Green Walls Extend a Green Welcome to Restaurant’s Guests by Amber Ponce and David Aquilina

July 10, 2017 at 1:59 am

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

LiveWall® Green Walls at Brome Burgers & Shakes in Dearborn, Michigan Express the Brome Brand, Bringing its Commitment to Sustainability to Life

Photos Courtesy of LiveWall® and Brome Burgers & Shakes

Attached to an existing wall or freestanding, erected indoors or outdoors, green walls transform unadorned walls into vertical gardens. Restaurants, hotels and resorts are finding that green walls can boost their brands and help build business.

“Indoor green walls make interior spaces more appealing and relaxing and improve indoor air quality,” said Dave MacKenzie, president of Hortech, Inc. (Spring Lake, Michigan) and LiveWall, its eco-friendly green wall subsidiary.

“As an element of design, they can serve as living representations of a commitment to sustainability.”

A special location

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Brome Burgers & Shakes opened in 2015. Brome’s is winning a loyal following for their ethically sourced, creatively prepared, simply delicious, and reasonably priced food.

“We are all about sustainability, green living, wholesome food, and self-awareness about the environmental impact of our choices,” said Sam Abbas, founder, Brome Burgers & Shakes.

“We want everyone who visits our restaurant to experience the core values of our brand in every aspect of our operations.”

Brome’s commitment is evident in the restaurant’s location. Abbas chose to refurbish a corner building that was constructed as a retail store.

“Every decision we made about the project reflects our responsibility to the environment,” he said.

“We hope to inspire our customers, suppliers, contractors and competitors to appreciate the values that inspire us and express them in the ways they live, do business, cultivate food, and enjoy it.”

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

An adaptive re-use design developed by the Hallarsan Group (Detroit, Michigan) renovated the long vacant 3,700-square-foot space and created a modern, open, light-filled restaurant.

The sustainable design preserved the cedar trusses of the original 15-foot-high ceilings.

During construction, the original concrete floors were revealed and refurbished. The tables were custom fabricated out of reclaimed wood from dilapidated structures in Detroit, and much of the furniture was sourced locally.

The idea of using green walls as a focal point of the interior was developed during a design brainstorming session.

The green walls stand out

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Completed in June 2015, the Brome Burgers & Shakes green wall installation is one of the most prominent design elements in the restaurant.

The green wall took a large, blank wall area that would have otherwise just been painted or wallpapered and brought it to life.

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Plant Palette

The installation totals 309 square feet, divided in two sections each 16 feet long by 9 feet 10 inches high. A mix of six different tropical plants, selected because they thrive indoors, grow on the wall.

The plant palette features Pothos, Epimedium, and Tradescantia Red.

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

In addition to the featured green walls, the interior includes a front window planter. Its greenery is reflected in the glass top of the adjoining counter, which has eight seats.

System selection, installation

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Before all of the different plants were installed.

Bell’s Landscape Services, Inc. (Wixom, Michigan), which has provided commercial and residential landscape construction and maintenance in Southeast Michigan for more than 38 years, recommended, sold, installed, and maintains the LiveWall green walls.

They won a Gold Award for Creative Landscape – Green Initiatives from the Michigan Green Industry Association for the project.

“We got into green wall installation and maintenance as a way to grow our business,” said Marcy Bell, president, Bell’s Landscape Services, Inc.

“I did our research on the market for living architecture and on various green wall systems. We decided to go with LiveWall. It is the most complete system, the best engineered and the most hospitable to plants.”

Bell’s introduced LiveWall to Abbas. He then did his own due diligence on alternative systems.

He agreed that LiveWall’s design and ease of maintenance made it a good choice.

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Mike Bell, chief executive officer, Bell’s Landscape Services, commented that the system is well designed and assembles part by part in a logical fashion following the installation process explained in the installation guide and schematics.

The first step is installation of the vertical strips that mount to the building wall and to which the other components are attached. The vertical strips also establish the necessary air space between the wall and the system.

Next, horizontal aluminum rails with conduits for the tubes bringing water to the integrated irrigation system, are mounted to the vertical strips.

For indoor installations, LiveWall uses drip stake assemblies, which inject water into the growing medium. Molded plastic modular planter boxes fit into place on the rails.

Finally, separate liner inserts which have been pre-planted slide into the planter boxes.

“Maintenance is straight forward,” said Mike Bell.

“Every six weeks, we clean out any die-back, trim the plants (especially the ones in the lower rows of the modular planters), check soil moisture, and inspect and adjust irrigation.”

