Greenroofs.com’s “This Week in Review” on GreenroofsTV: April 29th, 2011

April 30, 2011 at 2:53 pm

Each week you can expect to learn What’s New here on  Greenroofs.com through our “This Week in Review” video.   Here’s the transcript for April 29, 2011 from our daughter,  Anjuli –  click on the photo below to see the video, or  here.   Enjoy!

–   Hello, I’m Anjuli Velazquez and welcome to This Week in Review for April 29th, 2011,  on  GreenroofsTV.

–  Project of the Week

– Our project of the week is the  U.S. Tax Court greenroof built in 2008 in Washington, D.C.  The D.C. area is well known for having some of the worst storm water control problems in America and the Federal Government along with the District Government authorities have recognized that greening its rooftops is the most practical and economical means of addressing this issue.  The United States Tax Court, one of a number of notable General Services Administration’s greening projects, was recently re-roofed with a Barrett Company 4 inch extensive “Greenroof-Roofscapes ®” assembly, adding to the growing federal green roof inventory within the Capitol District.  The green roof initiative is reducing the storm water runoff volume while providing the many other environmental contributions that living roofs are known to provide.  Cole Roofing was brought in as Barrett Company’s Greenroof-Roofscape ® installer, who then hired Greg Long of Capitol Greenroofs to oversee installation and maintain the roof.

– To learn more about the U.S. Tax Court greenroof, click on our project of the week photo on our  homepage.

–   “What’s New“

–  Chris Wark, our Energy Editor, wraps up his final installment of his 7-part “Cooler Than Cool Roofs: How Heat Doesn’t Move Through a Green Roof” Energy series. Make sure to read “The Secret and How To Use It.

–  Did you know you can watch YouTube videos, like our latest Sky Gardens ~ Greenroofs of the World episode, the Cook+Fox Architects Office, on your DirecTV?  Just click on the link on our homepage or go to the greenroofsTV page and follow the directions.

–  Our April 2011 e-Newsletter is out, so catch up on all of the greenroof and wall news from this past month.

–  Don’t forget: our 2011″Love the Earth, Plant a Roof!” Earth Day Photo Contest has been extended until today, so go to our  Facebook page, submit your photos and vote for your favorite until midnight tonight and the winner will be announced tomorrow!

–  Read Linda’s latest Sky Gardens Blog posts: “GPW: U.S. Tax Court“ and “Greenroofs.com’s “˜This Week in Review’ on GreenroofsTV: 4.22.11,” and Christine Thuring‘s “See the UK Green Roof Student Conference Programme & Register by 6th May 2011.”

–   “Upcoming Events“

–  April 29th-May 8th: is the WMG Water Harvesting Certification in Tucson, AZ.

–  May 2nd: is the 2nd Annual Massachusetts Sustainable Economy Conference in Boston, MA.

–  and May 4th-6th: is Greenbuilding – International Exhibition & Conference on Energy Efficiency & Sustainable Architecture in Verona, Italy. For more Upcoming Events visit our homepage.

–   “In the News“

–  Tanya Snyder of Streetsblog Capitol Hill Blog talks about “Philadelphia’s Battle Against Impervious Asphalt.”  She says, “In Philadelphia, your water bill used to be based only on your water consumption…now, your bill is a more accurate reflection of your water footprint, including the amount it costs the city to manage stormwater runoff from your property.”  Philadelphia is now the number-two city in the country for green roofs.  And they’re also implementing a multitude of public space improvements that are popular and desirable in urban cities for many other reasons besides stormwater management.

–  Kim North Shine of Metromode Media reports on “Metro Detroit’s Institutes of Greener Learning.”  The students of Lawrence Technological University in Southfield use its green roofs, rainwater collection systems, solar panels and other eco-minded facilities, like the Alfred A. Taubman Student Services Center, as living laboratories.  The student center was built with recyclable materials and has 120 geothermal wells that heat and cool the building as well as a 10,000 square foot green roof that controls and reduces water runoff.

–   To learn more about these stories and new ones posted daily, go to our  In the News or  newslinks section of our website.

–   Have something you think we should know about and post on our website?   You can send us your green articles, videos and images to  editor@greenroofs.com.

–   Stay up-to-date with what’s going on at  Greenroofs.com by subscribing to our  greenroofsTV channel on YouTube, following us on  Twitter, liking us on  Facebook and being a member of our network on  LinkedIn.

