Greenroofs & Walls of the World™ Virtual Summit 2011 Episode 4: Keynote Address by Ralph Velasquez

January 4, 2012 at 4:01 pm

Happy New Year’s to everyone!  May it be filled with prosperity, health, and green visions and actions for your families, communities, and organizations!

Today we have the pleasure to air Ralph Velasquez’s keynote address “CSR, Corporate Social Responsibility – The Who, What, Where, When and How” from our Greenroofs & Walls of the World™ Virtual Summit on greenroofs.tv and our GreenroofsTV channel on YouTube.

Ralph has been a long standing editorial contributor to Greenroofs.com as The Sustainable Roofing Technologies Editor (2005-2010) and prior to that as “The ASTM Editor.”  As Executive Director of Sustainability with Tremco Incorporated, he couldn’t commit further to a regular column, but agreed last year to remain a guest columnist with “Perspectives from the Green Boardroom,” and more importantly, a great friend of ours.

Tremco Incorporated is a leading supplier of sustainable roofing systems, including vegetative, cool roofing and more.  Ralph also had the vision to bring Tremco on board as our highest level of sponsorship for our inaugural 2011 Greenroofs & Walls of the World™ Virtual Summit – the Rare Earth Sponsor – for which we are extremely grateful.

Ralph Velasquez has been in the roofing business since 1978, with a focus on vegetative (green) roofs and sustainable focused building technologies over the last decade.  In 2006, Ralph established the Sustainable Technologies Group for the Tremco Roofing and Building Maintenance Division, part of the RPM Building Solutions Group in Beachwood, OH.  This group is focused on sustainable, water, energy and carbon solutions in the built environment.  In 2010, Ralph was promoted to the newly created corporate position: Executive Director for Sustainability.  In this role he is responsible for implementing the corporate-wide vision and policies related to sustainability.  He is author of the article “Sustainable Roof Options and Guidelines for Existing Buildings” in the Urban Land Institute book Retrofitting Office Buildings to be Green and Energy Efficient, 2009.

In Ralph’s keynote address he gives the participant an overview on what is Corporate Social Responsibility, who should implement it, where is it appropriate, when should a company launch this approach and how could they go about getting started.  Three case studies are highlighted utilizing these fundamental journalistic principles, with a focus on lessons learned.  Whether the participant is a large corporation or a small business, this presentation will assist you in getting your hands around this rapidly growing aspect of a responsible 21st century business.

And the setting for his keynote video is none other than the newly renovated Tremo Incorporated Headquarters in Beachwood, Ohio, atop the 9,000 sf vegetative roof with living facades and a myriad of other sustainable features – highlighted, by the way, in our 2012 Greenroofs & Walls of the World™ 12 Month Wall Calendar in the month of November:

Enjoy!  Visit greenroofs.tv to see “CSR, Corporate Social Responsibility – The Who, What, Where, When and How” or click below:

Watch earlier videos on our exclusive Virtual Summit greenroofs.tv play list, or see the following Virtual Summit videos now available on our GreenroofsTV channel on YouTube:

If you’re looking for an overview, make sure to see our  2011 Virtual Summit Highlights video (6:18) and our  2011 Virtual Summit Trailer (2:59).

Check back next week on GreenroofsTV for our 5th installment from the Greenroofs & Walls of the World™ Virtual Summit 2011!

~ Linda V.

Greenroofs & Walls of the World™ Virtual Summit 2011 Episode 3: Commissioner Rosemarie Andolino, Chicago Department of Aviation

December 21, 2011 at 8:46 am

Today we have the pleasure to air “CDA Leads the Way for Incorporating Green Roof Space in an Airport Environment” by Rosemarie Andolino from our Greenroofs & Walls of the World™ Virtual Summit on  greenroofs.tv and our GreenroofsTV channel on YouTube.

We all know that Chicago has led the way in North America in greenroof implementation for the past decade, including its airports.  I first corresponded with Rosemarie in 2005 after I wrote the paper “European Airport Greenroofs – A Potential Model for North America,” which looked at impacts of using a greenroof within airports as well as some of the potential barriers to greenroofs.  More recently, I had contacted the Chicago Department of Aviation about O’Hare and Midway International updates for a presentation I did at the Atlanta Aero Club last February – see: A Look (Again) at Airport Greenroofs.

We were thrilled when Commissioner Andolino accepted our invitation to speak at our inaugural Virtual Summit:

Chicago Department of Aviation Commissioner (CDA) Rosemarie S. Andolino is responsible for the management and operation of one of the world’s largest and busiest airport systems, comprised of O’Hare and Midway International airports. She is also charged with implementing the O’Hare Modernization Program (OMP), which is reconfiguring O’Hare’s intersecting runways into a modern, parallel layout allowing for reduced delays and increased capacity well into the future.

Andolino’s leadership has brought the CDA to the forefront of airport sustainability. She led the creation of the groundbreaking OMP Sustainable Design Manual (SDM) and an updated and expanded version called the CDA Sustainable Airport Manual. The manual is internationally recognized as the definitive source for sustainable airport design, construction, planning, operations and maintenance, concessions, and tenant activities.

Both Andolino and the O’Hare Modernization Plan have been recognized for excellence in environmental stewardship by the U.S. Green Building Council, the Illinois Sustainable Technology Center, the United Nation’s Environmental Programme for Livable Communities, as well as several government agencies and industry publications.

Commissioner Rosemarie Andolino speaks about the Chicago Department of Aviation’s industry-leading sustainability initiatives, with a focus on the existing and future green roof projects at O’Hare and Midway International Airports.

