Watch “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” by Aditya Ranade, PhD, MBA from Our Virtual Summit 2013

December 30, 2014 at 2:52 pm

In anticipation of Greenroofs.com’s spectacular 2015 Virtual Summit on April 6 through May 31 – and in order to familiarize you with the event – we are now making the Greenroofs & Walls of the World™ Virtual Summit 2013 videos publicly available on our GreenroofsTV channel on YouTube to all free of charge.

Today we have the pleasure to air the Opening Keynote Address video by Aditya Ranade, PhD, MBA and Senior Analyst on the Lux Research Intelligence team.  According to Lux Research, the global market size for greenroofs and walls has burgeoned into a projected $7.7 billion market in 2017.

AdityaRanadeLuxResearch-GreenRoofCumulativeInstallationsGraph

Aditya Ranade will present “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” Rapid urbanization over the past five decades has led to environmental issues like air pollution, urban heat-island effect, and loss of green spaces.  In response, cities such as Copenhagen, London, Singapore, and Chicago have implemented mandates or incentives for vegetated roofs to reduce storm-water volume, clean air pollutants, reduce the urban heat-island effect, and sequester carbon dioxide.

Aditya says “Based on my recent Lux Research report, in this talk we examine the drivers as well as barriers for growth in this emerging and burgeoning market, and project the global market size for green roofs and walls from 2012 to 2017.”

Here’s more:

Aditya Ranade

Boston, MA. USA. Dr. Aditya Ranade is a Senior Analyst on the Lux Research Intelligence team leading the Sustainable Building Materials Intelligence service. His other areas of expertise include solar photovoltaic energy, advanced polymeric materials, and next generation agriculture technologies. He has authored reports on building integrated photovoltaics (BIPV), sustainable architectural coatings, and global green building hotspots.

Before joining Lux Research, Aditya obtained his MBA in Global Management (Magna Cum Laude) from Babson College. During his MBA he consulted for Fortune 500 companies like Air Products and various start-ups in the U.S., India, and Norway. During his MBA he also interned with Flagship Ventures, identifying and analyzing CleanTech investment opportunities in thermoelectric and advanced energy storage materials. He was also the founder and President of the Babson General Management Club.

Prior to business school, Aditya was a Sr. Research Engineer with Saint-Gobain, where he developed novel encapsulant, frontsheet and backsheet products for crystalline silicon and flexible CIGS based solar PV modules. He set up Saint-Gobain’s Solar PV testing and characterization facilities at the Northborough R&D center. He also developed safety protocols for handling nanomaterials.

Before joining Saint-Gobain, Aditya obtained his PhD (Macromolecular Science) from Case Western Reserve University. His PhD research focused on the nano-engineering of polymer layers to control their photonic bandgap properties. He has co-authored 10 peer-reviewed publications and an invited book chapter. During his PhD, Aditya also completed coursework in other emerging technology areas such as drug delivery and nanotechnology for electronics. He also holds a B.E. in Engineering from the University of Pune, India.” ~ VS2013

UPDATE: Make sure to read the August 19, 2014 “Innovation Will Drive Costs of Green Roofs and Walls by 28% in 2017 by Aditya Ranade, Lux Research Senior Analyst and lead author of the July 23, 2014 report titled, Crossing the Chasm: Demonstrating Economic Value Is the Next Test for Building-integrated Vegetation.”

Watch “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” – by Aditya Ranade below or see it specifically on its own channel, the Greenroofs & Walls of the World™ Virtual Summit 2013:

Our second foray in the world of virtual conferences, the Greenroofs & Walls of the World™ Virtual Summit 2013: Connecting the Planet + Living Architecture, was very successful at bringing together people from around the world to learn, discuss, and network in our field of living architecture.  This time partnering with the World Green Infrastructure Network (WGIN), between Greenroofs.com and WGIN we produced 36 videos involving 59 esteemed international speakers, specifically: 22 Individual Presenters, including 5 Keynotes; 5 Panel Sessions; and 9 Collaborative Presentations.

Watch these other VS2013 videos released so far:

Mexico City’s Green Plan & Green Roofs – Areas Verdes de la Ciudad de Mexico & Azoteas Naturadas Video by Tanya Müller García

The Marina Bay Sands Integrated Resort Video by Jaron Lubin

Phyto Kinetic: Gardens in Movement Video by Marc Grañén.

Profiles of Women Business Leaders Greening the Way Collaborative Video with Barbara Deutsch; Lexie Hain and Marguerite Wells; Vanessa Keitges; and Joy Schmidt.

Green Walls and Maintenance – Needs, Opportunities and Best Practices Panel Session Video with Melissa Daniels, Christopher Lyon, Steven Peck, and James Sable

Reflections of a Green Roof Campaigner and Visions of the Future Keynote Video by Dusty Gedge.

Urban Green in Australia Video by Matt Dillon.

2012 Top 10 List of Hot Trends in Greenroof & Greenwall Design + Look into 2013 Collaborative Video with Linda S. Velazquez and Haven Kiers.

