Greenroofs.com Project of the Week: 12/19 & 26/11
Tremco Incorporated Headquarters
Beachwood, OH, USA
9,000 sf. Greenroof

Year: 2010
Owner: Tremco, Inc.
Location: Beachwood, OH, USA
Building Type: Corporate
Type: Semi-Intensive
System: Single Source Provider
Size: 9,000 sq. ft.
Slope: 1%
Access: Accessible, Private

Project Description & Details

Tremco Incorporated is dedicated to the development of high-performance buildings characterized by energy efficiency, limited environmental impact and low operating costs. Last year (in 2010) they began a foundation-to-roof renovation of its 40-year-old-headquarters with the goal to transform the building into a showcase of sustainability that would achieve LEED Gold certification.

Tremco’s new 46,000 sf corporate headquarters incorporated numerous sustainable features into its renovation including four types of sustainable roofing systems. The vegetated roof features 46 species with almost 16,000 plants, designed with four different sections to create a variety of low-maintenance plant life and edibles; the new HQ also has a living façade trellis system on several walls on top of the roof. During the renovation, Tremco sent nothing to landfills. Almost 100 percent of everything removed was recycled, reused or burned for energy.

Designers/Manufacturers of Record

Waterproofing: Tremco, Inc.

Additional Info

Completely renovated from top to bottom at a cost of $5.5 million, the 40-year old Tremco Incorporated (an RPM Company) headquarters  is now a sustainable, high performance building that is energy efficient, has limited environmental impact and operates with the lowest possible life-cycle costs.

Made possible by their parent RPM Building Solutions Group companies and other partners, the objectives were to improve energy efficiency and conserve water; reduce operational costs; provide a safer, healthier facility; and protect the natural environment by reducing our carbon output, lowering the local heat island effect, and recycling and reusing material to keep it from being hauled to a landfill.  Their goal is to become one of the few LEED Gold certified facilities currently located in Ohio.

The wealth of internal expertise of the sister companies was obvious and the project was viewed as a showpiece of their innovative people, services, and products as well as of sustainable construction technology.

“It leverages what we do best: help building owners maintain what they have. That was the driving force behind the company’s coatings business. Since our company was founded, our goal has been to help owners extend the life of their roofs and, ultimately, their entire building. That’s the best form of sustainability, and it minimizes what goes to landfills. We wanted to demonstrate what we could do in a bigger and better way — and what better way to walk the talk than with our own headquarters.” ~ Deryl Kratzer, President of the Tremco Roofing and Building Maintenance Division in Roofing Contractor, October 2011

Construction best practices that WTI, the general contractor on the project, and its subcontractors followed to increase the project’s sustainability included:

• Onsite sorting of materials
• Recycling of all non-hazardous material
• Chain-of-custody documentation for all off-site recycling
• Reusing materials as applicable
• Verifying that materials are certified for LEED credit

You can follow their blog, “Building Green on Green – The Tremco Headquarters Green Transformation” which chronicled the renovation of Tremco Incorporated’s headquarters and continues to report on sustainability concerns for the company.  For example, in October, 2010 Tremco HQ launched a commitment to being a zero landfill facility and as of the end of October, 2011, it had kept more than 190,000 pounds out of the landfill since November 2010.

According to the website, the Tremco HQ renovation’s most noteworthy sustainable features include:

• - Four types of sustainable roofing systems:
  • * Vegetated roof featuring local plants. Low impact lighting and a water capture system are integrated with the roof with a pathway of recycled materials. Signs describe the roof’s features and provide information about the plant palette.
  • * The ENERGY STAR® qualified Rock-It™ roof surfacing system, composed of white gravel set in white adhesive.
  • * A white, reflective, single ply system installed beneath a rooftop photovoltaic (PV) system.
  • * A thin-film rooftop PV system is used to generate electricity for the building.  A second PV system on a white reflective roof will be installed on the South building.

• - A Dryvit Outsulation Plus® MD exterior wall system featuring Dryvit’s TerraNeo™ finish. The system provides an energy efficient, insulated façade and can be applied directly to the existing slate, eliminating the time and potential waste of removing the façade.
• - High-performance, double pane, tinted windows that exceed minimum energy standards.  Tremco sealants and gaskets are used, along with Tremco’s Proglaze® ETA (Engineered Transition Assembly) to ensure an airtight transition from window to wall.
• - New sidewalks, with decorative concrete from Increte Systems, are supported by gravel from one of the building’s existing roofs.
• - A 1.8kW rated wind turbine installed on the property helps generate electricity.
• - Numerous interior upgrades such as ADA-compliant restrooms, interior window treatments, elevator modernizations with eco-friendly technology and ADA compliance.
• - Mechanical/Engineering/Plumbing upgrades such as new control system that ensures an accurate operating schedule of HVAC and lighting as well as improved zone control; modifications to the central air handling system to enable variable flow, resulting in significant energy savings; and replacing the cooling tower with a variable speed model that also eliminates the need for water treatment.
• During renovation for the greenroof, they took it down to the deck and installed a system including a two-ply vapor retarder, insulation, a TPA (Tri-Polymer Alloy) adhered membrane, engineered growing media and plants, as well as Tremco’s own Bio-Tray Vegetated Roof Delivery System.

Interpretive signage identifies the plants and describes benefits and the system, among other issues:

Craig Nelson, vice president of construction operations for WTI, says that the R-value for the vegetative roof is above 100.

The 46 different kinds of plants on the roof also include edibles – herbs and fruits such as basil and blueberries that the company is using in its own cafeteria.

