Watch “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” by Aditya Ranade, PhD, MBA from Our Virtual Summit 2013

December 30, 2014 at 2:52 pm

In anticipation of Greenroofs.com’s spectacular 2015 Virtual Summit on April 6 through May 31 – and in order to familiarize you with the event – we are now making the Greenroofs & Walls of the World™ Virtual Summit 2013 videos publicly available on our GreenroofsTV channel on YouTube to all free of charge.

Today we have the pleasure to air the Opening Keynote Address video by Aditya Ranade, PhD, MBA and Senior Analyst on the Lux Research Intelligence team.  According to Lux Research, the global market size for greenroofs and walls has burgeoned into a projected $7.7 billion market in 2017.

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Aditya Ranade will present “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” Rapid urbanization over the past five decades has led to environmental issues like air pollution, urban heat-island effect, and loss of green spaces.  In response, cities such as Copenhagen, London, Singapore, and Chicago have implemented mandates or incentives for vegetated roofs to reduce storm-water volume, clean air pollutants, reduce the urban heat-island effect, and sequester carbon dioxide.

Aditya says “Based on my recent Lux Research report, in this talk we examine the drivers as well as barriers for growth in this emerging and burgeoning market, and project the global market size for green roofs and walls from 2012 to 2017.”

Here’s more:

Aditya Ranade

Boston, MA. USA. Dr. Aditya Ranade is a Senior Analyst on the Lux Research Intelligence team leading the Sustainable Building Materials Intelligence service. His other areas of expertise include solar photovoltaic energy, advanced polymeric materials, and next generation agriculture technologies. He has authored reports on building integrated photovoltaics (BIPV), sustainable architectural coatings, and global green building hotspots.

Before joining Lux Research, Aditya obtained his MBA in Global Management (Magna Cum Laude) from Babson College. During his MBA he consulted for Fortune 500 companies like Air Products and various start-ups in the U.S., India, and Norway. During his MBA he also interned with Flagship Ventures, identifying and analyzing CleanTech investment opportunities in thermoelectric and advanced energy storage materials. He was also the founder and President of the Babson General Management Club.

Prior to business school, Aditya was a Sr. Research Engineer with Saint-Gobain, where he developed novel encapsulant, frontsheet and backsheet products for crystalline silicon and flexible CIGS based solar PV modules. He set up Saint-Gobain’s Solar PV testing and characterization facilities at the Northborough R&D center. He also developed safety protocols for handling nanomaterials.

Before joining Saint-Gobain, Aditya obtained his PhD (Macromolecular Science) from Case Western Reserve University. His PhD research focused on the nano-engineering of polymer layers to control their photonic bandgap properties. He has co-authored 10 peer-reviewed publications and an invited book chapter. During his PhD, Aditya also completed coursework in other emerging technology areas such as drug delivery and nanotechnology for electronics. He also holds a B.E. in Engineering from the University of Pune, India.” ~ VS2013

UPDATE: Make sure to read the August 19, 2014 “Innovation Will Drive Costs of Green Roofs and Walls by 28% in 2017 by Aditya Ranade, Lux Research Senior Analyst and lead author of the July 23, 2014 report titled, Crossing the Chasm: Demonstrating Economic Value Is the Next Test for Building-integrated Vegetation.”

Watch “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” – by Aditya Ranade below or see it specifically on its own channel, the Greenroofs & Walls of the World™ Virtual Summit 2013:

Our second foray in the world of virtual conferences, the Greenroofs & Walls of the World™ Virtual Summit 2013: Connecting the Planet + Living Architecture, was very successful at bringing together people from around the world to learn, discuss, and network in our field of living architecture.  This time partnering with the World Green Infrastructure Network (WGIN), between Greenroofs.com and WGIN we produced 36 videos involving 59 esteemed international speakers, specifically: 22 Individual Presenters, including 5 Keynotes; 5 Panel Sessions; and 9 Collaborative Presentations.

Watch these other VS2013 videos released so far:

Mexico City’s Green Plan & Green Roofs – Areas Verdes de la Ciudad de Mexico & Azoteas Naturadas Video by Tanya Müller García

The Marina Bay Sands Integrated Resort Video by Jaron Lubin

Phyto Kinetic: Gardens in Movement Video by Marc Grañén.

Profiles of Women Business Leaders Greening the Way Collaborative Video with Barbara Deutsch; Lexie Hain and Marguerite Wells; Vanessa Keitges; and Joy Schmidt.

Green Walls and Maintenance – Needs, Opportunities and Best Practices Panel Session Video with Melissa Daniels, Christopher Lyon, Steven Peck, and James Sable

Reflections of a Green Roof Campaigner and Visions of the Future Keynote Video by Dusty Gedge.

Urban Green in Australia Video by Matt Dillon.

2012 Top 10 List of Hot Trends in Greenroof & Greenwall Design + Look into 2013 Collaborative Video with Linda S. Velazquez and Haven Kiers.

We hope you will join us in watching all of these as we present them!

Happy watching,

~ Linda V.

Also see these videos below in various languages on our exclusive Greenroofs & Walls of the World™ Virtual Summit 2013 greenroofs.TV playlist:

Virtual Summit 2013 Highlights Video

Virtual Summit 2013 Trailer

VS2013 Linda Velazquez Promo

VS2013 Steven Peck Promo

VS2013 Julian Briz Promo – Spanish

VS2013 Matt Dillon Promo

VS2013 Manfred Koehler Promo – German

VS2013 Francois Lassalle Promo – French

VS2013 Eun-Heui Lee Promo – Korean

VS2013 Dorthe Romo Promo

VS2013 Wang Xianmin Promo – Mandarin Chinese

VS2013 Tanya Mueller Promo – Spanish

CITYGREEN – Stepping Up with Green

August 5, 2013 at 1:24 pm

The latest issue of CITYGREEN on green roofs and walls has just been released.  Now in its seventh issue, the award-winning publication CITYGREEN is published by Singapore’s Centre for Urban Greenery & Ecology (CUGE).

