Green Walls Extend a Green Welcome to Restaurant’s Guests by Amber Ponce and David Aquilina

July 10, 2017 at 1:59 am

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

LiveWall® Green Walls at Brome Burgers & Shakes in Dearborn, Michigan Express the Brome Brand, Bringing its Commitment to Sustainability to Life

Photos Courtesy of LiveWall® and Brome Burgers & Shakes

Attached to an existing wall or freestanding, erected indoors or outdoors, green walls transform unadorned walls into vertical gardens. Restaurants, hotels and resorts are finding that green walls can boost their brands and help build business.

“Indoor green walls make interior spaces more appealing and relaxing and improve indoor air quality,” said Dave MacKenzie, president of Hortech, Inc. (Spring Lake, Michigan) and LiveWall, its eco-friendly green wall subsidiary.

“As an element of design, they can serve as living representations of a commitment to sustainability.”

A special location

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Brome Burgers & Shakes opened in 2015. Brome’s is winning a loyal following for their ethically sourced, creatively prepared, simply delicious, and reasonably priced food.

“We are all about sustainability, green living, wholesome food, and self-awareness about the environmental impact of our choices,” said Sam Abbas, founder, Brome Burgers & Shakes.

“We want everyone who visits our restaurant to experience the core values of our brand in every aspect of our operations.”

Brome’s commitment is evident in the restaurant’s location. Abbas chose to refurbish a corner building that was constructed as a retail store.

“Every decision we made about the project reflects our responsibility to the environment,” he said.

“We hope to inspire our customers, suppliers, contractors and competitors to appreciate the values that inspire us and express them in the ways they live, do business, cultivate food, and enjoy it.”

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

An adaptive re-use design developed by the Hallarsan Group (Detroit, Michigan) renovated the long vacant 3,700-square-foot space and created a modern, open, light-filled restaurant.

The sustainable design preserved the cedar trusses of the original 15-foot-high ceilings.

During construction, the original concrete floors were revealed and refurbished. The tables were custom fabricated out of reclaimed wood from dilapidated structures in Detroit, and much of the furniture was sourced locally.

The idea of using green walls as a focal point of the interior was developed during a design brainstorming session.

The green walls stand out

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Completed in June 2015, the Brome Burgers & Shakes green wall installation is one of the most prominent design elements in the restaurant.

The green wall took a large, blank wall area that would have otherwise just been painted or wallpapered and brought it to life.

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Plant Palette

The installation totals 309 square feet, divided in two sections each 16 feet long by 9 feet 10 inches high. A mix of six different tropical plants, selected because they thrive indoors, grow on the wall.

The plant palette features Pothos, Epimedium, and Tradescantia Red.

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

In addition to the featured green walls, the interior includes a front window planter. Its greenery is reflected in the glass top of the adjoining counter, which has eight seats.

System selection, installation

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Before all of the different plants were installed.

Bell’s Landscape Services, Inc. (Wixom, Michigan), which has provided commercial and residential landscape construction and maintenance in Southeast Michigan for more than 38 years, recommended, sold, installed, and maintains the LiveWall green walls.

They won a Gold Award for Creative Landscape – Green Initiatives from the Michigan Green Industry Association for the project.

“We got into green wall installation and maintenance as a way to grow our business,” said Marcy Bell, president, Bell’s Landscape Services, Inc.

“I did our research on the market for living architecture and on various green wall systems. We decided to go with LiveWall. It is the most complete system, the best engineered and the most hospitable to plants.”

Bell’s introduced LiveWall to Abbas. He then did his own due diligence on alternative systems.

He agreed that LiveWall’s design and ease of maintenance made it a good choice.

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Mike Bell, chief executive officer, Bell’s Landscape Services, commented that the system is well designed and assembles part by part in a logical fashion following the installation process explained in the installation guide and schematics.

The first step is installation of the vertical strips that mount to the building wall and to which the other components are attached. The vertical strips also establish the necessary air space between the wall and the system.