Walkways were made from slate recycled from the original mechanical room wall façades, and low-impact lighting was installed so the walkways could be used in the evening.

Tournesol Siteworks‘ FRP planters and VertiGreen trellis were employed for the living walls which support freestanding plantings within the roof garden as well as attached to building walls, providing areas to camouflage unattractive mechanical systems and feature beautiful plantings.

“This renovation gives us an exceptional opportunity to show our commitment to sustainability to our customers, staff, suppliers and others,” says Randy Korach, president of Tremco Inc. in BXMagazine.com, October 2011

In addition to an 84% reduction in natural gas usage, a 43% reduction in electricity, an Energy Star rating between 85 and 90, and far better use of water resources, the Tremco HQ has also become a teaching tool for customers.  The lobby display shows actual performance and an upper level classroom for AIA-approved courses contains a cross-section of the vegetative roof.  You can also recieve a CD-ROM that shows how the structure was transformed and explains the technologies involved.

See the Tremco Headquarters Sustainable Renovation video (5:28) below on Tremco’s YouTube Channel:

The greenroof is featured in the 2012 Greenroofs & Walls of the World™ 12 Month Wall Calendar in the month of November and is the film location of Ralph Velasquez’s Keynote Address, “Corporate Social Responsibility – The Who, What, Where, When and How” from our inaugural Greenroofs & Walls of the World™ Virtual Summit 2011:

Did we miss something?  We’d love to hear from you!  Click here to see more information about this project in The International Greenroof & Greenwall Projects Database.  See how you can submit yours here.

Love the Earth, Plant a Roof!

~ Linda V.

Happy New Year’s to everyone!  May it be filled with prosperity, health, and green visions and actions for your families, communities, and organizations!

Today we have the pleasure to air Ralph Velasquez’s keynote address “CSR, Corporate Social Responsibility – The Who, What, Where, When and How” from our Greenroofs & Walls of the World™ Virtual Summit on greenroofs.tv and our GreenroofsTV channel on YouTube.

Ralph has been a long standing editorial contributor to Greenroofs.com as The Sustainable Roofing Technologies Editor (2005-2010) and prior to that as “The ASTM Editor.”  As Executive Director of Sustainability with Tremco Incorporated, he couldn’t commit further to a regular column, but agreed last year to remain a guest columnist with “Perspectives from the Green Boardroom,” and more importantly, a great friend of ours.

Tremco Incorporated is a leading supplier of sustainable roofing systems, including vegetative, cool roofing and more.  Ralph also had the vision to bring Tremco on board as our highest level of sponsorship for our inaugural 2011 Greenroofs & Walls of the World™ Virtual Summit – the Rare Earth Sponsor – for which we are extremely grateful.

Ralph Velasquez has been in the roofing business since 1978, with a focus on vegetative (green) roofs and sustainable focused building technologies over the last decade.  In 2006, Ralph established the Sustainable Technologies Group for the Tremco Roofing and Building Maintenance Division, part of the RPM Building Solutions Group in Beachwood, OH.  This group is focused on sustainable, water, energy and carbon solutions in the built environment.  In 2010, Ralph was promoted to the newly created corporate position: Executive Director for Sustainability.  In this role he is responsible for implementing the corporate-wide vision and policies related to sustainability.  He is author of the article “Sustainable Roof Options and Guidelines for Existing Buildings” in the Urban Land Institute book Retrofitting Office Buildings to be Green and Energy Efficient, 2009.

In Ralph’s keynote address he gives the participant an overview on what is Corporate Social Responsibility, who should implement it, where is it appropriate, when should a company launch this approach and how could they go about getting started.  Three case studies are highlighted utilizing these fundamental journalistic principles, with a focus on lessons learned.  Whether the participant is a large corporation or a small business, this presentation will assist you in getting your hands around this rapidly growing aspect of a responsible 21st century business.

And the setting for his keynote video is none other than the newly renovated Tremo Incorporated Headquarters in Beachwood, Ohio, atop the 9,000 sf vegetative roof with living facades and a myriad of other sustainable features – highlighted, by the way, in our 2012 Greenroofs & Walls of the World™ 12 Month Wall Calendar in the month of November:

Enjoy! Visit greenroofs.tv to see “CSR, Corporate Social Responsibility – The Who, What, Where, When and How” or click below:

Watch earlier videos on our exclusive Virtual Summit greenroofs.tv play list, or see the following Virtual Summit videos now available on our GreenroofsTV channel on YouTube:

Episode #3: “CDA Leads the Way for Incorporating Green Roof Space in an Airport Environment” by Rosemarie Andolino
Episode #2: “2011 Top 10 List of Hot Trends in Greenroof & Greenwall Design” by Haven Kiers and me
Episode #1: Opening Keynote Address “A New Place” by Charlie Miller

Check back next week on GreenroofsTV for our fifth installment from the Greenroofs & Walls of the World™ Virtual Summit 2011!

~ Linda V.

Each week you can expect to learn What’s New here on Greenroofs.com through our “This Week in Review” video.  Here’s the transcript from December 2nd, 2011 from our daughter, Anjuli – click on the photo below to see the video, or here.  Enjoy!

- Hello, I’m Anjuli Velazquez and welcome to This Week in Review for December 2nd on GreenroofsTV.

