Watch the “Profiles of Women Business Leaders Greening the Way” with Barbara Deutsch, Lexie Hain and Marguerite Wells, Vanessa Keitges, and Joy Schmidt” from Our Virtual Summit 2013

December 10, 2014 at 4:57 pm

In anticipation of Greenroofs.com’s spectacular 2015 Virtual Summit on April 6 through May 31 – and in order to familiarize you with the event – we are now making the Greenroofs & Walls of the World™ Virtual Summit 2013 videos publicly available on our GreenroofsTV channel on YouTube to all free of charge.

Today we have the pleasure to air the Collaborative Video “Profiles of Women Business Leaders Greening the Way” with Barbara Deutsch, Lexie Hain and Marguerite Wells, Vanessa Keitges, and Joy Schmidt.  When I was creating the Agenda for our Greenroofs & Walls of the World™ Virtual Summit 2013 I wanted a specific venue to highlight females in our industry and although we have many awesome examples, I believe I chose four great champions to learn from and be inspired by – each in a very different way:

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Hear about the trials, tribulations and personal stories of not only running a woman-led company/organization, but highly succeeding at it from: Barbara Deutsch, FASLA, Executive Director of the Landscape Architecture Foundation; Lexie Hain and Marguerite Wells, Co-Owners of Motherplants Nursery; Vanessa Keitges, President & CEO of Columbia Green Technologies; and Joy Schmidt, CEO of Vitaroofs International.

Here’s more:

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Washington, D.C, USA. Barbara Deutsch, FASLA, Executive Director of the Landscape Architecture Foundation presents “Showing Value: Creating Change.” The mission of the Landscape Architecture Foundation (LAF) is to support the preservation, improvement and enhancement of the environment. Barbara has a diverse background in both the not-for-profit and private sector. Before changing careers to become a landscape architect, she was a marketing professional for IBM for ten years, earning two of its most prestigious awards, the Golden Circle, which recognizes the top 5% of marketing representatives in the country. Barbara has since used these valuable business skills to become a leader in the sustainable design movement.

Ithaca, NY, USA. Lexie Hain and Marguerite Wells, Co-Owners of Motherplants Nursery present: “Farmer Girls: The Story of Motherplants.” The evolution of Motherplants as a business has closely tracked the evolution of the US green roof industry as a whole, with changing patterns of plants, products, and market conditions affecting how the business works and what we grow. Some of what we’ve learned is specific to green roofs and walls, some of it inherent to running any business; who’s good to work with, what trends are worth tracking, and sorting good information from bad. We’ll share our philosophy, business trends we’ve seen, and some notable projects along the way.

Portland, OR, USA. Vanessa Keitges, President & CEO of Columbia Green Technologies presents: “Vanessa Keitges: Leading to Make a Difference from the President & CEO of Columbia Green Technologies.” Vanessa has a dynamic 9-year global career reflecting optimal performance in the public and private sector in the area of business development, marketing and sales. She purchased Columbia Green Technologies along with local investors in 2009 and the company is currently experiencing significant growth under her leadership.

Mississauga, Canada. Joy Schmidt, CEO of Vitaroofs International presents: “Aim High, Get Your Hands Dirty and Persevere with Purpose – A Paradigm in Sustainability Entrepreneurship, from Green Roof Pioneer Joy Schmidt” Despite the mounting evidence for change, green leaders continue to face resistance in the marketplace. So, what’s it going to take to win the race to sustainability? As a pioneer of green roofs, Joy Schmidt shares how she overcame not just skepticism but total disinterest to partnering in the development of some of the most celebrated green roof projects in North America today. It’s a wild ride. You’ll shake your head, smile and even laugh. But the reason she shares her story is to inspire today’s green leaders, architects, builders, corporations, government and home owners, with a formula to fortify their passionate pursuit for tangible results.” ~ VS2013

Watch the “Profiles of Women Business Leaders Greening the Way” with Barbara Deutsch, Lexie Hain and Marguerite Wells, Vanessa Keitges, and Joy Schmidt below or see it specifically on its own channel, the Greenroofs & Walls of the World™ Virtual Summit 2013:

Our second foray in the world of virtual conferences, the Greenroofs & Walls of the World™ Virtual Summit 2013: Connecting the Planet + Living Architecture, was very successful at bringing together people from around the world to learn, discuss, and network in our field of living architecture.  This time partnering with the World Green Infrastructure Network (WGIN), between Greenroofs.com and WGIN we produced 36 videos involving 59 esteemed international speakers, specifically: 22 Individual Presenters, including 5 Keynotes; 5 Panel Sessions; and 9 Collaborative Presentations.