Next, horizontal aluminum rails with conduits for the tubes bringing water to the integrated irrigation system, are mounted to the vertical strips.

For indoor installations, LiveWall uses drip stake assemblies, which inject water into the growing medium. Molded plastic modular planter boxes fit into place on the rails.

Finally, separate liner inserts which have been pre-planted slide into the planter boxes.

“Maintenance is straight forward,” said Mike Bell.

“Every six weeks, we clean out any die-back, trim the plants (especially the ones in the lower rows of the modular planters), check soil moisture, and inspect and adjust irrigation.”

Results and reactions

“The green walls propel our brand forward,” said Abbas.

“They create an atmosphere in which it becomes more than serving and enjoying great burgers and shakes but also about making a positive impact on everyone’s lives.”

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

People in Michigan appreciate green spaces that bring nature to them. When people step into Brome Burgers & Shakes they receive a “green” welcome even on cold, grey days.

“We see the positive response every day,” said Abbas.

“Customers at tables beneath the green walls taking selfies, posting photos on Facebook, Snapchatting with friends as they enjoy their food.

The green walls are a focal point.”

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Abbas has plans to expand, growing Brome Burgers & Shakes to ten locations in Michigan and then on to Chicago.

“We plan to integrate green wall systems into all our future locations.”

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina


~ Amber Poncé and David Aquilina

Publisher’s Note: The Brome Burgers & Shakes Green Walls are featured as Greenroofs.com’s Project of the Week for July 10, 2017.  See its Project Profile in The International Greenroof & Greenwall Projects Database.

Amber Poncé

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

Amber Poncé is the Business Development Manager for LiveRoof Global, LLC. Since 2006, Amber Ponce has helped to expand the LiveRoof Global network of professional horticulturists and growers to an industry leading supplier of green roof systems. In her role as business development manager, she has trained dozens of professionals in technical aspects of green roofing. She has actively participated in the development of industry testing standards and building codes, and currently sits on the policy and growing media committees of Green Roofs for Healthy Cities. She is an accredited Green Roof Professional with seven years hands on experience in green roofing – including experience with growing media formulation, plant selection and production, shipping logistics, installation and maintenance. Amber has helped participate in the development of standards related to green roofing and worked with a team of engineers to coordinate the first ever full-scale wind uplift test on green roofs.

Designed with a healthy regard for plants, LiveWall® is the patented living wall system that achieves simplicity and sustainability in harmony with nature. LiveWall is the result of four years of R&D by the professionals who created LiveRoof®, the superior green roof system. LiveWall green wall solutions are engineered with horticultural and structural features specific for indoor and outdoor environments. LiveWall supports plants as nature intended — roots growing down, stems and leaves growing up. With unsurpassed versatility to grow a diversity of plant types, LiveWall transforms ordinary walls into inspiring, thriving vertical landscapes that are simple to install and easy to maintain.

Contact Amber Poncé:
616.935.1964
AmberP@LiveRoof.com

David Aquilina

Green Walls Extend Green Welcome Brome Restaurants Guests Ponce Aquilina

David Aquilina, Strategic Storyteller (www.linkedin.com/in/davidaquilina), is a corporate communications consultant and freelance writer.  David makes his home up on the edge of the northern prairie in Minneapolis, Minnesota.

Contact David Aquilina:
612.716.5628;
davida@strategicstoryteller.com
StrategicStoryteller.com

Greenroofs.com Project of the Week July 10, 2017: Brome Burgers & Shakes Green Walls

July 10, 2017 at 1:46 am

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

Greenroofs.com Project of the Week: 7/10/17

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Brome Burgers & Shakes Green Walls
Dearborn, MI, USA
309 sq. ft. Greenwalls

Project of the Week Mini Description & Details

Two living walls of cascading, soft tropical plants, floor-to-ceiling windows and clean, white subway tile set the stage for Brome Burgers & Shakes. The fresh-causal restaurant, open since fall 2015, offers ethically-sourced, 100 percent organic, grass-fed beef burgers and other creative non-GMO-certified American cuisine. Set in downtown Dearborn, Michigan on bustling Michigan Avenue among shops, bars and eateries, Brome pledges sustainable business practices that increase efficiency and reduce waste.