- Project of the Week

-  Our project of the week is the Free Library of Philadelphia Parkway Central built in 2008 in Philadelphia, Pennsylvania. The Free Library is one of the most visited educational and cultural institutions in Philadelphia and consists of 49 branches, three regional libraries, the Parkway Central Library, and the Library for the Blind and Physically Handicapped.  On September 29, 2008, Philadelphia Mayor Michael A. Nutter cut a green ribbon and officially unveiled the Parkway Central Library’s new greenroof demonstration project atop the four story 1927 Beaux-Arts building. The green roof was made possible through generous support from H.F. (Gerry) Lenfest, PECO, the Pennsylvania Department of Conservation and Natural Resources, and Quita W. Horan.

The 5,000 square foot greenroof is protected by an EPDM waterproofing membrane and includes 100 cubic yards of rooflite growing median and more than 5,400 plants. The Library’s greenroof demonstration represents the first greenroof on a city-owned building and is part of the Mayor’s initiative to make Philadelphia one of the greenest cities in the country. The accessible greenroof offers a beautiful view of central Philadelphia from the terrace. Green Roof Technology, formerly Green Roof Service, was also a consultant on the project.

To learn more about the Free Library of Philadelphia, Parkway Central greenroof, click on our project of the week photo on our homepage.

“What’s New”

-  Make sure to read our latest articles. Ralph Velasquez, our Guest Contributing Editor, asks, “Are those products you buy really Green? Or are you a victim of Greenwashing?” in his latest column, “The Six Sins of Greenwashing.” And Andrés Ibáñez Gutiérrez, Faculty of Architecture for the University of Hong Kong and Biotectonica S.A.S, Colombia, talks about “Pioneering Vegetated Architecture in Colombia: From Research to Regulations,” in his guest feature article.

Advertiser Press Releases:

- $2,000 is Available Toward School Garden Projects: Green Living Wall School Garden – Green Living Technologies Mobile Edible Wall Unit Qualifies.

Industry News Update

-  The US Environmental Protection Agency (EPA) and the General Services Administration (GSA) have joined forces to promote the Federal Green Challenge Initiative in New England federal facilities.

-  New York City’s Green Infrastructure Program will give out up to $4 million more in grants to build greenroofs, rain gardens, rainwater harvesting, right-of-way bioswales and other projects to reduce and manage stormwater.

-  Over at Sky Gardens, check out Linda’s latest posts: “Hope to See You @ CitiesAlive 2011 in Philly This Week!” and our GPW.

- “Upcoming Events”

-  Going on now through Saturday, December 3rd: is Green Roofs for Healthy Cities’ CitiesAlive 2011 9th Annual Green Roof & Wall Conference in Philadelphia, PA.

-  December 6th: is an Ecoroof Seminar for Professionals, City of Portland, BES, in Portland, OR.

And December 6th-8th: is the Ecobuild America Conference in Washington, DC.

- “In the News”

-  Denise Piper of the Whangarei Leader, talks about “Living roof concept `great branding.” She quotes Dusty Gedge, president of the European Federation of Green Roof Associations, about living roofs when he spoke to 40 people as one of four talks in New Zealand last week. He says “living roofs could be great branding for Northland,” and that “Hundertwasser [Austrian painter and architect who embraced the living roof concept] obviously loved this part of the world. Living roofs could add subtly to the tourist route.” The Hundertwasser toilets in Kawakawa are well known for their grass roofs. The Hundertwasser Art Centre proposed for Whangarei to have a living roof park, ramping up from the ground to the top of the building.

-  Will Parsons of Environmental Data Interactive, reports on “Green wall unveiled at Edgware Road Tube station.” The 200 square meter green wall was completed this week with a ceremony that saw the Mayor of London’s director of the environment, Kulveer Ranger, add the final piece into place. The project took only a month to complete and is part of the London Clean Air Fund, financed by the Department for Transport; and the 15 varieties of plants used in the wall will improve the air quality by trapping particulate matter coming from traffic emissions. The Mayor of London, Boris Johnson, said of the green wall: “Delivering cleaner air for London is a top priority for me and this ingenious green wall traps harmful pollution on one of our busiest roads, helping to cleanse the air at this popular spot as well as helping to soften and beautify the local environment.”

To learn more about these stories and new ones posted daily, go to our In the News or newslinks section of our website.

-  Send us your green articles, videos and images to editor@greenroofs.com and share your greenroof or green wall info with the world!

- Make sure to keep up with everything Greenroofs.com by following us on Twitter, liking us on Facebook, being a member of our network on LinkedIn, and subscribing to our greenroofsTV channel on YouTube!

- This has been This Week in Review for December 2nd, 2011 on GreenroofsTV.  I’m Anjuli Velazquez and I’ll see you next week!

*This week’s episode is sponsored by The Greenroof Directory, brought to you by Greenroofs.com.*

Did we miss something?  We’d love to hear from you!

~ Linda V.

Greenroofs.com’s inaugural Greenroofs & Walls of the World™ Virtual Summit 2011 was simply awesome!

Thank you to our Rare Earth Sponsor, TREMCO, for making it a reality, especially Ralph Velasquez!  Ralph, Executive Director of Sustainability with Tremco, was one of our Keynote Speakers and created a wonderful video presentation about CSR – Corporate Social Responsibility.

Also, we are very grateful to the support of our Emerald Sponsor, American Hydrotech.  Richard C. Hayden, RLA, ASLA, CLARB, is the Garden Roof Department Manager at American Hydrotech and shared some amazing projects and experience with “Sloped and Complex Green Roofs.”