Results and reactions

“The green walls propel our brand forward,” said Abbas.

“They create an atmosphere in which it becomes more than serving and enjoying great burgers and shakes but also about making a positive impact on everyone’s lives.”

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

People in Michigan appreciate green spaces that bring nature to them. When people step into Brome Burgers & Shakes they receive a “green” welcome even on cold, grey days.

“We see the positive response every day,” said Abbas.

“Customers at tables beneath the green walls taking selfies, posting photos on Facebook, Snapchatting with friends as they enjoy their food.

The green walls are a focal point.”

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Abbas has plans to expand, growing Brome Burgers & Shakes to ten locations in Michigan and then on to Chicago.

“We plan to integrate green wall systems into all our future locations.”

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina


~ Amber Poncé and David Aquilina

Publisher’s Note: The Brome Burgers & Shakes Green Walls are featured as Greenroofs.com’s Project of the Week for July 10, 2017.  See its Project Profile in The International Greenroof & Greenwall Projects Database.

Amber Poncé

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Amber Poncé is the Business Development Manager for LiveRoof Global, LLC. Since 2006, Amber Ponce has helped to expand the LiveRoof Global network of professional horticulturists and growers to an industry leading supplier of green roof systems. In her role as business development manager, she has trained dozens of professionals in technical aspects of green roofing. She has actively participated in the development of industry testing standards and building codes, and currently sits on the policy and growing media committees of Green Roofs for Healthy Cities. She is an accredited Green Roof Professional with seven years hands on experience in green roofing – including experience with growing media formulation, plant selection and production, shipping logistics, installation and maintenance. Amber has helped participate in the development of standards related to green roofing and worked with a team of engineers to coordinate the first ever full-scale wind uplift test on green roofs.

Designed with a healthy regard for plants, LiveWall® is the patented living wall system that achieves simplicity and sustainability in harmony with nature. LiveWall is the result of four years of R&D by the professionals who created LiveRoof®, the superior green roof system. LiveWall green wall solutions are engineered with horticultural and structural features specific for indoor and outdoor environments. LiveWall supports plants as nature intended — roots growing down, stems and leaves growing up. With unsurpassed versatility to grow a diversity of plant types, LiveWall transforms ordinary walls into inspiring, thriving vertical landscapes that are simple to install and easy to maintain.

Contact Amber Poncé:
616.935.1964
AmberP@LiveRoof.com

David Aquilina

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

David Aquilina, Strategic Storyteller (www.linkedin.com/in/davidaquilina), is a corporate communications consultant and freelance writer.  David makes his home up on the edge of the northern prairie in Minneapolis, Minnesota.

Contact David Aquilina:
612.716.5628;
davida@strategicstoryteller.com
StrategicStoryteller.com

Greenroofs.com Project of the Week July 10, 2017: Brome Burgers & Shakes Green Walls

July 10, 2017 at 1:46 am

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

Greenroofs.com Project of the Week: 7/10/17

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Brome Burgers & Shakes Green Walls
Dearborn, MI, USA
309 sq. ft. Greenwalls

Project of the Week Mini Description & Details

Two living walls of cascading, soft tropical plants, floor-to-ceiling windows and clean, white subway tile set the stage for Brome Burgers & Shakes. The fresh-causal restaurant, open since fall 2015, offers ethically-sourced, 100 percent organic, grass-fed beef burgers and other creative non-GMO-certified American cuisine. Set in downtown Dearborn, Michigan on bustling Michigan Avenue among shops, bars and eateries, Brome pledges sustainable business practices that increase efficiency and reduce waste.

An adaptive re-use design developed by Hallarsan Group, cedar trusses were preserved from the original 15-foot-high ceilings and shelves are made from wood that was pulled from the Dearborn railroads when the Dearborn Amtrak Station was being renovated. The two interior LiveWall® green walls bring a sense of the outdoors indoors. Founder Sam Abbas says, “The green walls took a plain surface and brought it to life. They make the restaurant more inviting while expressing our commitment to sustainability.”

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

The Brome Burgers & Shakes green wall installation has two sections, each 16 feet long and 9 feet 10 inches high. In total, there are 168 16-inch sage-colored LiveWall modular planters with integrated irrigation and a mix of six tropical plants including Pothos, ‘Devil’s Ivy’, ‘Bishop’s Hat’ and Red Wandering Jew. Bell’s Landscape Services recommended, sold, installed, and maintains the LiveWalls. The living walls of cooling green and reddish plants are front and center within the airy, publicly accessible dining room and are highly visible throughout the restaurant.