An adaptive re-use design developed by Hallarsan Group, cedar trusses were preserved from the original 15-foot-high ceilings and shelves are made from wood that was pulled from the Dearborn railroads when the Dearborn Amtrak Station was being renovated. The two interior LiveWall® green walls bring a sense of the outdoors indoors. Founder Sam Abbas says, “The green walls took a plain surface and brought it to life. They make the restaurant more inviting while expressing our commitment to sustainability.”

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

The Brome Burgers & Shakes green wall installation has two sections, each 16 feet long and 9 feet 10 inches high. In total, there are 168 16-inch sage-colored LiveWall modular planters with integrated irrigation and a mix of six tropical plants including Pothos, ‘Devil’s Ivy’, ‘Bishop’s Hat’ and Red Wandering Jew. Bell’s Landscape Services recommended, sold, installed, and maintains the LiveWalls. The living walls of cooling green and reddish plants are front and center within the airy, publicly accessible dining room and are highly visible throughout the restaurant.

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green WallsGreenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

Brome Burgers & Shakes is growing to ten locations in Michigan and may expand into Chicago. According to Abbas, all locations will feature green walls. He also feels the green walls propel their brand forward, creating an atmosphere in which it becomes more than serving and enjoying great burgers and shakes but also about making a positive impact on everyone’s lives.

Publisher’s Note: Read the July 10, 2017 Guest Feature Green Walls Extend a Green Welcome to Restaurant’s Guests by Amber Ponce and David Aquilina.

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

Year: 2015
Owner: Sam Abbas
Location: Dearborn, MI, USA
Building Type: Commercial
Type: Living Wall
System: Single Source Provider
Size: 309 sq.ft.
Slope: 100%
Access: Accessible, Open to Public

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

Designers/Manufacturers of Record:

Restaurant Adaptive Re-use Design: Hallarsan Group
Modular Greenwall System: LiveWall Indoor
Greenwall Installation & Maintenance: Bell’s Landscape Services, Inc.

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

More Info

View the Brome Burgers & Shakes Green Walls PROJECT PROFILE to see ALL of the Photos and Additional Information about this particular project in The International Greenroof & Greenwall Projects Database.

Project of the Week Video Feature

Watch the Brome Burgers & Shakes Green Walls Project of the Week Video below or see it on our GreenroofsTV channel on YouTube:

Greenroofs.com Project of the Week 7/10/17 video photos courtesy of LiveWall, Brome Burgers & Shakes website and Facebook page, and Hallarsan Group.

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Love the Earth, Plant a Roof (or Wall)!

By Linda S. Velazquez, ASLA, LEED AP, GRP
Greenroofs.com Publisher & Greenroofs & Walls of the World™ Virtual Summit Host

Register now and join us online for our 2017 Virtual Summit through December, 2017.  Round #2 coming soon!

Greenroofs.com Project Week July 2017 Brome Burgers Shakes Green Walls

Project of the Week for March 7, 2016: Ford Motor Company’s River Rouge Truck Plant

March 7, 2016 at 8:01 am

By Linda S. Velazquez
Greenroofs.com Publisher

Greenroofs.com Project of the Week: 3/07/16

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Ford Motor Company’s River Rouge Truck Plant
Dearborn, MI, USA
454,000 sq.ft. sf. Greenroof

Project of the Week Ford Motor Company River Rouge Plant

Publisher’s Note:  In tribute to the passing of Xero Flor founder Wolfgang Behrens last week, we are honoring his memory by highlighting this Ford Motor Company’s famous greenroof.  Read more at In Memoriam: Wolfgang K. Behrens, Founder of XeroFlor Green Roofs by Clayton Rugh and In Memoriam: Wolfgang Behrens, the Father of Green Roofs by Joy Schmidt.