As you already know the winner of our first iPad2 given away for early bird registrants was James Neville of Neville Environmental Services from Vancouver, B.C., Canada…

Without further ado, the winner of the second Apple iPad2 is…

Kira Udo, Student at Georgia Perimeter College!

Kira lives in Roswell, Georgia, just a stone’s throw from us here in Alpharetta. She is studying French with a concentration in Business Administration.  She’s interested in greenwalls and loves the work of Patrick Blanc.  Congratulations!

All of the content of the Greenroofs & Walls of the World™ Virtual Summit 2011 is available online through October 28, 2011. That includes the:

Tremco Meeting Room;
Tremco Booth in the International Pavilion;
American Hydrotech Booth in the North American Pavilion;
All of our other Exhibitor Booths in The Expo Pavilions including Grant Associates, Green Living Technologies, Green Roof Blocks, GreenGrid Roofs, Green Roof Plants, ILD, J-DRain, and Roofmeadow;
The Associates Booths at the Associate Pavilion;
The featured presentations and expert panel discussions with live Q & A records in the Rare Earth Auditorium;
and the rest of our stellar cast of international luminaries in the On Demand Auditorium.

It’s certainly not too late to register and see all of these amazing speakers and their interaction with our audience!  Registration will be open through October 28, 2011.

Here’s what one attendee had to say afterwards:

“Thank you for hosting the Virtual Summit 2011.  The event was extremely useful to me.  I’ve been working with green roofs here in Florida since 1995 and feel I learned more in two days than in most years since the time I first started growing plants way back, on a tin roof.

Most importantly though, the enthusiasm and success of others was so very important.

Here in Florida we lag behind the rest of the nation and the world.  But that is changing.  I know green roofs here will evolve just as beautifully and successfully as elsewhere.

Just seeing the inspirational work of others gave me the boost I needed.  Thank you and Aramis and the staff and speakers.  The Greenroofs.com Virtual Summit 2011 showed the world the importance of your outreach and informational organization.” ~ Kevin Songer

Thanks, Kevin!  If you weren’t able to join us live, we hope you will still sign up and enjoy the 32 presentations at your leisure through October 28!

See you at a physical conference somewhere in the world soon, and remember,

Love the Earth, Plant a Roof!

~ Linda V.

Our Greenroofs & Walls of the World™ Virtual Summit 2011 is less than two weeks away!

Last week I told you about our seven fantastic panel sessions who you’ll be watching followed by a live Question and Answer session, including:  ”Biodiversity and Green Roofs,” Greenroofs & Walls for Educational & Social Equity in the Bronx,” “The Portland Ecoroof Program: A Cross-section of the Green Roof Movement in Portland, Oregon,” “Vertical Agriculture: A Global Movement Starts Locally, from Walls & Roofs to Table,” “Wind. Water. Heat. Grow. Greenroofs.,” “Greenroofs: Wind & Fire,” and “Green Roofs Without the Hype.”

In addition to our four awesome Keynote Speakers whom we’ve already profiled - Andrew Grant, Charlie Miller, Ed Snodgrass and Ralph Velasquez – and other luminaries previously highlighted, here are more brilliant speakers you will enjoy hearing:

Roland Appl, Germany:  The Technical Director of ZinCo and President of the International Green Roof Association (IGRA) will present “Combining Green Roofs with Photovoltaics.”

Jörg Breuning, USA and Germany:  The principal of Green Roof Technology (Previously Green Roof Service) and co-founder of Green Roof Safari will present “Green Roof Technology Sails Around the World.”

Ignacio Espoz, Chile:  The founder of LatinGreen, Director of the World Green Roof infrastructure Network (WGIN), and Director of the Chilean Association of Green Infrastructure will present “Green Infrastructure in Chile and Innovative Living Walls for Environmental Restoration in Mining of the Atacama Desert.”

Tanya Müller Garcia, Mexico:  The founder of AMENA – Asociación Mexicana para la Naturación de Azoteas – (National Mexican Greenroof Association), Vice-President of WGIN, and Director of Urban Reforestation and Bikeways for the City of Mexico will present “Development of Greenroofs and Walls in Mexico and Latin America.”

Richard Hayden, RLA, ASLA, CLARB, USA:  The landscape architect and Garden Roof Department Manager at American Hydrotech, Inc. will present “Sloped and Complex Green Roofs.”

Haven Kiers, LEED AP, GRP, USA:  The founding partner of GreenSwell Design and Planning, trainer with Green Roofs for Healthy Cities, and contributing editor on Greenroofs.com will co-present the “2011 Top 10 List of Hot Trends in Greenroof & Greenwall Design” with Linda Velazquez.

Terry McGlade, Canada:  The horticulturalist, landscape designer, and founder and President of Gardens in the Sky will present “Constructing Gardens in the Sky.”

Chris Wark, MSME, LEED AP, USA:  The engineer, Senior Energy Analyst for Viridian Energy & Environmental, and contributing editor on Greenroofs.com will present “E = MC2 of Green Roofs: Ranking Energy Benefits by Mission, Climate and Construction.”

Imagine a world of green:
What are we doing to create organic architecture?

Next week I’ll highlight the rest of our stellar cast of greenroof and greenwall professionals and enthusiasts!

See the GGW Virtual Summit Speakers page and Agenda to learn all about each presenter and their presentations or the panel sessions.