Watch these other VS2013 videos released so far:

Green Walls and Maintenance – Needs, Opportunities and Best Practices Panel Session Video with Melissa Daniels, Christopher Lyon, Steven Peck, and James Sable.

Reflections of a Green Roof Campaigner and Visions of the Future Keynote Video by Dusty Gedge.

Urban Green in Australia Video by Matt Dillon.

2012 Top 10 List of Hot Trends in Greenroof & Greenwall Design + Look into 2013 Collaborative Video with Linda S. Velazquez and Haven Kiers.

We hope you will join us in watching all of these as we present them!

Happy watching,

~ Linda V.

Also see these videos below in various languages on our exclusive Greenroofs & Walls of the World™ Virtual Summit 2013 greenroofs.tv playlist:

Virtual Summit 2013 Highlights Video

Virtual Summit 2013 Trailer

VS2013 Linda Velazquez Promo

VS2013 Steven Peck Promo

VS2013 Julian Briz Promo – Spanish

VS2013 Matt Dillon Promo

VS2013 Manfred Koehler Promo – German

VS2013 Francois Lassalle Promo – French

VS2013 Eun-Heui Lee Promo – Korean

VS2013 Dorthe Romo Promo

VS2013 Wang Xianmin Promo – Mandarin Chinese

VS2013 Tanya Mueller Promo – Spanish

 

Vanessa Keitges, CEO Columbia Green Technologies, Named to President Obama’s Export Council!

September 20, 2013 at 1:02 pm

Wow, congratulations, Vanessa!  What a coup!

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As you can imagine, Columbia Green Technologies, Inc., provider of greenroof systems, is honored by the appointment of Vanessa Keitges to the President’s Export Council, a committee of government and private-sector leaders who advise him on trade and export related issues.

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“I am honored and excited to represent the green building industry among these strong business leaders. As CEO of a small business headquartered on the west coast, I believe I bring a unique perspective on the challenges and opportunities for exportation of products made in the USA.” ~ Vanessa Keitges, President and CEO of Columbia Green

On Wednesday, September 18, President Obama announced his appointment of the seven new members, including Vanessa, bringing the total up to 26.

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Five years after the start of the financial crisis, President Obama believes the U.S.’s economic recovery is well underway although there is more work to do:

“Now, we can still do more when it comes to exports, and thanks in part to new trade deals that I’ve signed as well as obviously really great products and services that you’ve all designed, America now exports more to the rest of the world than ever before.  We’re on track to export even more this year.  Last year, $1 billion in exports supported nearly 50,000 jobs — or 5,000 jobs in the United States.” ~ President Barack Obama on September 19, 2013

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President Barack Obama delivers remarks at a meeting with the President’s Export Council, in Room 350 of the Eisenhower Executive Office Building of the White House, Sept. 19, 2013. Seated with the President, from left are: Commerce Secretary Penny Pritzker; Council Vice-Chair Ursula Burns, Chairwoman and CEO of Xerox; and and Council Chair Jim McNerney, Jr., President and CEO, The Boeing Company (Official White House Photo by Pete Souza)

“This council provides the President with advice on how to increase trade and grow U.S. exports, and I have no doubt that the new members and their expertise will bolster our efforts to help American business, increase exports and boost our competitiveness abroad.” ~ Secretary of Commerce, Penny Pritzker

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Vanessa has a dynamic 10-year global career reflecting optimal performance in the public and private sector in the area of business development, marketing and sales.  She purchased Columbia Green Technologies along with local investors in 2009 and the company is currently experiencing significant growth under her leadership.  From 2005 to 2007, she was Sales Director at Site9 in Portland, Oregon.  Vanessa held various positions at VoteHere Ltd., including European Business Development Manager.  She currently serves on the Oregon Zoo Wildlife Board.  Vanessa received a B.A. in Philosophy from Oregon State University.

It’s no wonder President Obama has selected her to be on his Export Council – the first representative from the State of Oregon to be named!

 “Oregon is a trade dependent state where innovative companies grow and thrive, and I am proud to have Vanessa representing Oregon on the President’s Export Council. Columbia Green is a terrific example of how great, home grown ideas can turn into fast growing companies that export innovative products and services all over the world.” ~ Oregon Governor John Kitzhaber

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We, along with all of us in our greenroof and greenwall community, are extremely proud to have someone as knowledgeable and capable as Vanessa Keitges representing our industry.

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We’ve always know Vanessa was a shooting star – in fact, we asked her to participate in our “Profiles of Women Business Leaders Greening the Way” in this year’s Greenroofs & Walls of the World™ Virtual Summit 2013: Connecting the Planet + Living Architecture, held online live from February 12 through March 13, 2013.  Along with four other mavericks, she shared her successes and challenges along with tips for those of us just starting out – look for this video along with all the others to be shown in late 2014.