Chicago’s airports currently feature 230,000 square feet (5.3 acres) of green roof coverage. That includes a new O’Hare FedEx cargo facility, which is the largest continuous green roof at an airport in the world.  Andolino will discuss the benefits and unique challenges of incorporating green roof space in an airport environment.

Rosemarie Andolino is joined here by Amy Malick, Deputy Commissioner of Sustainability Chicago Department of Aviation.

Enjoy!  Visit  greenroofs.tv to see “CDA Leads the Way for Incorporating Green Roof Space in an Airport Environment”  or click below:

If you saw Haven’s and my  2011 Top 10 presentation, you’ll remember seeing Rosemarie in a photo representing the Chicago Department of Aviation at O’Hare’s new Aeroponic Vegetable Garden as a representative project in the # 8 category: Interior Plantings: Indoor Building Integrated Greenery.  Here, twenty-six towers will supply the international airport’s restaurants with swiss chard, red habanero peppers, lettuce, green beans, and 42 other types of fresh herbs and vegetables.  Learn more about the  Chicago Department of Aviation and all their great greening initiatives.

Watch earlier videos on our exclusive Virtual Summit  greenroofs.tv play list, or see the following Virtual Summit videos now available on our  GreenroofsTV channel on YouTube:

If you’re looking for an overview, make sure to see our  2011 Virtual Summit Highlights video (6:18) and our  2011 Virtual Summit Trailer (2:59).

Check back next week on GreenroofsTV for our 4th installment from the Greenroofs & Walls of the World™ Virtual Summit 2011!

~ Linda V.

Greenroofs & Walls of the World™ Virtual Summit 2011 Episode 2: The 2011 Hot Top 10 List by Linda Velazquez and Haven Kiers

December 14, 2011 at 11:48 am

As I promised at our presentation at CitiesAlive in Philadelphia a couple of weeks ago, today we are airing Haven Kiers‘ and my2011 Top 10 List of Hot Trends in Greenroof & Greenwall Design”  from our Greenroofs & Walls of the World™ Virtual Summit on  greenroofs.tv and our  GreenroofsTV channel on YouTube.

“This is our fifth anniversary of the “Top 10 List” and an amazing amount of development has occurred over the past five years in the vegetative roofing industry.  Projects that were once scoffed at and considered impossible to get built are popping up all over the globe, and greenroofs are no longer considered fringe architecture, destined to be the first sacrifice to value engineering.

“To honor the new ubiquity of architectural greening, this year our Top 10 will focus on greenroofs at all different scales, from micro to macro.

“As “vegitecture” increasingly becomes a mainstay of both sustainable and cutting edge design, the list of greenroof and greenwall trends continues to expand.

This year we’re showcasing greening at both the micro and the macro scale, from small scale DIY greenroof projects to towering skyscrapers stacked with fruit and vegetable crops, parks, and energy facilities atop sky gardens, walls and bridges.” ~ Haven Kiers and Linda Velazquez

I have to say that Haven and I had a blast putting this together, and especially filming it together!  She flew to Atlanta last September just for the occasion, and I think you’ll really get a feel for our enthusiasm.

And, since we didn’t have any time restrictions like we normally do at all the conferences – where we have to speed through our project selections – here we took our time a bit more and, as a result, feature quite a few more projects that you would normally see.

Enjoy!  Visit greenroofs.tv to see the “2011 Top 10 List of Hot Trends in Greenroof & Greenwall Design”  or click below.

We’ll be working over the next few weeks to add most of the projects here to the Greenroof & Greenwall Projects Database so you can learn more about each.  We appreciate your feedback, and welcome your thoughts on the new and newsworthy projects for our 2012 Top 10 Hot List!  Feel free to contact Haven me directly at DesignEditor@greenroofs.com and me at Linda@greenroofs.com.

Didn’t get to see the Opening Keynote Address “A New Place”video by  Charlie Miller yet which we featured last week?  No problem – watch it after the Top 10 on the exclusive Virtual Summit  greenroofs.tv play list.

If you’re looking for an overview, make sure to see our  2011 Virtual Summit Highlights video (6:18) and our  2011 Virtual Summit Trailer (2:59).

Check back next week on GreenroofsTV for our 3rd installment from the Greenroofs & Walls of the World™ Virtual Summit 2011!

~ Linda V.

Greenroofs & Walls of the World™ Virtual Summit 2011 Episode 1: Charlie Miller

December 7, 2011 at 12:05 pm

As I wrote about yesterday, today we are airing the Opening Keynote Address video by Charlie Miller from our Greenroofs & Walls of the World™ Virtual Summit on  greenroofs.tv and our  GreenroofsTV channel on YouTube.

Charlie Miller, P.E. and principal of  Roofmeadow (formerly Roofscapes, Inc.), has been a mentor and inspiration to me since my early days as a landscape architecture student who had “discovered” greenroofs in 1997/98.  It was a no-brainer for me to choose Charlie as our opening keynote speaker – to honor his open attitude about information sharing and to share his outlook and expertise with our Virtual Summit audience!

Charlie’s  Greenroofs & Walls of the World™ Virtual Summit  2011 keynote address is titled  “A New Place.”

“After an acquaintance of almost 20 years, Americans may think that they know green roofs.  In fact, there is much left to discover as we colonize the world of the great urban plateau.” ~ Charlie Miller, P.E.

Enjoy!  Visit greenroofs.tv  to see “A New Place” here or click below.

We appreciate your feedback, and feel free to contact Charlie directly at: cmiller@roofmeadow.com.

If you’re looking for an overview, make sure to see our  2011 Virtual Summit Highlights video (6:18) and our  2011 Virtual Summit Trailer (2:59).

Check back next week on GreenroofsTV for our 2nd installment from the Greenroofs & Walls of the World™ Virtual Summit 2011!

~ Linda V.