You’ve got to admit that you can’t beat the super low registration fee of $99 for September 27 and 28 plus the 30 days archived on demand through October 28 to hear from all of these excellent speakers…

… but we want everyone to qualify for the even lower Associate Rate of only $49 (just type in the name of the non-profit/organization/constituency that you belong when prompted) or the Students/Faculty/Government Professionals Rate of only $25 (state the school/university or government).

And, you’ll be automatically entered for the chance at winning our second Apple iPad2 drawing, announced on September 30, 2011.

Pre-register or learn more by visiting:  virtual.greenroofs.com.

We hope you join us for this very interactive virtual experience – think film festival meets 2-day webinar and online expo extravaganza!

Brought to you by Greenroofs.com, we’d like to thank to our Virtual Summit Sponsors TREMCO (Rare Earth) and American Hydrotech (Emerald) and our Exhibitors, Associates, and Media Partners – make sure to visit them at the Expo Pavilions.

See you online on September 27 & 28, 2011!

~ Linda V.

Last week I told you about our Keynote Speakers for the Greenroofs & Walls of the World™ Virtual Summit 2011 - Andrew Grant, Charlie Miller, Ed Snodgrass and Ralph Velasquez –  awesome thinkers, designers, trend setters, eco-luminaries all of them!  And among others, we have French botanist and modern green wall pioneer Patrick Blanc, whom I’m interviewing this afternoon in Chicago…

See the GGW Virtual Summit Speakers page and Agenda to learn all about each presenter and their presentations or the panel sessions.

Speaking of our panel sessions, we have seven very distinct, innovative, and important collaborations that you are sure to enjoy and learn from personal experiences of movers and shakers in their respective fields from international non-profit, private and university level to U.S state, city, and borough level to professional association, private enterprise, and corporate experiences.

Click on the photos or titles to learn more about each scheduled time slot on the Agenda and each individual - they all have live Question & Answer sessions afterwards, so don’t miss them to pick their brains on how they are succeeding in greening our roofs and walls:

“Biodiversity and Greenroofs” above left to right: Christine Thuring (Moderator), Nathalie Baumann, Dusty Gedge, and Gary Grant discuss original research and unique experiences, from field work upwards to bigger picture perspectives, as well as corresponding experiences with legislation on urban nature conservation.

Christine is moderating the panel on “Biodiversity and Green Roofs” where she also speaks about her research on plant community development and ecological processes on extensive green roofs with time.  Nathalie speaks about “Green Roofs / Natural Roofs = Biodiverse Habitats and Ecological Compensation in Urban Space: 15 Years of Experience in Switzerland.”  Dusty speaks about “Designing and Working for Biodiversity on Green Roofs for Over 10 Years.”  And Gary speaks about “My First Biodiverse Green Roof in 1992, Considerations for Planning and Design and Some Thoughts on the Future.”

“Greenroofs & Walls for Educational & Social Equity in the Bronx” above left to right: Robert Bieder (Moderator), Jon Beuttler, Jess Dannhauser, Bronx Borough President Ruben Diaz Jr., Javier Lopez, New York State Senator Gustavo Rivera, and Steve Ritz.  Fueled by a passionate and committed Bronx Borough President, Ruben Diaz Jr., it is common knowledge that the Bronx is leading NYC in embracing green technologies and the green economy. To wit, the policies and educational initiatives underway in and of the Bronx are making dramatic strides in the quality of life and opportunities for all residents with concentric benefits and ripples felt citywide, statewide and nationally.

This panel featuring: a State Senator, noted business leader, NYC project manager, health care manager, social service providers and a dedicated educator speaks to triple bottom line benefits, impacts and the uses of green roofs, green walls, and urban agriculture as highly replicable, critical components to creating and leveraging social equity and economic and educational opportunities in challenging times.

“The Portland Ecoroof Program: A Cross-section of the Green Roof Movement in Portland, Oregon” above left to right: Tom Liptan, Matt Burlin, Amy Chomowicz, Casey Cunningham, and Alice Meyers.  The Portland Ecoroof Program started in 1996 when a city employee constructed an experimental ecoroof on his garage.  From this small start, the program has grown and as of July 2011 there are over 420 green roofs of varying sizes, on all types of buildings, from multi-story apartment complexes and commercial buildings to humble sheds, kiosks, and garages.  These green roofs cover nearly 30 acres of Portland rooftops (extensive and intensive roofs).

The Portland Ecoroof Program consists of technical support, incentives, education, policies, and research.  The program is incentive-based rather than regulatory, and the city’s policies reflect this approach.  This presentation provides an overview of how these program elements work with the private sector and general public to sustain the green roof movement in Portland.

“Vertical Agriculture: A Global Movement Starts Locally, from Walls & Roofs to Table” above  left to right: George Irwin (Moderator), U.S. Congressman Tom Reed, and Tom Ferraro.  Urban agriculture is on the rise globally – up the walls and on rooftops.  Fresh, local crops benefit the entire community for many reasons.

U.S. Congressman Tom Reed from the 29th district of New York, Tom Ferraro, CEO of Foodlink – a national network of 200 food banks – and George Irwin, CEO of Green Living Technologies International (GLTi), provide interactive conversation and commentary concerning the impact of education, economics and opportunity around local food production with green walls and roofs.  Rochester-based GLTi started in New York City and has since grown nationally and internationally through education and collaborative hands-on projects with local youth, the underprivileged and disadvantaged in New York and Los Angeles and with business partnerships in Santiago, Dubai, and beyond to include their Food Factory and more.