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“It is official – the World’s largest companies, Obama and almost every department head knows about GREEN ROOFING!!!!  Go Green Roofs!” ~ Vanessa Keitges, personal communications, September 20, 2013.

We are confident Vanessa will represent her company, her state, and our industry to the very best of her abilities.  What a great opportunity to promote living architecture – the honor couldn’t have been offered to a better person!

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Happy greening,

~ Linda V.

Connect with the $7.7 billion 2017 global market now at the Greenroofs & Walls of the World Virtual Summit 2013!

February 12, 2013 at 1:15 am

Today is the start of our Virtual Summit 2013 – don’t miss our exciting Opening Keynote Address “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” by Dr. Aditya Ranade, Senior Analyst on the Lux Research Intelligence team leading the Sustainable Building Materials Intelligence service.

What does this have to do with living architecture?   Plenty!   Aditya is the lead author of the recent and much extolled Lux Research report on the potential of our burgeoning greenroof and wall market.   Armed with an Engineering degree, MBA, and PhD in Macromolecular Science, Aditya has enjoyed a long and varied career in science-driven innovation and emerging technologies.

Aditya Ranade Keynote

Lux Research states that greenroofs will account for $7 billion of the market, presenting a $2 billion opportunity to suppliers of polymeric materials such as geosynthetic fabrics and waterproof membranes. Greenwalls will swell to a $680 million market, using $200 million worth of materials such as self-supporting polyurethane foam growth media.

The full contents are only available to clients of the Sustainable Building Materials Intelligence service…But want to learn more?   Don’t miss Aditya’s in-depth, exclusive research Keynote this morning, Tuesday, February 12 @ 10:00 am EST (15:00 GMT), followed by his live 15-minute Q & A Session.

New this year are the Expo Wednesdays – Feb. 13, 20, 27 & Mar. 6 – four full days of live action at The Expo Pavilion where you’ll see leading companies and learn about their products and services, and The Associates Pavilion, where you’ll learn about different world organizations.   Visit them all 30 days and leave them a message if it’s not a Wednesday!

Expo Pavilions at the VS2013

The entire Agenda for this week, with live Q & A’s to follow each:

Opening Day, Tuesday, February 12, 2013:

Opening Remarks from Linda Velazquez and Prof. Dr. Manfred Köhler

Opening Keynote Address by Aditya Ranade, PhD, MBA:Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?

Panel Session Green Wall Maintenance – Needs, Opportunities and Best Practices with Melissa Daniels, Christopher Lyon, Steven Peck (Moderator), and James Sable

 

Opening Expo Wednesday, February 13:

Mary Ann Uhlmann

Keynote Address by Mary Ann Uhlmann, GRP:Green Infrastructure Design and the Biophilic Effect

Visit the Expo Pavilions live and see our wonderful exhibitors!

 

Thursday, February 14:

The Greenroofs.com 2012 Top 10 List of Hot Trends in Greenroof & Greenwall Design + a Look into 2013 by Linda Velazquez and Haven Kiers



Friday, February 15:

Award Winning Designers Sharing Projects & Lessons Learned” with Michael Franco, Brendan Shea, Emily Shelton, and Keith Tufts

Profiles of Women Business Leaders Greening the Way with  Barbara Deutsch,  Lexie Hain  and  Marguerite Wells;  Vanessa Keitges; and  Joy Schmidt

Panel Session  “Environmental Healing through Phytoremediation – Chapter One  with  Patrick Carey  (Moderator),  Dr. Alan Darlington,  Dr. Paul Mankiewicz, and  Dr. Clayton Rugh

 

See the Agenda and Speakers pages for the complete list.

~ Connect with Social Media Open 24 Hours all 30 Days!


Registration for the entire 30 days:

Regular Price $99

Discounts:

WGIN Members (including Green Roofs for Healthy CitiesGet GRP credits!) & Greenroofs.com Advertisers $39

Associates $59

Students/Staff/Faculty & Government $29

See our Registration Page for the Discount Codes and Register Here.

Registration is open through the entire 30 days.   Once a video has played it becomes available On Demand, but Q & A Sessions are live and you can only participate on the scheduled day and time.   Transcripts will be available On Demand, too.

We here at Greenroofs.com will be online throughout the 30 days of the Virtual Summit and hope to see you via video, audio or text chatting.     Come visit our booth – where we’ll be offering a Special Advertising Discount to participants – or just connect with us in the Networking Lounge.

Once again, thank you to our Rare Earth Sponsor, Tremco, and to our growing list of exhibitors – by the way, it’s not to late to exhibit and join in the networking!

See you online!

~ Linda Velazquez

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