Greenroofs & Walls of the World™ Virtual Summit 2011 Episode 4: Keynote Address by Ralph Velasquez

January 4, 2012 at 4:01 pm

Happy New Year’s to everyone!  May it be filled with prosperity, health, and green visions and actions for your families, communities, and organizations!

Today we have the pleasure to air Ralph Velasquez’s keynote address “CSR, Corporate Social Responsibility – The Who, What, Where, When and How” from our Greenroofs & Walls of the World™ Virtual Summit on greenroofs.tv and our GreenroofsTV channel on YouTube.

Ralph has been a long standing editorial contributor to Greenroofs.com as The Sustainable Roofing Technologies Editor (2005-2010) and prior to that as “The ASTM Editor.”  As Executive Director of Sustainability with Tremco Incorporated, he couldn’t commit further to a regular column, but agreed last year to remain a guest columnist with “Perspectives from the Green Boardroom,” and more importantly, a great friend of ours.

Tremco Incorporated is a leading supplier of sustainable roofing systems, including vegetative, cool roofing and more.  Ralph also had the vision to bring Tremco on board as our highest level of sponsorship for our inaugural 2011 Greenroofs & Walls of the World™ Virtual Summit – the Rare Earth Sponsor – for which we are extremely grateful.

Ralph Velasquez has been in the roofing business since 1978, with a focus on vegetative (green) roofs and sustainable focused building technologies over the last decade.  In 2006, Ralph established the Sustainable Technologies Group for the Tremco Roofing and Building Maintenance Division, part of the RPM Building Solutions Group in Beachwood, OH.  This group is focused on sustainable, water, energy and carbon solutions in the built environment.  In 2010, Ralph was promoted to the newly created corporate position: Executive Director for Sustainability.  In this role he is responsible for implementing the corporate-wide vision and policies related to sustainability.  He is author of the article “Sustainable Roof Options and Guidelines for Existing Buildings” in the Urban Land Institute book Retrofitting Office Buildings to be Green and Energy Efficient, 2009.

In Ralph’s keynote address he gives the participant an overview on what is Corporate Social Responsibility, who should implement it, where is it appropriate, when should a company launch this approach and how could they go about getting started.  Three case studies are highlighted utilizing these fundamental journalistic principles, with a focus on lessons learned.  Whether the participant is a large corporation or a small business, this presentation will assist you in getting your hands around this rapidly growing aspect of a responsible 21st century business.

And the setting for his keynote video is none other than the newly renovated Tremo Incorporated Headquarters in Beachwood, Ohio, atop the 9,000 sf vegetative roof with living facades and a myriad of other sustainable features – highlighted, by the way, in our 2012 Greenroofs & Walls of the World™ 12 Month Wall Calendar in the month of November:

Enjoy!  Visit greenroofs.tv to see “CSR, Corporate Social Responsibility – The Who, What, Where, When and How” or click below:

Watch earlier videos on our exclusive Virtual Summit greenroofs.tv play list, or see the following Virtual Summit videos now available on our GreenroofsTV channel on YouTube:

If you’re looking for an overview, make sure to see our  2011 Virtual Summit Highlights video (6:18) and our  2011 Virtual Summit Trailer (2:59).

Check back next week on GreenroofsTV for our 5th installment from the Greenroofs & Walls of the World™ Virtual Summit 2011!

~ Linda V.

Greenroofs.com’s “This Week in Review” on GreenroofsTV: December 2, 2011

December 28, 2011 at 1:50 pm

Each week you can expect to learn What’s New here on Greenroofs.com through our “This Week in Review” video.  Here’s the transcript from December 2nd, 2011 from our daughter,  Anjuli – click on the photo below to see the video, or  here.  Enjoy!

– Hello, I’m Anjuli Velazquez and welcome to This Week in Review for December 2nd  on  GreenroofsTV.