“Wind. Water. Heat. Grow. Greenroofs.” above left to right: Dr. Bill Retzlaff, David Aponte, Kevin Songer, and Joe Webb.  Greenroofs are impacted by wind, water and heat on an unrelenting basis.  Through wind trials and real hurricane survival stories in Houston, TX, Jacksonville, FL, Edwardsville, IL, and Puerto Rico, we have met those challenges and will discuss various projects’ responses and successes to Hurricanes Ike and (any others?).  Drought, hot winds, and unseasonable 100° days can also quickly desiccate or kill greenroof plants.

Dr. Bill Retzlaff moderates discussing wind studies and plant trials for greenroofs at SIUE. Joe Webb talks about his project which endured 110 to 120 mph winds and 11” of rain in 24 hours and shares water mapping and Living Building Challenge Water requirements.  Kevin Songer talks about the Outdoor Turbine Hurricane Simulator at the University of Florida, water conservation through ‘nature-based irrigation design,’ and the importance of biodiversity.  David Aponte speaks to his experience of engineering and designing greenroofs with the correct growing media and plants in hurricane-prone, sub-tropical Puerto Rico.

“Greenroofs: Wind & Fire” Panel above  left to right: Kelly Luckett, Mike Ennis, and Jim Kirby.  No longer can the green roof be deleted from a project due to failure to comply with the fire code.  After three years in the making from members of Single Ply Roofing Industry in cooperation with Green Roofs for Healthy Cities (GRHC), we now have a green roof design guide for minimizing the risk of fire on green roofs.  The securing of a place in mainstream construction through the International Code Council (ICC) has resulted in a milestone for the North American green roof movement. Fire concerns are only half of the code story as the wind design guide is still progressing through the ANSI process – we must overcome both the wind and the fire obstacle.

Kelly Luckett, President of Green Roof Blocks, moderates and shares his experiences representing GRHC with the consensus based ANSI/SPRI VF-1 and RP-14 standards.  Jim Kirby, NRCA’s AED, Technical Communications, provides NRCA commentary about building codes, vegetative roofs and RP-14.  Mike Ennis, Technical Director for SPRI, speaks to SPRI’s leadership leadership in the development of fire and wind standards and experience in the building code arena.

And, because the panel sessions weren’t stirring enough, we’ve ended with the “Green Roofs Without the Hype” Panel above left to right: Patrick Carey, Dr. Robert Berghage, Charlie Miller, and Ed Snodgrass.  Here are four people with the knowledge to speak frankly about the current state of affairs in green roofing.  This panel focuses on the designation and evaluation of expertise, appropriate background and training, roadblocks to research and education, design origination and control, chain of custody issues, installation, and the residential market.

We hope you join us for this very interactive virtual experience – think film festival meets 2-day webinar and online expo extravaganza!

Pre-register or learn more by visiting:  virtual.greenroofs.com.  Don’t forget to pre-register by this Friday, September 9 for the discounted Early Bird rate of only $49 ($25 for students/faculty and government professionals).

Brought to you by Greenroofs.com, we’d like to thank to our Virtual Summit Sponsors TREMCO (Rare Earth) and American Hydrotech (Emerald) and our Exhibitors and Media Partners – make sure to visit them at the Expo Pavilions.

See you online on September 27 & 28, 2011!

~ Linda V.

The ever growing demand for sustainable design continues to grow across the world – especially with living architecture, and Greenroofs.com’s inaugural Greenroofs & Walls of the World™ Virtual Summit held online on September 27 and 28, 2011 is truly a groundbreaking event you can’t miss!

Join us as we inform, share, and create a global social media experience for learning and networking via the power of the Internet.   It’s a community destination that will allow you to connect with everyone in our growing community!

Over 50 speakers from around the world are joining us in the Virtual Summit including architects, ecologists, landscape architects, engineers, educators, industry CEOs, product manufacturers and suppliers, botanists, non-profit directors, government officials and representatives from the state of New York, cities of Portland, OR; Chicago, IL; and the Bronx.

We’ve just released our very impressive international speaker line-up for the Virtual Summit 2011 – you can now see the Speakers page and Agenda to learn all about each presenter and their presentations or panel sessions.

Our Keynote Speakers are thinkers, designers, trend setters, eco-luminaries:

“Imagine a world of green:
What are we doing to create organic architecture?”

• Andrew Grant, Landscape Architect, Principal, Grant Associates, presenting: “Gardens by the Bay, Singapore“
  Charlie Miller, P.E., Principal, Roofmeadow, presenting “A New Place“
  Ed Snodgrass, Farmer, Author, Co-owner, Emory Knoll Farms/Green Roof Plants, presenting “Right Plant, Right Place“
  Ralph Velasquez, Executive Director of Sustainability, Tremco, presenting “CSR, Corporate Social Responsibility – The Who, What, Where, When and How“

Here are just a few more of the illustrious speakers we have in store for you:

Rosemarie S. Andolino, USA: The Chicago Department of Aviation (CDA) Commissioner will present “CDA Leads the Way for Incorporating Green Roof Space in an Airport Environment.”

Dr. Patrick Blanc, France: The renown botanist and creator of Le Mur Végétal will present “The Vertical Garden – from Nature to Cities” with an exclusive interview by Linda Velazquez.

Dr. Nigel Dunnett, UK: The Director of the Green Roof Centre and University of Sheffield Professor will present “Sky Meadows: The Ethics and Aesthetics of Diverse Green Roof Plantings.”

Paul Kephart, USA: The President of Rana Creek and ecological designer will present “Large-Scale Applications of Living Architecture.”

