The Expo Pavilion is Open – Join Us at the Virtual Summit 2015!

April 11, 2015 at 11:00 am

Join us today and tomorrow, Saturday & Sunday April 11 & 12 at the Greenroofs & Walls of the World Virtual Summit 2015 ~ Connecting the Planet with Living Architecture for the live Expo Pavilion Trade Show!


The Expo Pavilion is the exhibit hall with access to all of the individual booths, and they are open now for the Live Social Weekend Hangout through tomorrow.  Visit with the Virtual Summit 2015 supporters – chat with the wonderful industry reps, see what their companies have to offer.  In their booths you can checkout videos, project and material information and simply download tons of interesting info.

WHO’S HERE?  Our Sponsors:

Tremco Incorporated:


Tremco Incorporated has been our Rare Earth Sponsor for the 3rd Virtual Summit in a row – thank you!  Tremco Roofing is a leading supplier of sustainable roofing systems, including vegetative, cool roofing, and more.

“We are committed to building upon this base to create new mechanisms that improve sustainability and value for our customers.” ~ Tremco Incorporated

Bonar/Xero Flor:


Bonar/Xero Flor offers greenroof components and systems, German engineered for over 40 years. Enkadrain®, the most trusted name in subsurface drainage, also drains green roofs & reinforces roots.  XeroFlor’s Pre-cultivated Mat Technology – proven on thousands of vegetated projects worldwide.

Green Roof Outfitters®:


GRO modules from Green Roof Outfitters® are a versatile modular green roofing system combining design flexibility with cost effective installation.  GRO modules are designed for simple installation and ease of access for roof maintenance and repair.

And our Exhibitors & Association Partners:

Green Living Technology International:


Green Living Technology International (GLTi) is a global pioneer of Green Roofs, Green Walls, Vertical Agriculture, Edible Walls, Job / Education Training, National Learning Standard Aligned Education and STEM (Science Technology Engineering and Math) based philosophy.

Sunlite Science & Technology: Pioneering LED Greenwall Lighting:


Sunlite Science & Technology: Pioneering LED Greenwall Lighting has been designing customized LED greenwall lighting systems since 2011. By the end of the year there will be 19.

International Green Roof Association (IGRA):


The International Green Roof Association (IGRA) is a global network, for the promotion and dissemination of information on Green Roof topics and Green Roof technology. Due to the status as multi-national, non-profit organisation, IGRA offers the platform and infrastructure. They produce the bi-yearly International Green Roof Congress, this year in Istanbul on April 20-21, 2015.

Green Roofs for Healthy Cities (GRHC):


Green Roofs for Healthy Cities North America (GRHC) is a rapidly growing not-for-profit industry association working to promote the industry throughout North America. They produce the yearly Grey to Green Conference, this year held on June 1-2, 2015 and the CitiesAlive Conference, this year on October 5-8, 2015, as well as provide trainings, the GRP accreditation and much more.

AEC Daily:


AEC Daily is a developer of online education courses for the construction sector.  It is an e-learning provider for architects, engineers, and other construction professionals and serves over 450 companies.

And of course,!


After the Live Social Weekend Hangout, the Expo Pavilion will remain open on demand through May 31, 2015 where you can continue to learn about each company and organization, gather take home info, and connect with the reps.

Register here for only $49 or $25.


Greenroofs & Walls of the World™ Virtual Summit 2015
Connecting the Planet + Living Architecture: People, Projects & Design

See you online!

~ Linda V.

Voting Open for GRHC’s The Great Community Resiliency Contest thru September 25 at 10 AM Eastern!

September 23, 2013 at 1:21 pm

Don’t forget to vote  for Green Roofs for Healthy Cities’ (GRHC) The Great Community Resiliency Project Contest through the deadline of this Wednesday, September 25th, at 10 AM Eastern!  The idea is how living architecture can create more resilient communities in face of climate change, resource shortages, natural disasters and environmental degradation – and the winner will win a free delegate pass to CitiesAlive in San Francisco.

CitiesAlive2013-Great Community Resiliency Project Contest

“Thank you for to everyone who submitted to our Great Community Resiliency Project Contest. We had submissions from all over the globe…from France, to Brazil, the US and beyond. Our submission period has ended; and we’ve selected the top five finalists. Thank you again for your ideas; and we hope to see you at CitiesAlive in October.

The five finalists are: Brien Spier, Fred M. Hunter, Jenny Hill, Joao Manuel Linck Feijo and Bradley Klein. Voting will be open until Wednesday September 25th at 10:00 AM EST. The idea with the most votes (combined ‘Likes’ and ‘Shares’ on Facebook & ‘Likes’ and ‘Repins’ on Pinterest) will win a delegate pass to CitiesAlive. So be sure to ‘Like’ & ‘Share’ your favorite ideas on Facebook and and ‘Like’ and ‘Repin’ your favorite ideas on Pinterest.”  ~ Green Roofs for Healthy Cities

The editor’s top picks will be published in the November (Winter 2013/2014) issue of the Living Architecture Monitor magazine. The person with the most votes will win a delegate pass to CitiesAlive11th Annual Green Roof & Wall Conference in San Francisco from October 23-26, 2013. At CitiesAlive, we will be examining how living architecture technologies can contribute to resilient buildings and communities.