–  Project of the Week

–   Our project of the week is the Free Library of Philadelphia Parkway Central built in 2008 in Philadelphia, Pennsylvania. The Free Library is one of the most visited educational and cultural institutions in Philadelphia and consists of 49 branches, three regional libraries, the Parkway Central Library, and the Library for the Blind and Physically Handicapped.   On September 29, 2008, Philadelphia Mayor Michael A. Nutter cut a green ribbon and officially unveiled the Parkway Central Library’s new greenroof demonstration project atop the four story 1927 Beaux-Arts building. The green roof was made possible through generous support from H.F. (Gerry) Lenfest, PECO, the Pennsylvania Department of Conservation and Natural Resources, and Quita W. Horan.

The 5,000 square foot greenroof is protected by an EPDM waterproofing membrane and includes 100 cubic yards of rooflite growing median and more than 5,400 plants. The Library’s greenroof demonstration represents the first greenroof on a city-owned building and is part of the Mayor’s initiative to make Philadelphia one of the greenest cities in the country. The accessible greenroof offers a beautiful view of central Philadelphia from the terrace. Green Roof Technology, formerly Green Roof Service, was also a consultant on the project.

To learn more about the Free Library of Philadelphia, Parkway Central greenroof, click on our project of the week photo on our  homepage.

What’s New“

–   Make sure to read our latest articles. Ralph Velasquez, our Guest Contributing Editor, asks, “Are those products you buy really Green? Or are you a victim of Greenwashing?” in his latest column, “The Six Sins of Greenwashing.” And Andrés Ibáñez Gutiérrez, Faculty of Architecture for the University of Hong Kong and Biotectonica S.A.S, Colombia, talks about “Pioneering Vegetated Architecture in Colombia: From Research to Regulations,” in his guest feature article.

Advertiser Press Releases:

$2,000 is Available Toward School Garden Projects: Green Living Wall School Garden – Green Living Technologies Mobile Edible Wall Unit Qualifies.

Industry News Update

–   The US Environmental Protection Agency (EPA) and the General Services Administration (GSA) have joined forces to promote the Federal Green Challenge Initiative in New England federal facilities.

–  New York City’s Green Infrastructure Program will give out up to $4 million more in grants to build greenroofs, rain gardens, rainwater harvesting, right-of-way bioswales and other projects to reduce and manage stormwater.

–   Over at Sky Gardens, check out Linda’s latest posts: “Hope to See You @ CitiesAlive 2011 in Philly This Week!“  and our GPW.

– “Upcoming Events“

–   Going on now through Saturday, December 3rd: is Green Roofs for Healthy Cities’ CitiesAlive 2011 9th Annual Green Roof & Wall Conference in Philadelphia, PA.

–   December 6th: is an Ecoroof Seminar for Professionals, City of Portland, BES, in Portland, OR.

And December 6th-8th: is the Ecobuild America Conference in Washington, DC.

– “In the News“

–   Denise Piper of the Whangarei Leader, talks about “Living roof concept `great branding.” She quotes Dusty Gedge, president of the European Federation of Green Roof Associations, about living roofs when he spoke to 40 people as one of four talks in New Zealand last week. He says “living roofs could be great branding for Northland,” and that “Hundertwasser [Austrian painter and architect who embraced the living roof concept] obviously loved this part of the world. Living roofs could add subtly to the tourist route.” The Hundertwasser toilets in Kawakawa are well known for their grass roofs. The Hundertwasser Art Centre proposed for Whangarei to have a living roof park, ramping up from the ground to the top of the building.

–   Will Parsons of Environmental Data Interactive, reports on “Green wall unveiled at Edgware Road Tube station.” The 200 square meter green wall was completed this week with a ceremony that saw the Mayor of London’s director of the environment, Kulveer Ranger, add the final piece into place. The project took only a month to complete and is part of the London Clean Air Fund, financed by the Department for Transport; and the 15 varieties of plants used in the wall will improve the air quality by trapping particulate matter coming from traffic emissions. The Mayor of London, Boris Johnson, said of the green wall: “Delivering cleaner air for London is a top priority for me and this ingenious green wall traps harmful pollution on one of our busiest roads, helping to cleanse the air at this popular spot as well as helping to soften and beautify the local environment.”

To learn more about these stories and new ones posted daily, go  to our  In the News or  newslinks section of our website.