Xianmin Wang, China: The Deputy Chief of the Vertical Greening Academic Group of China Green Building Council; Vice Chairman of the International Rooftop Landscaping Association will present “The Current Situation and Future of Green Roofs in China.”

We’re treating our Greenroofs & Walls of the World™ Virtual Summit 2011 as a production, and now you can see the trailer – it’s fast, fun, and informative and gives you a glimpse of presentations to come.  Watch just a few highlights from our stellar cast of greenroof and greenwall professionals below:

Don’t forget to pre-register by September 9 for the discounted Early Bird rate of only $49 ($25 for students/faculty and government professionals) for access on both September 27 and 28 and 30 days archived on demand through October 28!  Plus, you’ll be automatically entered for the chance to win the first of two Apple iPad2s that we’re giving away.

One random winner will be chosen from the Early Bird Pre-Registrations and one from attendees who have been the most active using the Social Collaboration Network, including all your online chatting and visiting our very important sponsor and exhibitor booths at the Expo Pavilions!

Pre-register or learn more by visiting:  virtual.greenroofs.com

Brought to you by Greenroofs.com, we’d like to thank to our Virtual Summit Sponsors TREMCO and American Hydrotech and our Exhibitors and Media Partners:

See our Press Release here.  Join us for the sharing, networking and fun event of the year!

~ Linda V.

Hopefully you’ve heard by now that on August 23 and 24 Greenroofs.com is hosting the first:

PEOPLE: Creative thinkers, innovators, and trailblazers sharing project-focused organic “vegitecture”

PROJECTS: International icons of sustainability:  early successes + current & visionary profiles of excellence in design

DESIGN: Proven standards of diverse green technologies + dynamic and cutting edge designs for greening the planet with building integrated greenery:  bioclimatic, biodiversity, biomimicry & chic sustainability

We are so excited so be venturing into the virtual arena!  This is the first virtual conference and expo experience specifically designed for the greenroof and greenwall industry … and really, who better than Greenroofs.com – the greenroof industry resource portal?  With all the domestic and international travelling that we do, we always have a blast seeing our friends and colleagues and listening to amazing people sharing stories and experiences about important and equally astounding projects.

So why not offer a similar experience that’s available to the whole world on a grand, yet affordable, scale?  You have to admit, the Internet is the great equalizer, and the 6Connex platform we selected is huge on the Social Collaboration Network (SCN) component, so you can participate live in many ways at the comfort of your computer/laptop/iPad.

Interact in real time by:

* Watching highlighted presentations and join in for live Q & A sessions;
* Visiting exhibitor booth reps in both the International Pavilion and the North American Pavilion using video/audio and/or text;
* Chatting with friends using the SCN – choose a private one on one chat or have up to four people on video, or join a public chat;
* Meeting new colleagues using the SCN – just introduce yourself and invite a new colleague to start a new chat!
* Swapping your Virtual Badge at any time to request additional information from a vendor!

We’ve lined up some awesome keynotes, at right, and favorite expert speakers doing individual presentations as well as several panel sessions – and look for all of Greenroofs.com’s Contributing Editors here, too!

Another cool aspect is that in addition to your admission on both August 23 and 24, you can continue coming back as often as you want for the next 30 days, when all the presentations, panel sessions, and Expo Pavilion booths will be available archived on demand!  You certainly can’t beat that for the very low prices below – make sure to get your discount:

Registration fee is $99 for the 2 live days plus 30 days of archived content, with the following discounts:

* $49 equals a 50% discount for Early Bird Registration (which ends on August 10, 2011) and for participating non-profit organizations, professional association members, and government entities;

* $25 for students/faculty and government professionals;

* Free to accredited media.  See details here.

We open up Pre-Registration tonight at midnight, July 20, 2011. Pre-Register by August 10, 2011 and receive the 50% off Early Bird Registration rate AND qualify to win an Apple iPad2!  Actually, we’re giving away two iPad2’s.

See the official Rules & Regulations here, but basically, we’ll choose one random winner from the Early Bird Registrations and one from attendees who have been the most active using the SCN, including visiting our very important sponsor and exhibitor booths at the Expo Pavilions!  Swipe your Virtual Badge at each exhibitor booth you visit to increase your chances.

Speaking of sponsors, we’re very happy to have TREMCO on board as our top dog, the Rare Earth Sponsor!

We’re just starting to encourage sponsor and exhibitor participation, and many opportunities exist at very affordable pricing.  If you’re interested – and if you’re a manufacturer, supplier, or provider of professional services within our industry you should be – just contact Aramis for a Sponsor/Exhibitor Prospectus at: virtual@greenroofs.com.  Setting up your booth is pretty easy, and we’ll handle everything.

Are you an industry related non-profit, professional association, or government entity promoting greenroofs & walls?  You can exhibit for free in the Expo’s “Associates Pavilion!”  Associates’ booths are not manned live, but are available on demand to inform visitors of everything these very important organizations do.  Find out what they are doing by downloading their videos, PDF’s, website info and more.

AND, as a participating Associate, you can offer your membership/readers/constituents 50% off the $99 Registration Fee, too.  Contact me for an Associates Prospectus at: Linda@greenroofs.com.

Are you a member of the media?  One representative per company can register for free, see all the presentations, visit all the Expo Pavilion booths, and join in the SCN activities in the Media Lounge.  This is specifically for the media to hang out and for exhibitors, speakers and attendees to visit, too.  You can post info about your company, interview/chat with people, and blog away.  Just let me know if you’re interested.