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CITYGREEN is a biannual publication and winner of the APEX 2012 Awards for Publication Excellence as well as MPAS Awards 2012 Finalist, and covers topics on greening and ecology of the urban environment.

Through its cover story, research reports and other feature articles, the magazine updates its readers on a diversity of topics along the theme “Stepping Up with Green,” bringing forth the emerging trends in the field of skyrise greening across the world.

Unraveling New Possibilities In Advancement of Skyrise Greenery

In this issue, CITYGREEN unravels the new possibilities in the advancement of skyrise greenery. It rounds up a number of impressive project features.  Featured Writers for CITYGREEN issue 7 include Cornelia Oberlander, Marc Ottelé, Wong Mun Summ, Maureen Connelly and Paul Erlichman.

Locally within Singapore, the PARKROYAL on Pickering hotel and Jardin condominium go beyond extensive integration with the façade, to bring greenery into close interaction with users.

Internationally, the VanDusen Botanical Garden Visitor Centre demonstrates remarkable design of green roof deeply integrated with the building’s water conservation and treatment strategy, and innovative designs of commendable winners of the international Green Roof and Wall Awards of Excellence as well as Hong Kong’s Skyrise Greenery Awards in 2012.

Stepping Up with Green also shares the positive financial forecasts for the global green roof and green wall market. In Aditya Ranade’s report of the economic study, Lux Research forecasts a USD 680 million market by 2017 for green walls, suggesting a sure role for such landscape treatments in the future of cities.  By the way, Aditya Ranade was one of our keynotes at our Greenroofs & Walls of the World(TM) Virtual Summit 2013 – if you didn’t attend, you sure missed one exciting video!

In line with the growing market, more rigorous standards and testing of various green materials will prove essential. Marc Ottelé shares the findings of a life-cycle assessment conducted with collaborators to understand the cradle-to-grave environmental impacts of five different types of vertical greenery systems.

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Latest Research Reports

Read these interesting articles and more in the latest issue of CITYGREEN – preview it here.  Available at leading bookstores for only SGD 15.00 you can purchase it online.  For more information, please visit CUGE’s online store.

I haven’t seen it yet, but I’m sure the articles are great!  I can’t wait to get my copy.

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Happy reading,

~ Linda V.

 

See the Virtual Summit 2013 Highlight Reel & Special Offer

March 25, 2013 at 12:56 pm

As you surely know by now, our Greenroofs & Walls of the World™ Virtual Summit 2013, presented in association with WGIN, has been extended through April 13 – we’ve prepared a Highlight Reel so you can see some of what you’re missing:

Click to see the VS2013 Highlight Reel!

  • State-of-the Market & Potential: According to Lux Research, the global market size for greenroofs and walls has burgeoned into a projected $7.7 billion market in 2017.  What are the drivers leading our industry?   What are our challenges?   Hear from the author of this report and other influencers.
  • Sustainability Strategies: Business leaders, ecology in our cities, and the new urban agriculture paradigm shifts must all optimize resources including people, places, and design.   Examine the successes and challenges from folks across the U.S., Toronto, Vancouver, B.C., Singapore, Hamburg, Mexico City, London, Malmö, Copenhagen, Spain, Australia, and China as we learn together about our potential on a global scale.
  • Integrating Nature into Our Built Environment: Are mankind’s feelings about nature innate?   Organic architecture is on the rise and high-performance, building integrated greenery technologies relate to our inner sense of biophilia.  How can greenroofs and walls be used as phytoremediation?  What native plants can we use on coastal systems?  What are some of the different living wall systems and maintenance issues?   How has vegetation evolved over a 20-year time period?
  • Case Studies of Successful Projects: Learn from designers of the Marina Bay SkyPark in Singapore, the Royal York Condominium in NYC, The Ledge in Boston, the Chicago Botanic Garden, Halifax Seaport Farmers’ Market, Lufa Farms in Montreal, One Central Park and the sophisticated urban playground “ivy” in Sydney, Uncommon Ground in Chicago, Brooklyn Grange Rooftop Farm, the Food Factory in Rochester, Castle Medical Center in Oahu, the NYC Parks & Rec Department’s 5-Boro greenroof on Randall Island with 30 types of systems including solar, plus more about what cities are doing from around the world.

The VS 2013 has brought together some of the best and brightest in our international community of design professionals and thought leaders.   For less than the standard price of a 1-hour webinar, you can watch 20 hours of video presentations!

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Check out all the Discount Codes on the Registration page.

Register Now thru April 13, 2013

Don’t miss out on this great opportunity to see some of your peers and learn what’s new and exciting in our industry today!

Special Limited Time Advertising Offer for New Customers!

Thinking about advertising with Greenroofs.com, the #1 website in the world for greenroofs?   Now is the time with our best discount ever!   Save potentially hundreds of dollars by simply registering for the event of the year. Exhibitors and attendees of the VS 2013 will receive 25% off your listing in The International Greenroof & Greenwall Directory, banner ads, etc., now through April 13.

Contact Aramis for details.

VS2013: Extension

See you online!

~ Linda V.