–   Send us your green articles, videos and images to  editor@greenroofs.com and share your greenroof or green wall info with the world!

– Make sure to keep up with everything  Greenroofs.com by following us on  Twitter, liking us on  Facebook,  being a member of our network on  LinkedIn, and  subscribing to our  greenroofsTV channel on YouTube!

– This has been This Week in Review for December 2nd, 2011 on GreenroofsTV.  I’m Anjuli Velazquez and I’ll see you next week!

*This week’s episode is sponsored by  The Greenroof Directory, brought to you by  Greenroofs.com.*

Did we miss something?  We’d love to hear from you!

~ Linda V.

Thank You to Our Sponsors and the Winner of the 2nd iPad2 at the Greenroofs & Walls of the World™ Virtual Summit 2011 is…

September 30, 2011 at 1:33 pm

Greenroofs.com’s inaugural  Greenroofs & Walls of the World™ Virtual Summit 2011 was simply awesome!


Thank you to our Rare Earth Sponsor, TREMCO, for making it a reality, especially Ralph Velasquez!  Ralph, Executive Director of Sustainability with  Tremco,  was one of our Keynote Speakers and created a wonderful video presentation about CSR – Corporate Social Responsibility.

Also, we are very grateful to the support of our Emerald Sponsor, American Hydrotech.  Richard C. Hayden, RLA, ASLA, CLARB, is the Garden Roof Department Manager at  American Hydrotech and  shared some amazing projects and experience with “Sloped and Complex Green Roofs.”

As you already know the winner of our first iPad2 given away for early bird registrants was James Neville of Neville Environmental Services from Vancouver, B.C., Canada…

Without further ado, the winner of the second Apple iPad2 is…

Kira Udo, Student at Georgia Perimeter College!

Kira lives in Roswell, Georgia, just a stone’s throw from us here in Alpharetta. She is studying French with a concentration in Business Administration.  She’s interested in greenwalls and loves the work of Patrick Blanc.  Congratulations!

All of the content of the  Greenroofs & Walls of the World™ Virtual Summit 2011 is available online through October 28, 2011. That includes the:

Tremco Meeting Room;
Tremco Booth in the International Pavilion;
American Hydrotech Booth in the North American Pavilion;
All of our other Exhibitor Booths in The Expo Pavilions including Grant Associates, Green Living Technologies, Green Roof Blocks, GreenGrid Roofs, Green Roof Plants, ILD, J-DRain, and Roofmeadow;
The Associates Booths at the Associate Pavilion;
The featured presentations and expert panel discussions with live Q & A records in the Rare Earth Auditorium;
and the rest of our stellar cast of  international  luminaries in the On Demand Auditorium.

It’s certainly not too late to register and see all of these amazing speakers and their interaction with our audience!  Registration will be open through October 28, 2011.

Here’s what one attendee had to say afterwards:

“Thank you for hosting the Virtual Summit 2011.  The event was extremely useful to me.  I’ve been working with green roofs here in Florida since 1995 and feel I learned more in two days than in most years since the time I first started growing plants way back, on a tin roof.

Most importantly though, the enthusiasm and success of others was so very important.

Here in Florida we lag behind the rest of the nation and the world.  But that is changing.  I know green roofs here will evolve just as beautifully and successfully as elsewhere.

Just seeing the inspirational work of others gave me the boost I needed.  Thank you and Aramis and the staff and speakers.  The Greenroofs.com Virtual Summit 2011 showed the world the importance of your outreach and informational organization.” ~ Kevin Songer

Thanks, Kevin!  If you  weren’t  able to join us live, we hope you will still sign up and enjoy the 32 presentations at your leisure through October 28!

See you at a physical conference somewhere in the world soon, and remember,

Love the Earth, Plant a Roof!

~ Linda V.

Greenroofs & Walls of the World™ Virtual Summit 2011: See More of Our Awesome Speakers!

September 15, 2011 at 9:39 pm

Our Greenroofs & Walls of the World™ Virtual Summit 2011 is less than two weeks away!