We hope you will join us in watching all of these as we present them!

Happy watching,

~ Linda V.

Also see these videos below in various languages on our exclusive Greenroofs & Walls of the World™ Virtual Summit 2013 greenroofs.TV playlist:

Virtual Summit 2013 Highlights Video

Virtual Summit 2013 Trailer

VS2013 Linda Velazquez Promo

VS2013 Steven Peck Promo

VS2013 Julian Briz Promo – Spanish

VS2013 Matt Dillon Promo

VS2013 Manfred Koehler Promo – German

VS2013 Francois Lassalle Promo – French

VS2013 Eun-Heui Lee Promo – Korean

VS2013 Dorthe Romo Promo

VS2013 Wang Xianmin Promo – Mandarin Chinese

VS2013 Tanya Mueller Promo – Spanish

Connect with the $7.7 billion 2017 global market now at the Greenroofs & Walls of the World Virtual Summit 2013!

February 12, 2013 at 1:15 am

Today is the start of our Virtual Summit 2013 – don’t miss our exciting Opening Keynote Address “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” by Dr. Aditya Ranade, Senior Analyst on the Lux Research Intelligence team leading the Sustainable Building Materials Intelligence service.

What does this have to do with living architecture?   Plenty!   Aditya is the lead author of the recent and much extolled Lux Research report on the potential of our burgeoning greenroof and wall market.   Armed with an Engineering degree, MBA, and PhD in Macromolecular Science, Aditya has enjoyed a long and varied career in science-driven innovation and emerging technologies.

Aditya Ranade Keynote

Lux Research states that greenroofs will account for $7 billion of the market, presenting a $2 billion opportunity to suppliers of polymeric materials such as geosynthetic fabrics and waterproof membranes. Greenwalls will swell to a $680 million market, using $200 million worth of materials such as self-supporting polyurethane foam growth media.

The full contents are only available to clients of the Sustainable Building Materials Intelligence service…But want to learn more?   Don’t miss Aditya’s in-depth, exclusive research Keynote this morning, Tuesday, February 12 @ 10:00 am EST (15:00 GMT), followed by his live 15-minute Q & A Session.

New this year are the Expo Wednesdays – Feb. 13, 20, 27 & Mar. 6 – four full days of live action at The Expo Pavilion where you’ll see leading companies and learn about their products and services, and The Associates Pavilion, where you’ll learn about different world organizations.   Visit them all 30 days and leave them a message if it’s not a Wednesday!

Expo Pavilions at the VS2013

The entire Agenda for this week, with live Q & A’s to follow each:

Opening Day, Tuesday, February 12, 2013:

Opening Remarks from Linda Velazquez and Prof. Dr. Manfred Köhler

Opening Keynote Address by Aditya Ranade, PhD, MBA:Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?

Panel Session Green Wall Maintenance – Needs, Opportunities and Best Practices with Melissa Daniels, Christopher Lyon, Steven Peck (Moderator), and James Sable

 

Opening Expo Wednesday, February 13:

Mary Ann Uhlmann

Keynote Address by Mary Ann Uhlmann, GRP:Green Infrastructure Design and the Biophilic Effect

Visit the Expo Pavilions live and see our wonderful exhibitors!

 

Thursday, February 14:

The Greenroofs.com 2012 Top 10 List of Hot Trends in Greenroof & Greenwall Design + a Look into 2013 by Linda Velazquez and Haven Kiers



Friday, February 15:

Award Winning Designers Sharing Projects & Lessons Learned” with Michael Franco, Brendan Shea, Emily Shelton, and Keith Tufts

Profiles of Women Business Leaders Greening the Way with  Barbara Deutsch,  Lexie Hain  and  Marguerite Wells;  Vanessa Keitges; and  Joy Schmidt

Panel Session  “Environmental Healing through Phytoremediation – Chapter One  with  Patrick Carey  (Moderator),  Dr. Alan Darlington,  Dr. Paul Mankiewicz, and  Dr. Clayton Rugh

 

See the Agenda and Speakers pages for the complete list.

~ Connect with Social Media Open 24 Hours all 30 Days!


Registration for the entire 30 days:

Regular Price $99

Discounts:

WGIN Members (including Green Roofs for Healthy CitiesGet GRP credits!) & Greenroofs.com Advertisers $39

Associates $59

Students/Staff/Faculty & Government $29

See our Registration Page for the Discount Codes and Register Here.

Registration is open through the entire 30 days.   Once a video has played it becomes available On Demand, but Q & A Sessions are live and you can only participate on the scheduled day and time.   Transcripts will be available On Demand, too.

We here at Greenroofs.com will be online throughout the 30 days of the Virtual Summit and hope to see you via video, audio or text chatting.     Come visit our booth – where we’ll be offering a Special Advertising Discount to participants – or just connect with us in the Networking Lounge.

Once again, thank you to our Rare Earth Sponsor, Tremco, and to our growing list of exhibitors – by the way, it’s not to late to exhibit and join in the networking!

See you online!

~ Linda Velazquez

  VS2013-SponsorsandExhibitors