In 2012, the United States experienced 11 extreme weather related disasters, each causing in excess of $1 billion in damages and many more on a smaller scale. Recently, Hurricane Sandy pummelled the U.S. so hard that the economic impact will likely top $60 billion. Natural disasters have an enormous impact on our infrastructure, ecosystems and on the health and livelihood of those affected. We are far from fully understanding the hidden potential of how living architecture systems can help our communities cope when various disasters strike.

“A Resilient City is one that has developed capacities to help absorb future shocks and stresses to its social, economic, and technical systems and infrastructures so as to still be able to maintain essentially the same functions, structures, systems, and identity.” ~

As you know, the 2013 CitiesAlive Conference will be held on October 23 -26 in San Francisco.

GRHC: 2013 CitiesAlive in San Francisco

CitiesAlive delegate pass includes: access to all core conference programming (opening plenary and reception, technical sessions, lunch, trade show, CitiesAlive themed party at the California Academy of Sciences and the Awards of Excellence luncheon).

CONTACT: For more information, contact Jennifer Foden Wilson, editor of the Living Architecture Monitor magazine at or 416-971-4494 ext. 231.

Congrats to the final 5!  Make sure to add your vote – I just did…

~ Linda V.

Join Us at the VS2013 for Spanish Week Now to Celebrate the Work of Our Mexican and Spanish Colleagues!

February 25, 2013 at 3:09 pm

As we enter Week #3 at our Virtual Summit 2013 registration continues to climb and we hope you decide to be cutting edge by participating, too!

Please support our work and commitment to keeping future fees low and accessible to all by registering now – use either the Green Roofs for Healthy Cities discount codes of GCOM or GRHC for only $39.  

Here’s the Agenda for Week #3 – with live Q & A’s to follow as noted.   Watch all of these videos in the Rare Earth Auditorium, sponsored by Tremco:

Monday, February 25, 2013 – now On Demand:

Investigación de Azoteas Verdes de la Universidad Autónoma Chapingo – “Green Roof Research at the Chapingo Autonomous University by Dr. Gilberto Navas with live Q & A

The research professor describes the exposition of the main field of investigation and gives a description findings along with advice for other burgeoning research, in Spanish with English subtitles.

Tuesday, February 26:

Áreas Verdes de la Ciudad de México & Azoteas Naturadas – “Mexico City’s Green Plan & Green Roofs by Tanya Müller García – no live Q & A

Tanya is the Secretary of the Environment for the Federal District of Mexico City and provides an inventory of green areas of Mexico City as well as examples of future green roof projects in Mexico, in Spanish with English subtitles.

Expo Wednesday, February 27 at the Expo Pavilions:

VS2013: Expo Pavilions

Expo Wednesdays are Feb. 13, 20, 27 & Mar. 6 – four full days of live action where you’ll see leading companies and learn about their products and services.   Also peruse The Associates Pavilion, where you’ll learn about different world organizations.   Visit both all 30 days and leave them a message if it’s not a Wednesday!

Expo Wednesday February 27 in the Rare Earth Auditorium:

Panel Session La Agricultura Urbana en Iberoamérica y España – “Urban Agriculture in Ibero-America and Spain – in Spanish with Dr. Julian Briz, Dr. José María Durán-Altisent, Dr. Isabel de Felipe, Tanya Müller García (Moderator), Dr. Gilberto Navas, and Joaquin Sicilia Carnicer with live Q & A

You’ll find Tanya Müller García and Dr. Gilberto Navas in Mexico City discussing Urban Agriculture with their colleagues Dr. Julian Briz, Dr. José María Durán-Altisent, Dr. Isabel de Felipe, and Joaquin Sicilia Carnicer in Madrid, in Spanish.

VS2013: Keynote Javier Senosiain

Keynote Address by Javier Senosiain: “Bioarchitecture (in Spanish with English subtitles) with live Q & A

What do Nautilus House (Nautilus), the Flower (la Flor), the Mexican Whale (la Ballena Mexicana), the Shark (el Tiburón), the Satellite Set (el Conjunto Satélite) and the Nest of Quetzalcóatl (el Nido de Quetzalcóatl) all share in common?   These fantastical spaces were all designed by Senosiain.   Prepare for a spectacular feast for the eyes as the green “organic architect” from Mexico City shares his sensuous, sinuous, ecologically informative works with us, in Spanish with English subtitles.

Thursday, February 28:

A Tale of Two Hydroponic Living Wall Systems from Canada and Spainby Dr. Alan Darlington and Ignacio (Nacho) Solano – live Q & A with Nacho Solano

Now on demand, this collaborative video features the innovative work of NEDLAW Living Walls from Canada in English and Paisajismo Urbano from Spain, in Spanish with English subtitles.   Connect today at the Q & A with Nacho Solano in Spanish.