–   This has been This Week in Review for April 29th, 2011 on GreenroofsTV.  I’m Anjuli Velazquez and I’ll see you next week!

*This week’s episode is sponsored by  The Greenroof Directory, brought to you by  Greenroofs.com.*

Did we miss something?   We’d love to hear from you!

~ Linda V.

 

 

Greenroofs.com’s “This Week in Review” on GreenroofsTV: March 18th, 2011

March 18, 2011 at 10:00 pm

Our daughter, Anjuli Velazquez, has been writing, filming and editing our “This Week in Review” video since August, 2010 and each week you can expect to learn What’s New here on Greenroofs.com.     She’s become quite popular, and we thought it would be a great idea to start posting her transcript, too, to make things easier to research.   Click on the photo below to see the video, or here.   Enjoy!

–   Hello, I’m Anjuli Velazquez and welcome to This Week in Review for March 18th, 2011 on GreenroofsTV.

Project of the Week

–   Our Project of the Week is The Department Store, Stephen Marr Hair Salon Greenwall built in 2009 in Takapuna, New Zealand.  In 2010 The Department Store was named top retail concept store in the world by Monocle magazine.   One of the centerpieces of the store is the lush interior greenwall on the top floor.  The double-sided greenwall, designed and installed by Natural Habitats Landscapes, is New Zealand’s first interior greenwall.   The wall is 10 meters long by 2 meters high and boasts well over 1,000 individual plants.  It divides the upper level, promoting unique spaces that can be used for presentations like fashion shows.  The building has had skylights installed to ensure the wall is given as much natural light as possible, and so the use of supplementary man-made lighting is kept at a minimum.   This greenwall is an original and breathtaking piece of artwork, but also offers some incredible environmental benefits, like: increased thermal insulation to buildings, noise dampening, and creating cleaner and better quality air, which means healthier buildings and people.   From a commercial perspective, the greenwall increases the building’s value and has also been found to raise employee productivity.

–   To learn more about The Department Store, Stephen Marr Hair Salon Greenwall, click on our project of the week photo on our homepage.

–   “What’s New“

–   Check out Linda’s latest Sky Gardens Blog posts about the New Zealand greenwall, and the “CitiesAlive 2011 Call for Paper and Poster Abstracts.”   Green Roofs for Healthy Cities is pleased to be working with the City of Philadelphia and the Pennsylvania Horticultural Society as co-hosts for CitiesAlive, the 9th Annual Green Roof & Wall Conference to be held later this year in Philadelphia from November 29th to December 3rd.   GRHC says they’re looking for papers that display novel ideas on taking a green approach to storm water management through the use of green infrastructure, indoor greening and residential green infrastructure.   All applications are due by April 15th, and for more information you can visit this blog post and/or e-mail Luna Ghose at lghose@greenroofs.org.

–   Do you think green walls can’t survive in the cold; they don’t look good in the winter, they are only viable in the south or indoors”¦ well, think again!   Contributing Editor George Irwin writes about Winter Interest with Green Walls in his latest column and shows some pretty interesting photos of various looks.

–   Advertiser Press Release: Irrigation Water Technologies America, Inc. recently signed an exclusive agreement with Australia-based Irrigation Water Technologies to manufacture and distribute the revolutionary water conserving KISSS product in North America.

–   Green Roof Jobs:   Joy Kuebler Landscape Architect is seeking resumes for a Landscape Architect/Designer with 5-6 years experience for their busy Buffalo, NY office, so make sure to check this job and many others in JobLinks if you’re looking to work in our industry!

–   “Upcoming Events“

–   March 18th – 27th: is the WMG Water Harvesting Certification in Phoenix, Arizona.

–   March 22nd: is the 2011 Green Roof Technology Workshop in Toronto, Ontario, Canada.

–   March 23rd – 27th: is the San Francisco Flower & Garden Show in San Mateo, California.

–   March 24th – 27th: is a Green Roofs for  Healthy Cities – Green Roof Boot Camp in Toronto, Ontario, Canada.

–   March 25th – 26th: is the GreenScaped Buildings Spring Open House in San Diego, California.

–   March 25th – 27th: is the Better Living Show – Home, Garden & Lifestyle in Portland, Oregon.

