlaff [one of our contributing editors] says the typical green roof may cost $11-50 per square foot, SIUE’s gardens are at the cheaper end, and “since 2004, more than 100 students have worked on the project.  SIUE is a leader in green roof research in the United States.  They are one of the five or six bigger institutions that conduct research on green roofs.”

Mechanical engineering professor Serdar Celik says they don’t use traditional soil for the roofs – they have been experimenting with different inorganic rocks and different varieties of sedum, and also that the students do experimental testing and theoretical analysis.  They take temperature readings, measurements of stormwater runoff weight, solar radiation, plant coverage, and more.  Celik also says that since we are aware of the global warming issue, the rooftop gardens are one of the solutions toward environmentally friendly sustainable design standards.

– Sandy Bauers of the Philadelphia Inquirer, reports on “Philadelphia embarks on green stormwater management.”  The U.S. Environmental Protection Agency gave the go-ahead to Philadelphia’s $2 billion plan to manage its stormwater with green methods like porous pavements, green roofs, and planting more trees.  EPA Administrator Lisa Jackson said “the city has earned a place as a national and global leader on sustainable innovation and clean water protection.”  She joined Mayor Nutter and other officials at the Fairmount Water Works to sign the agreement for a 25-year plan that has been described as one of the most innovative and ambitious in the nation, it will transform how the city looks but more importantly how the city handles its stormwater.

Other cities like Syracuse, Cleveland and New York will be following in Philadelphia’s footsteps, and hopefully they’re the first of many cities around our country to enhance their cities and beautify their streets.  Later this month, a nonprofit water sustainability organization, the Clean Water America Alliance, will name Philadelphia one of the six national 2012 prize winners for its stormwater plan.

– To learn more about these stories and new ones posted daily, go to our In the News or Newslinks section of our website.

– Send us your green articles, videos and images to editor@greenroofs.com and share your greenroof or greenwall info with the world!

– Make sure to keep up with everything Greenroofs.com by following us on Twitter, liking us on Facebook, being a member of our network on LinkedIn, and subscribing to our greenroofsTV channel on YouTube!

– This has been This Week in Review for  April 13th, 2012  on GreenroofsTV.  I’m Anjuli Velázquez and I’ll see you next week!

*This week’s episode is sponsored by The Greenroof Directory, brought to you by Greenroofs.com.*


Did we miss something?  We’d love to hear from you!

~ Linda V.