Greenroof & Greenwall Directory Company of the Week for August 29, 2014: Rooflite®

September 2, 2014 at 9:53 am

New feature on!

Our Greenroof & Greenwall Directory Company of the Week is an exclusive benefit for companies listed in our Directory, highlighting their business to our audience of stakeholders, professionals, and decision makers:


Rooflite® green roof media has been installed on over 8 million square feet of roof surface including over 750 individual projects in North America.

rooflite-logo-GCWRooflite® is an industry leader for green roof media products. They have over fifty years of soil engineering experience and with their unparalleled knowledge from both North America and Europe can now claim coverage in over 8 million square feet of green roof installations in the United States, Canada, Mexico, and the Caribbean.

Only the highest quality regionally available materials are utilized in rooflite® Certified Green Roof Media.

The rooflite® technical team is constantly striving to improve and expand their product line to insure that your next green roof project will exceed your expectations. Included in these efforts is the ongoing Quality Control Program that all of their Licensed Blending locations participate in so that you can feel confident to, as rooflite® says, “grow on us.”

Currently, with licensed blending locations strategically located across North America, nearly all of your green roof projects can be serviced with LEED qualifying credits.

With a vast array of experience in jobsite challenges and logistics covering both large and small scale jobs, their part in your next green roof job is not complete until your order is where and when you want it. Healthy plant growth and proper green roof performance strongly depend on using the right growing media, or as rooflite® puts it, “the success of any green roof system starts with rooflite®.”


For more detailed information about Rooflite®, please visit their company profile in The Greenroof & Greenwall Directory.

In addition to the eNews blast to our 10,000+ opt-in subscribers, we have created a prominent position on the Homepage for this weekly spotlight as well as posted on all our social media sites…  And, the centerpiece of this premier feature is the original video!  This exclusive video (about 2:00 min.) of each firm is also included inside their company profiles – see below.  For additional exposure, these videos will also be playing on various playlists in our GreenroofsTV channel on YouTube.

GCW-Rooflite-CPWould you like to have your company featured as Company of the Week?  First, you have to be listed in The Greenroof & Greenwall Directory at either the Sponsor, Elite, or Premium advertiser level.

Get Listed! Join The International Greenroof & Greenwall Directory.

Please check out our Advertise with Us page or contact us at email: or phone: 888-477-1326.

If you want to get found, you have to be listed!

~ Linda V.

Video & Project of the Week for June 16, 2014: 345 Meatpacking

June 22, 2014 at 2:25 pm Project of the Week: 6/16/14


345 Meatpacking
New York, NY, USA
3,800 sf Greenroofs
1,375 sf Green Façades


Project Description & Details

Featuring panoramic views of the Hudson River, 345 Meatpacking is a dramatic new 11-story luxury residential building of 37 finely crafted one, two and three bedroom condominium residences located just off of 9th Avenue and the Meatpacking district. The new landmark project from DDG architects and developers, the building features a unique integration of landscape into the built environment with a heavily planted entrance canopy, long linear window boxes integrated into the facade and a lush roof garden with perennials and meadow grasses, as well as planted greenwalls.

Designed by Future Green Studio with rooflite® semi-intensive growing media, the planting palette picks up off of the neighboring High Line aesthetic and creates a sense of wild in contrast with sleek lines of the custom architectural brickwork. The planted marquee draws reference from the loading dock awnings historically found here; wild trees and trailing plants spill through a pattern of openings, bringing light and vegetation to the streetscape below. The communal roof garden hosts native meadow plants that colonize small amoeba-like mounds, along with Sumac trees and Scotch Broom. Irrigated using water from a rainwater collection and irrigation system that is incorporated into the building’s bulkhead, the system will collect and redistribute 10,000 CF for irrigation annually.

Year: 2013
Owner: DDG Partners
Location: New York, NY, USA
Building Type: Multi-Family Residential
Roof Type: Semi-Intensive
Wall Type: Green Façade
System: Custom
Roof Size: 3,800 sq.ft.
Wall Size: 1,375 sq.ft.
Grade: 2% and 100%
Access: Accessible, Private


Designers/Manufacturers of Record:

Lead Architect: Peter Guthrie, DDG Partners
General Contractor: DDG Construction
Contractor: Future Green Studio
Greenroof Provider & Consultant: Future Green Studio
Trellis Provider: DDG Partners
Plant Supplier: Atlantic Nursery
Plant Installation: Future Green Studio
Waterproofing Membrane: Rest Assured Roofing
Structural Engineer: Silman Engineering
Growth Media: rooflite® semi-intensive


New!  Project of the Week Video Feature

Watch the 345 Meatpacking Project of the Week Video below or see it on our on greenroofs.TV on YouTube:

Click Greenroofs and Greenwalls to see the entire profile and learn more information about this project in The International Greenroof & Greenwall Projects Database.

Did we miss your contribution? Please let us know to add you to the profile.

Would you like one of your projects to be featured? We have to have a profile first! Submit Your Project Profile.

Love the Earth, Plant a Roof!

~ Linda V.