–   And don’t forget that on Saturday, March 26, 2011 at 8:30 PM (local time, wherever you are), lights will switch off around the globe for Earth Hour and people will commit to actions that go beyond the hour.   With Earth Hour almost upon us, the organization’s thoughts, as well as ours, are with the people of Japan during this incredibly challenging and sad time for their country.

–   “In the News“

–   Kathleen E. Carey of the Delaware County Daily Times reports on “Green LEEDs to platinum: SAP America earns distinction for utilizing environmental sources for newest building.”  The Newtown Square campus of SAP America Inc. in Delaware County is holding one of the highest environmentally sustainable distinctions in the world with its new Leadership in Energy and Environmental Design Platinum level construction.  Just some of the features that have led to its LEED Platinum certification are: its entry to the building – the passageway features a floor comprised of recycled materials, including seashells and pieces of crushed bottles and glass; glass panels surrounding the building with the goal of directing 90 percent of daylight to reach 75 percent of the employees; underneath the floors are tubes that transfer the natural temperature of the Earth which is generated from the 10 geothermal wells in the rear of the property to the inside of the building; and a rooftop garden that spans more than 1 acre which features lavender, rosemary, sedum and butterfly bushes.

–   Katie Kosier of Care2.com talks about “Removing Barriers to Green Building.”  With the help of Philadelphia based Re:Vision Architecture, Pennsylvania’s largest electric and natural gas utility company, PECO, installed a 45,000-square-foot vegetated green roof on its headquarters in central Philadelphia.  It’s the largest in urban Pennsylvania and the roof absorbs more than 1.5 million gallons of rainwater runoff annually, it reduces air temperature in the summer and   it also provides a beautiful habitat for wildlife.   Principle Scott Kelly of RVA, says “For us, it’s about removing barriers to green building.”   You can find more information about the PECO Greenroof in our International Greenroof & Greenwall Projects Database by typing in Project ID number 851.

–   To learn more about these stories and new ones posted daily, go to our  In the News or newslinks section of our website.

–   Have something you think we should know about and post on our website?   You can send us your green articles, videos and images to editor@greenroofs.com.

–   Stay up-to-date with what’s going on at greenroofs.com by subscribing to our greenroofsTV channel on YouTube, following us on Twitter, liking us on Facebook and being a member of our network on LinkedIn.

–   By the way, did you know that now you can watch YouTube videos just like this one on DirecTV?  That’s fun!

–   Still haven’t picked up one of our 2011 Greenroofs & Walls of the World 12 Month Wall Calendar yet?   Go to greenroofs.com/calendar.htm and order some today!   Thanks to George Irwin for this great photo!

–   This has been This Week in Review for March 18th, 2011 on GreenroofsTV.  I’m Anjuli Velazquez and I’ll see you next week!

*This week’s episode is sponsored by The Greenroof Directory, brought to you by Greenroofs.com.*

Did we miss something?   We’d love to hear from you!

~ Linda V.

Greenroofs.com Homepage Redesign: A Feature Breakdown

March 9, 2010 at 7:06 pm

We’ve begun the Greenroofs.com website redesign starting with the Homepage. Our new design is about improving page navigation and making it easier for our visitors to find the content they want.   More white space has been created and we changed the font type and size for better reading.  We also kept in mind that search engines like to have a sense of what role a page plays in the bigger picture of our site, and we think that this has been accomplished.

New Homepage for www.greenroofs.com

HERE’S WHAT’S NEW:

Project of the Week
The Project of the Week section has been moved to the top of the left side in order to attract the first look of our visitors.   Well-documented eyetool analysis has revealed “hotspots” where visitors looked the most on a webpageand people look most at the left top side. This visual image of the featured greenroof project should instigate additional interest and thus a click-through that brings the latest project profile to the forefront in a separate window.   As you probably know, the project profile contains various photos and detailed content describing many important and relevant aspects of the case study.   The data associated with these profiles is administered on our MySQL Greenroof & Greenwall Projects Database via PHP scripts.   Our database currently has 1,022 project profiles with many more being added every day. By the way, the content of this database is currently indexed by Google and Google News – which means when visitors search online, the results page will contain links to the data from our database.

The Greenroof & Greenwall Projects Database has been open to the world since 2004, evolving from the “International and North American Case Studies” portion of Linda Velazquez’ initial 1999 independent research study.    Read more about how Linda selects the Project of the Week.