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green WallsGreenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

Brome Burgers & Shakes is growing to ten locations in Michigan and may expand into Chicago. According to Abbas, all locations will feature green walls. He also feels the green walls propel their brand forward, creating an atmosphere in which it becomes more than serving and enjoying great burgers and shakes but also about making a positive impact on everyone’s lives.

Publisher’s Note: Read the July 10, 2017 Guest Feature Green Walls Extend a Green Welcome to Restaurant’s Guests by Amber Ponce and David Aquilina.

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

Year: 2015
Owner: Sam Abbas
Location: Dearborn, MI, USA
Building Type: Commercial
Type: Living Wall
System: Single Source Provider
Size: 309 sq.ft.
Slope: 100%
Access: Accessible, Open to Public

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

Designers/Manufacturers of Record:

Restaurant Adaptive Re-use Design: Hallarsan Group
Modular Greenwall System: LiveWall Indoor
Greenwall Installation & Maintenance: Bell’s Landscape Services, Inc.

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

More Info

View the Brome Burgers & Shakes Green Walls PROJECT PROFILE to see ALL of the Photos and Additional Information about this particular project in The International Greenroof & Greenwall Projects Database.

Project of the Week Video Feature

Watch the Brome Burgers & Shakes Green Walls Project of the Week Video below or see it on our GreenroofsTV channel on YouTube:

Greenroofs.com Project of the Week 7/10/17 video photos courtesy of LiveWall, Brome Burgers & Shakes website and Facebook page, and Hallarsan Group.

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Love the Earth, Plant a Roof (or Wall)!

By Linda S. Velazquez, ASLA, LEED AP, GRP
Greenroofs.com Publisher & Greenroofs & Walls of the World™ Virtual Summit Host

Register now and join us online for our 2017 Virtual Summit through December, 2017.  Round #2 coming soon!

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

Project of the Week for August 22, 2016: The B.O.B. Sky Patio

August 22, 2016 at 11:54 am

Project of the Week The B.O.B. Sky Patio

Greenroofs.com Project of the Week: 8/22/16

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The B.O.B. Sky Patio
Grand Rapids, MI, USA
608 sf. Greenwall

Project of the Week Description & Details

Located in the heart of downtown Grand Rapids, the Sky Patio at The B.O.B. – an acronym for Big Old Building – is a landmark destination for dining and entertainment and a prime location in western Michigan to get outside and enjoy the outdoors. The 70,000-square-foot, four-story, red brick building was constructed in 1903 as Judson’s Grocery warehouse and stood vacant for decades before The Gilmore Collection saved it from demolition and began its multi-venue transformation which opened in 1997. Accessed through Bobarino’s, the second floor restaurant, The B.O.B. Sky Patio features a double-sided green wall that surrounds guests with greenery and provides fresh produce for the kitchen.

Project of the Week The B.O.B. Sky Patio

Installed in August 2015 using the LiveWall system, the double-sided green wall totals 608 square feet. The three exterior sections are attached to the outside of the fencing that surrounds the patio. Facing out to the street, these sections frame the Sky Patio on three sides with annuals and perennials including coleus, impatiens, bigroot geranium, and vinca vine. There are five interior sections: three on the inside of the perimeter fence, and two on the back wall of the building. In addition to flowers, the interior sections include vegetables and herbs used in all of their everyday dishes such as parsley, chives, and varieties of kale, Swiss chard, and rainbow carrots. The B.O.B.’s mixology team also incorporates fresh basil, mint, lemongrass, and thyme into special summer cocktails. In addition, the green walls provide opportunities to work with outreach organizations, local schools, food co-ops, and neighborhood associations. Contributing to the beautification of downtown plus dampening traffic sounds, the living walls green up the exterior and interior of The B.O.B. Sky Patio, making it more inviting from the street below and enhancing the dining experience of the guests.

Project of the Week The B.O.B. Sky Patio

Project of the Week The B.O.B. Sky Patio

Year: 2015
Owner: Gilmore Collection Restaurants
Location: Grand Rapids, MI, USA
Building Type: Commercial
Type: Living Wall
System: Single Source Provider
Size: 608 sq.ft.
Slope: 100%
Access: Accessible, Open to Public

Project of the Week The B.O.B. Sky Patio

Designers/Manufacturers of Record:

Director of Sustainability: Alice Jasper, The Gilmore Collection
Greenwall System: LiveWall®
Gardener: Barbie Smith, The Gilmore Collection
Greenwall Maintenance: The Gilmore Collection
Bobarino’s Chef: Mick Rickerd

Project of the Week The B.O.B. Sky Patio

View the PROJECT PROFILE to see ALL of the Photos and Additional Information about this particular project in The International Greenroof & Greenwall Projects Database.