Video & Project of the Week for April 14, 2014: The Ohio State University (OSU) Green Roof at Howlett Hall

April 19, 2014 at 2:31 pm Project of the Week: 4/14/14


The Ohio State University (OSU)
Green Roof at Howlett Hall

Columbus, OH, USA
12,000 sf. Greenroof


Project Description & Details

Located on the 60-acre Chadwick Arboretum & Learning Gardens, Howlett Hall is home to The Ohio State University (OSU) Department of Horticulture & Crop Sciences and the Food Science Processing Plant. Having been designed to house a rooftop garden originally in 1967, previously it was a tar and chip roof that was hot and unattractive, as well as an under-utilized space on the urban campus.

Along with Mary Maloney, director of Chadwick, the renewed efforts of a former student, Megan Meier of Higher Ground Green Roofs, jump-started the green roof campaign again in 2010. Three and a half years later, the Ohio State University Green Roof at Howlett Hall was the first publicly-accessible green roof in Columbus. The depth of the lightweight growing media from rooflite® ranges from 4-6″ with areas where it mounds to 18″. The team covered about half of the roof with a pre-grown Sedum mat from Sempergreen, with 11-14 varieties. The other half was planted with 7,225 perennials. It is estimated that 191,196 gallons of polluted stormwater runoff are diverted each year from the watershed of the nearby Olentangy River, with a projected annual savings of $10,374 in energy costs and roof maintenance.

Year: 2013
Owner: Chadwick Arboretum & Learning Gardens
Location: Columbus, OH, USA
Building Type: Educational
Type: Extensive & Intensive
System: Custom
Size: 12,000 sq.ft.
Grade: 1%
Access: Accessible, Open to Public


Designers/Manufacturers of Record:

Landscape Architect: NBBJ
Architect: Mikel Coulter, CTL Engineering, Inc.
Owner’s Rep/Consultant: Higher Ground Green Roofs
Construction Management: Roofmeadow
Pre-vegetated Sedum Carpet: Moerings USA / Sempergreen
Growing Media: rooflite®
rooflite® Blender: Garick
Pavers: Hanover® Architectural Products
Installation: McCullough’s Landscape & Nursery

New!  Project of the Week Video Feature

Watch The Ohio State University (OSU) Green Roof at Howlett Hall Project of the Week Video below or see it on our on greenroofs.TV on YouTube:

Click here to see more information about this project in The International Greenroof & Greenwall Projects Database.

Did we miss your contribution? Please let us know to add you to the profile.

Would you like one of your projects to be featured? We have to have a profile first! Submit Your Project Profile.

Love the Earth, Plant a Roof!

~ Linda V.

Get Your 2014 Greenroofs & Walls of the World™ – 12 Month Wall Calendar Now!

December 2, 2013 at 4:08 pm

Yes, it’s that time of year when the air is turning crisp in the Northern Hemisphere (warm in the Southern) and we start to hear the jingling of bells and the smell of fresh Christmas trees – plus planning for the New Year. And, of course, we start thinking of affordable gifts for our family and friends…


What better way to share your token of appreciation and passion of living roofs and walls than with‘s new 2014 Greenroofs & Walls of the World™ Calendar?  At only $9.95 each, it’s very affordable – with discounts for orders over 10, too.  Plus we’ll include free shipping within the contiguous U.S. and Canada (please call for international rates).

And to make gift-giving even easier, we’ll send them directly to your people in your name!

The cover sports the gorgeous California Academy of Sciences, The Osher Living Roof – thanks to Tom Fox of the SWA Group for permission to use his beautiful photo!

In addition to tons of greenroof and wall happenings listed from around the world from Upcoming Events, your 2014 Calendar highlights these spectacular projects from across the globe from The Greenroof & Greenwall Projects Database:


January features the GOLISANO INSTITUTE for SUSTAINABILITY in Rochester, NY. 


February features the NASHVILLE MUSIC CITY CENTER in Nashville, TN.


March features the HANOVER® ARCHITECTURAL PRODUCTS in Hanover, PA. 


April features the WILLIAMS ENGINEERING Building in Edmonton, Alberta, Canada. 


May features the 1133 AVENUE of the AMERICAS Building in New York, NY. 


June features the DAVID L. LAWRENCE CONVENTION CENTER in Pittsburgh, PA.


July features the MORZINE AQUATICS CENTER in Morzine, France.


August features the GRAND RAPIDS DOWNTOWN MARKET in Grand Rapids, MI.


September features the VANDUSEN BOTANICAL GARDEN VISITOR CENTRE in Vancouver, B.C., Canada.


October features the THE REPUBLIK BUILDING in Durham, NC.


November features the CASA FELIZ STUDIOS in San Jose, CA.


December features the INTERNATIONAL MONETARY FUND in Washington, D.C.

2014Calendar-QRcodeLearn more about each profile by simply scanning the QR Code with your smartphone or tablet built-in camera.  If you don’t want to scan, you can still get more information about each project the old fashioned way – by entering the Project ID number located under each photo in The Greenroof & Greenwall Projects Database.

See our November 26, 2013 Press Release “Our new 2014 Greenroofs & Walls of the World™ – 12 Month Wall Calendar is available for purchase!” and visit the Calendar page on to order yours today.


Special thanks go to our 2014 Calendar Sponsors:
Barrett Company, Bioroof, Carlisle, Green Living Technologies International (GLTi),
Green Roof Blocks, LiveRoof, rooflite, Roofmeadow, Tremco, Vegetal iD,
Xero Flor America and ZinCo USA!

Happy gift-giving (and receiving),

~ Linda V.