Last week I told you about our seven fantastic panel sessions who you’ll be watching followed by a live Question and Answer session, including:  “Biodiversity and Green Roofs,” Greenroofs & Walls for Educational & Social Equity in the Bronx,” “The Portland Ecoroof Program: A Cross-section of the Green Roof Movement in Portland, Oregon,” “Vertical Agriculture: A Global Movement Starts Locally, from Walls & Roofs to Table,” “Wind. Water. Heat. Grow. Greenroofs.,” “Greenroofs: Wind & Fire,” and “Green Roofs Without the Hype.”

In addition to our four awesome Keynote Speakers whom we’ve already profiled –  Andrew Grant,  Charlie Miller,  Ed Snodgrass and  Ralph Velasquez – and other luminaries previously highlighted, here are more brilliant speakers you will enjoy hearing:

Roland Appl, Germany:  The Technical Director of ZinCo and President of the International Green Roof Association (IGRA) will present “Combining Green Roofs with Photovoltaics.”

 

Jörg Breuning, USA and Germany:  The principal of Green Roof Technology (Previously Green Roof Service) and co-founder of Green Roof Safari will present “Green Roof Technology Sails Around the World.”

 

Ignacio Espoz, Chile:  The founder of LatinGreen, Director of the World Green Roof infrastructure Network (WGIN), and Director of the Chilean Association of Green Infrastructure will present “Green Infrastructure in Chile and Innovative Living Walls for Environmental Restoration in Mining of the Atacama Desert.”

Tanya Müller Garcia, Mexico:  The founder of AMENA – Asociación Mexicana para la Naturación de Azoteas – (National Mexican Greenroof Association), Vice-President of WGIN, and Director of Urban Reforestation and Bikeways for the City of Mexico will present “Development of Greenroofs and Walls in Mexico and Latin America.”

Richard Hayden,  RLA, ASLA, CLARB,  USA:  The landscape architect and Garden Roof Department Manager at American Hydrotech, Inc. will present “Sloped and Complex Green Roofs.”

 

Haven Kiers, LEED AP, GRP, USA:  The founding partner of GreenSwell Design and Planning, trainer with Green Roofs for Healthy Cities, and contributing editor on Greenroofs.com will co-present the “2011 Top 10 List of Hot Trends in Greenroof & Greenwall Design” with Linda Velazquez.

Terry McGlade, Canada:  The horticulturalist, landscape designer, and  founder and President of Gardens in the Sky will present “Constructing Gardens in the Sky.”

 

Chris Wark,  MSME, LEED AP,  USA:    The engineer, Senior Energy Analyst for Viridian Energy & Environmental, and contributing editor on Greenroofs.com  will present “E = MC2 of Green Roofs: Ranking Energy Benefits by Mission, Climate and Construction.”

Imagine a world of green:
What are we doing to create organic architecture?

Next week I’ll highlight the rest of our stellar cast of greenroof and greenwall professionals and enthusiasts!

See the GGW Virtual Summit  Speakers page and  Agenda to learn all about each presenter and their presentations or the panel sessions.

You’ve got to admit that you can’t beat the super low registration fee of $99 for September 27 and 28 plus the 30 days archived on demand through October 28 to hear from all of these excellent speakers…

… but we want everyone to qualify for the even lower  Associate Rate of only  $49 (just type in the name of the non-profit/organization/constituency that you belong when prompted)  or the Students/Faculty/Government Professionals Rate of only  $25 (state the school/university or government).

And, you’ll be  automatically  entered for the chance at winning our second Apple iPad2 drawing, announced on September 30, 2011.

Pre-register or learn more by visiting:    virtual.greenroofs.com.

We hope you join us for this very interactive virtual experience – think film festival meets 2-day  webinar  and online expo extravaganza!

Brought to you by  Greenroofs.com, we’d like to thank to our Virtual Summit Sponsors  TREMCO (Rare Earth) and  American Hydrotech (Emerald) and our Exhibitors, Associates, and Media Partners – make sure to visit them at the  Expo Pavilions.

See you  online  on September 27 & 28, 2011!

~ Linda V.