Naturación Urbana en España” – Urban Greening in Spainby Dr. Julian Briz, Dr. José María Durán-Altisent, Dr. Isabel de Felipe, and Joaquin Sicilia Carnicer with live Q & A

Four Spaniards from the worlds of academia and architecture share their views on the current situation in Spain, in Spanish with English subtitles.  Their videos serve as backgrounders for the Panel Session “La Agricultura Urbana en Iberoamérica y España” – “Urban Agriculture in Ibero-America and Spain.”

~ Connect with Social Media Open 24/7 thru March 13!


Learn about all the presentations so far from Week #1 and Week #2 now On Demand along with their Q & A chat transcripts.

See the Agenda, Agenda-at-a-Glance, and Speakers pages for the complete list of dates and times.

Registration for the entire 30 days:
Regular Price $99


WGIN Members (including Green Roofs for Healthy CitiesGet GRP credits!) & Advertisers $39

Associates $59

Students/Staff/Faculty & Government $29

See our Registration Page and Register Here. will be online throughout the 30 days of the Virtual Summit and hope to see you via video, audio or text chatting.     Come visit our booth – where we’ll be offering a Special Advertising Discount to participants to get listed in The Greenroof & Greenwall Directory.

Thank you to our Rare Earth Sponsor, Tremco, along with our growing list of exhibitors – by the way, it’s still not to late to exhibit!

If you haven’t yet, Register Now and support our work.   It’s a great way to see who’s doing What, Where, and How, not to mention all the networking opportunities to connect with your peers.

Win a chance for an Amazon Gift Card of $100 just for participating!

Plus, participate to win one of three $100 Amazon gift cards to attendees who visit the most booths and see the most videos.

See you online!

~ Linda V.

VS2013: Sponsors and Exhibitors

Green Roofs: Mainstream and the Industry

August 3, 2012 at 5:04 pm

Anyone working on green roofs outside of Europe probably has the impression that green roofs are mainstream back in the Motherland (i.e., central Europe, where green roof systems were developed in the late 1970s).  That a green roof professional in Germany or Switzerland never has to answer that ever-popular question, “What’s a green roof and what’s it for?” because everybody either knows what it is, has one of their own, or works in some inter-related industry.

Well, I’d like to set it straight.  In fact, even in the Green Roof Motherland, where millions of m2 are covered in green roofs, many people have not got a clue what a green roof is or what it’s for.  I’ve been working on a green roof project in Germany the last 3 summers in a row, and have encountered countless individuals who don’t know what to make of my profession when they first hear it.  And it’s not the profession, either, it’s the green roof bit.

I suppose green roofs are hard to see from below, so even a totally vegetated roofscape would remain anonymous.  Only those in the know will notice the typical green roof species growing in the pavement cracks and look up for the affirmative flower heads peeking over the parapet.  And in the case of municipal support mechanisms, green roofs are just one of several solutions for rainwater retention, so not really all that special.  Thus, although widespread, I think it’s safe to say that green roofs still inhabit a small niche within European culture’s radar.

That’s why I find these current Orange Me advertisements so striking.  The Swiss  telecom  provider is using green roofs as the backdrop to their current advertising campaign, both on their website and on placards and posters.

The green roof aspect of the advert is a subtle after-thought, adding simply a tactile basis to imagining what is must be like to play Frisbee above the skyline of a big city. The ad is underscored by the keyword “freedom,” which gives the sense of breezy calmness.  Perhaps the players are high enough above the city that they can actually speak to each other from their respective rooftops?

Perhaps this advertising campaign will put an end to the “what is”¦” questions and guesses of function and intent.  Hah, just wait, in the near future we’ll start getting comments like, “Oh, do you mean grass roofs like the ones meant for highrise recreation?”

Hard facts: green roof markets are still growing

My observations above, of interacting with Europeans about their green roof awareness, are clearly rooted in the present and near-past.  This advertising campaign must, in fact, be a sign of the future, namely one where green roofs really have arrived to mainstream awareness.  Recent reports from two green roof industry associations suggest this may be true.

In Germany, the green roof industry association FBB (Fachvereinigung Bauwerksbegrünung e.V.) recently surveyed its membership and reports that the green roof market grew by around 19% between 2008 and 2011, with extensive green roofs holding 87% of that area (calculated according to m2).

See Figure 1 below for the % proportion by intensive and extensive green roofs per year.  The FBB estimates that 8 to 10 million m2 green roofs are installed per year in Germany.  Not bad for a market that was established over 20 years ago.

Figure 1

Across the pond, Green Roofs for Healthy Cities (GRHC) reports an increase by 115% (in m2 coverage) over last year, suggesting an “era of triple digit growth” by its corporate membership’s reported activities.

The North American green roof industry association identified the top 10 metropolitan regions for square footage installed in 2011 and found that Washington DC has overtaken Chicago (for that year, not total are greened), which had always held the lead since the survey began in 2004.

Figure 2

(Caveat: Remember that the annual GRHC survey is only sent out to its corporate membership, missing out on numerous companies, government entities and the like.  Of course, it is a great market indicator, nonetheless.)

In any case, are green roofs completely mainstream?  Unfortunately, not yet.  Is the market growing?  You bet!  Hopefully green roofs will continue to populate various advertising channels and further enter the collective subconscious of the world’s consumers.

~ Christine