Project of the Week The B.O.B. Sky Patio

Project of the Week Video Feature

Watch The B.O.B. Sky Patio Project of the Week Video below or see it on our GreenroofsTV channel on YouTube:

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Love the Earth, Plant a Roof (or Wall)!

By Linda S. Velazquez, ASLA, LEED AP, GRP
Greenroofs.com Publisher

Project of the Week for May 23, 2016: Spectrum Health Medical Group Heart and Vascular Center Two-Sided Green Wall

May 23, 2016 at 3:27 pm

Project of the Week Spectrum Health Two-Sided Green Wall

Greenroofs.com Project of the Week: 5/23/16

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Spectrum Health Medical Group Heart and Vascular Center Two-Sided Green Wall
Grand Rapids, MI, USA
200 sf. Greenwall

Project of the Week Description & Details

Based in West Michigan, Spectrum Health is a not-for-profit health system offering a full continuum of care through the Spectrum Health Hospital Group. And Spectrum Health’s heart and vascular care experts deliver world-class care. In June 2015, Spectrum Health installed a 200-square-foot green wall outside an entrance to the Spectrum Health Medical Group Heart and Vascular Center. Measuring 5’4” high by 20’ wide on each side, the freestanding living wall is a unique two-sided installation, proposed by Dave MacKenzie of LiveWall.

Project of the Week Spectrum Health Two-Sided Green Wall

The east-facing side is the Heart Planted Wall, visible as patients and staff come up to the building entrance. It’s landscaped with a distinctive design of three heart shapes expressed in a dark red color with Coral Bells plus other perennials and sedums. The west side facing toward the building is the Vertical Edibles Garden planted with a variety of vegetables and herbs, promoting healthy eating for healthy hearts. Vegetables grown here include tomatoes, green peppers, Swiss chard, kale, leeks and herbs such as oregano, basil, rosemary, and mint. Spectrum Health Medical Group Nurse Kathleen Nickerson envisioned the heart design as an art piece to promote healthy living, symbolizing the process patients are engaged in to restore or improve their cardiovascular health. She says, “The two sides are the two sides of heart health.” In total 150 plants with about a dozen different types were planted in the LiveWall Outdoor System with Automatic Irrigation. During work breaks, staff enjoy looking at the green wall and gather at picnic tables and benches placed on the lawn nearby. They also benefit from harvesting herbs and vegetables to take home. Overall, the green wall is a sustainability statement with a clear line of sight from the parking lot and sidewalk leading up to the building. The prominent two-sided green wall not only welcomes patients and staff as they enter the Spectrum Health Medical Group Heart and Vascular Center, but the thriving living wall also inspires heart health with its unique, thoughtful, and demonstrative design.

Project of the Week Spectrum Health Two-Sided Green Wall

Project of the Week Spectrum Health Two-Sided Green Wall

Year: 2015
Owner: Spectrum Health System
Location: Grand Rapids, MI, USA
Building Type: Healthcare
Type: Living Wall
System: Single Source Provider
Size: 200 sq.ft.
Slope: 100%
Access: Accessible, Open to Public

Project of the Week Spectrum Health Two-Sided Green Wall

Project of the Week Spectrum Health Two-Sided Green Wall

Designers/Manufacturers of Record:

Green Wall System: LiveWall Outdoor – Automatic Irrigation
Green Wall Design: Kathleen Nickerson, R.N., Spectrum Health System
Green Wall Design: Dave MacKenzie, LiveWall
Green Wall Maintenance: Kloosterman Landscaping, Inc.

Project of the Week Spectrum Health Two-Sided Green Wall

View the PROJECT PROFILE to see ALL of the Photos and Additional Information about this particular project in The International Greenroof & Greenwall Projects Database.

Project of the Week Spectrum Health Two-Sided Green Wall

Project of the Week Video Feature

Watch the Spectrum Health Medical Group Heart and Vascular Center Two-Sided Green Wall Project of the Week Video below or see it on our GreenroofsTV channel on YouTube:

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Love the Earth, Plant a Roof (or Wall)!

By Linda S. Velazquez, ASLA, LEED AP, GRP
Greenroofs.com Publisher