The Greenroof Directory
Visitors looking for companies to work with on their projects now have a quick search capability from the homepage, direct to the Greenroof Directory.

The Greenroof Directory is also a MySQL database which contains essential information (contact, products, services, photos, etc.) about Manufacturers, Suppliers, Professional Services, and Organizations in the greenroof industry.

All this information is searchable from the main Directory page and now, for the first time, from our homepage with our new quick search feature.   The most popular main categories are highlighted in this new search box, and you can also access more categories from here, too.

By the way, the content in this directory is also indexed by Google and Google News.

In a guest feature article submitted by Adam Henige, a Web consultant, he states “An analysis of search engine data for 2009 clearly demonstrates a rising trend in the general public’s awareness of and interest in green roofs. Looking at these estimates for a cross section of the most popular general roofing terms and green roofing terms performed on search engines, there was growth in both areas, but by November the monthly search volume had grown only 51 percent for general roofing terms while green roofing terms had grown 155 percent.”

No one knows the secret formula that search engines use in order to optimize  a particular  site and improve rankings, but fortunately for us, we have enjoyed the number one spot in all the top search engines for the most significant keywords in our industry for over 10 years.   In addition to creating lots of organic content on a consistent basis, we also have a high number of sites that consider us a great resource and thus add links back to us, which also improves search results positioning and site PageRank.   So, if you want your company to be found online, make sure you get listed with us (shameless plug!).

Video player
An embedded video player showing the latest videos from our greenroofsTV channel on YouTube has been moved to the top right side for better viewing.   YouTube is the most popular video hosting and sharing service and is owned by Google.   Their service lets users view and upload video files, and in addition to hosting videos, the service lets users rate videos, add comments, and subscribe to their favorite producers.

Public videos uploaded by YouTube online users are selected by us based on their relevance to the greenroof and greenwall industry, and then added to the respective playlist that feed the various video players throughout our entire website.   We encourage all of you to upload your videos to showcase and increase your exposure by sharing experiences, projects, interviews, tours, product demonstrations – with our  marketplace and the rest of the world.

Industry News, ResearchLinks & Industry Support
The extremely long Industry News content that used to be displayed in the  center column has been consolidated to a short list of the latest news with links to a new separate page fully dedicated to all the industry news associated with the greenroof and greenwall community.

The ResearchLinks section on the Navigation Bar has now been replaced simply with Industry, which now houses Industry News, Industry Support  and ResearchLinks.   Industry Support used to be under Greenroofs 101, which was the basis for Linda’s 1999 paper and Greenroofs.com.

Guest Features
You’ll find them now in a highlighted box displaying the latest two features with links to the full articles. If you are an expert on a particular greenroof or greenwall design topic, you may submit your content to our Editor and it will be reviewed for publishing on our site – just email your information to: submissions@greenroofs.com.

NewsLinks
The long list of NewsLinks has also been reduced to a shorter one of the latest few, with links for more news on our page dedicated to all our NewsLinks.   We have also added a section that will highlight a particular event during the month – like the 2010 Olympics, Earth Hour, etc.   Make sure you visit often for all your industry news!

Contributing Editor Columns
Similar to Guest Features, another highlighted section now houses the latest from our contributing editors, prominently displayed within the body of the homepage with links to the respective columns.

Other changes
·
The Google Search Box that allows for searching our entire website is now more visible.

·   The banners on the top and bottom of the page rotate randomly with a fade transition instead of the old slide in a sequential order.   This will allow for all of our advertisers’ banner ads to have equal exposure to our visitors.

·   Social Media icons are now top and center for easy clicks.   Make sure you stay connected with us by following us on Twitter, becoming a fan of our Facebook wall, joining our Greenroofs.com Network group in LinkedIn, subscribing to the greenroofsTV channel on YouTube and our monthly eNewsletter.

·   Finally, the bottom of the page is now filled with small logos from all our sponsors linkable to their respective color brochures in The Greenroof Directory filled with lots of pertinent information about their products and services.

·   The Sky Gardens blog box, Upcoming Events, JobLinks, and our Advertiser Press Releases and are still pretty much in their respective spots, just cleaned up a bit.

We’re still in our tweaking stages, and have a lot more work to do to the rest of our site, but we welcome your feedback for what we have done so far.   Keep us informed of all your greenroof and greenwall happenings, and stay on top of the greenroof world with Greenroofs.com!   We look forward to hearing back from you.