Project of the Week Description & Details

In 2000, the 600-acre, $2 billion Ford Rouge Center near Dearborn, Michigan, underwent major redevelopment of its 1917 complex, laying the groundwork for sustainable manufacturing at one of the world’s largest and oldest industrial icons. With William McDonough + Partners as design architects, numerous pilots of advanced environmental concepts were constructed alongside the nation’s largest ecologically inspired living roof on the new assembly plant. In 2004, the 10.4 acre Ford Truck Plant green roof was recognized in the Guinness Book of World Records as the world’s largest living roof and helped jump-start the early North American green roof industry.

Project of the Week Ford Motor Company River Rouge Plant

Project of the Week Ford Motor Company River Rouge Plant

The green roof was a critical part of the overall comprehensive landscaped system plan, and after visiting Germany, pre-vegetated mats from Xero Flor using the drainage component from Bonar (formerly Colbond) were chosen by Bill McDonough and team due to their thin and light properties. They were installed with just 1.25 inches of growing medium integrated into the mats, and weigh less than ten pounds per square foot when fully saturated. The original mats retain a very healthy appearance with a dynamic mix of plant varieties. The most recent plant coverage study, conducted in 2010 by Michigan State University, found that 13 of the 15 original species were thriving with 93 to 98 percent coverage of hearty vegetation sprawling across the roof. In addition to serving as a habitat for nesting birds, the green roof provides insulation for the truck plant, and according to Ford, it keeps the roof an estimated 10 degrees warmer in winter and 10 degrees cooler in summer, reducing energy costs significantly. The River Rouge Plant is open for tours and visitors can see the living roof from an 80-foot observation deck atop the LEED® Gold Certified Visitor Center.

View the PROJECT PROFILE to see ALL of the Photos and Additional Information about this particular project in The International Greenroof & Greenwall Projects Database.

Project of the Week Ford Motor Company River Rouge Plant

Project of the Week Ford Motor Company River Rouge Plant

Year: 2003
Owner:
Ford Motor Company
Location:
Dearborn, MI, USA
Building Type:
Industrial
Type:
Extensive, Test/Research
System:
Custom
Size:
454000 sq.ft.
Slope:
1.5%
Access:
Inaccessible, By Appointment

Project of the Week Ford Motor Company River Rouge Plant

Designers/Manufacturers of Record:

Design Architect: William McDonough + Partners
Vegetated Mats: Xero Flor
Architect of Record, Civil MEP and Structural Engineers: Arcadis Giffels
Construction Manager: Walbridge Aldinger
Project Manager: Joy Schmidt, Vitaroofs International (formerly Xero Flor Canada Ltd.)
Research Support: Michigan State University, Department of Crop & Soil Science and Department of Horticulture
Stormwater Consultant: Cahill Associates
Vegetation Consultant: Wildtype Native Plants
Plant Suppliers: Hortech, Inc., Walters Gardens, Inc., Xero Flor America, LLC.
Waterproofing: Siplast
Roof Membrane Installer: Christen Detroit
Drainage: Bonar (formerly Colbond, Inc.)

Project of the Week Ford Motor Company River Rouge Plant

Project of the Week Video Feature

Watch the Ford Motor Company’s River Rouge Truck Plant Project of the Week Video below or see it on our GreenroofsTV channel on YouTube:

Did we miss your contribution? Please let us know to add you to the profile.

Would you like one of your projects to be featured on Greenroofs.com? We have to have a profile first! Submit Your Project Profile.

Love the Earth, Plant a Roof (or Wall)!

~ Linda S. Velazquez, ASLA, LEEP AP, GRP
Greenroofs.com