Stay up to date with our social media sites where you can help us get the word out:

Follow us on our Twitter page and we encourage you to tweet to your followers using our event hashtag, #virtualsummit2011.

Visit our LinkedIn Event page and share the event info with your connections and networks.

Like our Facebook page and help us promote it to your fans.

Subscribe to our YouTube GreenroofsTV Channel.

And, feel free to visit our Downloads page with Event Banner Ads for you to post and share, too.

I’ll be blogging a lot in the next few weeks telling you more about our fantastic speakers and the various features of the Virtual Summit, and how you can specifically make the most of your virtual experience here with what to expect, tips, and best practices.  Visit the Greenroofs & Walls of the World™ Virtual Summit 2011 website here.

The virtual platform will never replace the meet and greet or the wonderful tours aspect of physical conferences, but it’s a great, inexpensive, and fun way to connect and interact with far-flung associates from around the world!  And come on, people, video chatting is becoming the way of the world!

See you on August 23rd!

~ Linda V.

Where can you find urban rooftop sophistication that meets a native Tennessee landscape on a rehabilitated condo building?  Greenroofs.com’s Greenroof Project of the Week is the Westview Condos in Nashville, Tennessee - a wonderful example of urban renewal by incorporating beautiful and much needed nature on an exclusive, 10-unit residential building in the heart of a bustling city.  Originally a corporate office building, the renovated property was converted to high-end, mid-rise condos in 2005.

The first residential greenroof in Nashville, the 8-story structure was redeveloped to provide exclusive and luxurious loft condominiums with spectacular views of downtown.  A lobby and commercial space occupy the first floor with indoor parking on the second level, leaving six floors for residences, topped off with a lush vegetated roof used by residents as recreational space.

The eco-friendly project won the 2006 residential award for greenroof design from the USGBC Tennessee chapter.

Developer Ron McClaron of McClaron and Associates chose to replace the previous roof with a greenroof because he considered the Westview a prime location for launching an environmental demonstration project.  I met Ron in August, 2003 when he came to visit my first built greenroof project in downtown Atlanta, the 3TEN HauStudio.  He was starting research into the possibility of renovating this former Southern Bell building into condos and wanted to pick my brain about costs, plants, etc.

The Nashville roof was in poor condition and as he looked at options, he desired considering greening the roof to take advantage of the environmental advantages and as a means of possibly enhancing the building’s value and marketability.  He knew that weight wasn’t a particular consideration in this application since the basic structural support was pre-stressed concrete - the building was designed with the idea that Southern Bell might have desired to add additional floors at some point.

Yet, the process wasn’t as easy as might have been expected, given all the environmental and economic benefits of living roofs:

“…city officials had to be convinced this project’s benefits would outweigh difficult logistics associated with downtown construction and transportation of greenroof building material, and potential fire safety hazards.” ~ Southeast Watershed Forum Case Study

The Tennessee Valley Authority (TVA) contributed funds in the form of grants in order to use this as a demonstration project of their commitment to sustainability.  You must agree that Ron’s original vision for a more sustainable redevelopment was successful – the condos range from 2,300 to 5,00 sf and all ten units were sold quickly.  In fact, many homeowners had identified the greenroof as their top reason for buying in The Westview.

The private roof top garden provides a 360 degree vista of Nashville including the State Capitol, and homeowners entertain their guests in four separate sitting areas, including a gazebo, while watching butterflies and listening to birds.  They even have a gas grill and wine chiller for comfortable dining al fresco, surrounded by trees, shrubs, grasses, and blooming perennials!

As you may know, Ralph Velasquez is our Sustainable Roofing Editor, but in 2005 he was the Greenroof Consultant for the Westview Condos project as president of his previous company, Integrated Building Technologies (currently he is now Director, Sustainable Technologies Group with Tremco Inc.).  FAMOS GmbH greenroofing membranes and two-ply modified bitumen built up system were used, supplied through Building Logics (see more details in the project profile).
 

The RD Herbert Roofing Company installed the roof system and provided metal edgings and other custom metal products.  And the case study on their website adds that “wall flashings were covered with a soy-based reflective coating for aesthetic and environmental reasons.”  Another ecological feature is the pavers, which are made of recycled tires.  Landscape architectural services were provided by Lose & Associates.
 

Landscaped with all native southeastern U.S. plants from GroWild, the peaceful retreat includes American Smoketree, Serviceberry, Blueberry, Prairie Dropseed, Little Bluestem and the federally endangered Tennessee Coneflower.  Owned by the husband and wife team of Mike Berkley and Terri Barnes, GroWild is a Tennessee plant nursery specializing in native North American plants.  GroWild has over 850 species and cultivars of native perennials, wildflowers, trees, shrubs, vines, and grasses.

The growing media from Mr. Natural contains Permatill, an expanded slate, and other rooftop mixtures, provided by Ernie Higgins of ItSaul Natural, with a depth that ranges from 6” to 30” .   The lightweight “Roof Planting Soil” for intensive greenroofs provides the native plantings all they need for sustained health and growth.

Metro Nashville now has many greenroofs in place, with more planned or on the boards.  I haven’t been to Nashville in many years, and would love to see this gorgeous vegetated roof, along with several others here, the next time I’m in the area.  You’ll be happy to know that this roof is available for occasional viewing, by appointment only.  To schedule a tour of the Westview Condos greenroof, please contact Mike Berkley at GroWild, Inc. at: 615.799.1910 or growildtb@aol.com.

 ~ Linda V.