Video & Project of the Week for April 7, 2014: Via Verde – The Green Way

April 11, 2014 at 10:22 am Project of the Week: 4/7/14


Via Verde – The Green Way
Bronx, New York City, NY, USA
40,000 sf. Greenroof


Project Description & Details

Situated in the heart of the South Bronx, the multi-award winning Via Verde – The Green Way, is a model of green living at its best with a 66 kW building-integrated photovoltaic system, onsite cogeneration, rainwater harvesting, community vegetable gardens, green roofs and much more. Designed by Dattner Architects and Grimshaw Architects, financing for this $98 million project from owner/developer Jonathan Rose Companies / Phipps Houses was the result of NYC Mayor Michael Bloomberg’s multiple tax bond and subsidy initiatives which allowed those with a lower income to qualify for residential eligibility.

With an extraordinarily high incidence of asthma in the Bronx, along with prevailing obesity, partially because of limited access to fresh produce in poor neighborhoods, Via Verde was conceived to solve such health concerns.  Lending a unique identity to the LEED NC Gold certified development, a series of green roofs designed by Lee Weintraub Landscape Architects serves as the organizing architectural element, stepping up from three-story townhouses at the southern end of the site to a 20-story tower at the north. Utilizing Garden Roof® Assemblies from American Hydrotech, greenroof contractor Nations Roof East exercised great care with Via Verde’s working heights which soar some twenty stories above ground level. The variety of plants used within the many Via Verde roof levels includes succulents; sod grass lawns; perennial and annual flowers; diverse vegetables such as kale and tomatoes; fruit such as raspberries and blueberries; shrubs; and even small apple and fir trees, the latter of which are decorated during the festive Christmas holidays.

Year: 2012
Owner: Jonathan Rose Companies / Phipps Houses
Location: Bronx, New York City, NY, USA
Building Type: Multi-Use
Type: Intensive
System: Single Source Provider
Size: 40,000 sq.ft.
Grade: 1%
Access: Accessible, Private


Designers/Manufacturers of Record:

Architectural Designers: Dattner Architects and Grimshaw Architects
Greenroof Landscape Designer: Lee Weintraub Landscape Architects
Greenroof Contractor: Nations Roof LLC, Richard M. Nugent, CEO and Nations Roof East, LLC, Michael Johannes, President
Greenroof System: Garden Roof® Assembly, American Hydrotech
Energy Efficiency, Solar Design & LEED Consultant: Bright Power
General Contractor: Lettire Construction Corp.
Energy Consultant: Association for Energy Affordability

New!  Project of the Week Video Feature

Watch the Via Verde – The Green Way Project of the Week Video below or see it on our on greenroofs.TV on YouTube:

Click here to see more information about this project in The International Greenroof & Greenwall Projects Database.

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Love the Earth, Plant a Roof!

~ Linda V.

Greenroof Project of the Week for April 8, 2013: McGrath Acura Car Dealership

April 9, 2013 at 9:34 pm  Project of the Week: 4/8/13

McGrath Acura Car Dealership
Chicago, IL, USA
4,469 sf. Greenroof

McGrath Acura Car DealershipGreenroof first installed in April, 2012; Photo Courtesy of Vegetal i.D.

Project Description & Details

Located along the north branch of the Chicago River, the site for the new state-of-the-art 57,550-sf McGrath Acura Dealership of Chicago underwent extensive renovations. The Missner Group incorporated numerous sustainable design elements to the final plan, a 47,000 square foot renovation of the existing facility and a 10,550 square foot addition.

The comprehensive Acura and used car center includes an extensive greenroof and permeable pavers for the parking lot. Carlisle SynTec 60 Mil TPO was used along with 1,719 Hydropack ® trays from  Vegetal i.D. with stone ballast – the system does not require aluminum edges to design the vegetation-free zone. Although the vegetation was still dormant when installed, a few chives were starting to bloom, as well as the thyme. It was estimated to take one person to lay down 260 sf per hour.

Visit Vegetal i.D. at the Expo Pavilion in the Greenroofs & Walls of the World™ Virtual Summit 2013, now in our last week through April 13, 2013!

Year: 2012
Owner: McGrath Acura Car Dealership
Location: Chicago, IL, USA
Building Type: Commercial
Type: Extensive
System: Single Source Provider
Size: 4,469 sq. ft.
Slope: 2%
Access: Inaccessible, Private

The McGrath Acura Car Dealership Greenroof all greened up in August, 2012; Photo Courtesy of Vegetal i.D.

Designers/Manufacturers of Record:

Architect: Balay Architects
General Contractor: The Missner Group
Waterproofing Membrane, TPO 60 Mil.: Mike Lowery, Carlisle SynTec Systems
Green Roof System & Manufacturer: Vegetal i.D.
Distributor: North Coast Roofing Systems
Roofing Contractor: Kevin Burgess, Team Manager, Olson Roofing Company Inc.

Click  here  to see  more information  about this project in  The International Greenroof & Greenwall Projects Database.

Did we miss your contribution?  Please let us know to add you to the profile.

Would you like one of your projects to be featured?  We have to have a profile first!  Submit Your Project Profile.

Love the Earth, Plant a Roof!

~ Linda V.

Thank You to Our Sponsors and the Winner of the 2nd iPad2 at the Greenroofs & Walls of the World™ Virtual Summit 2011 is…

September 30, 2011 at 1:33 pm’s inaugural  Greenroofs & Walls of the World™ Virtual Summit 2011 was simply awesome!

Thank you to our Rare Earth Sponsor, TREMCO, for making it a reality, especially Ralph Velasquez!  Ralph, Executive Director of Sustainability with  Tremco,  was one of our Keynote Speakers and created a wonderful video presentation about CSR – Corporate Social Responsibility.

Also, we are very grateful to the support of our Emerald Sponsor, American Hydrotech.  Richard C. Hayden, RLA, ASLA, CLARB, is the Garden Roof Department Manager at  American Hydrotech and  shared some amazing projects and experience with “Sloped and Complex Green Roofs.”

As you already know the winner of our first iPad2 given away for early bird registrants was James Neville of Neville Environmental Services from Vancouver, B.C., Canada…

Without further ado, the winner of the second Apple iPad2 is…

Kira Udo, Student at Georgia Perimeter College!

Kira lives in Roswell, Georgia, just a stone’s throw from us here in Alpharetta. She is studying French with a concentration in Business Administration.  She’s interested in greenwalls and loves the work of Patrick Blanc.  Congratulations!

All of the content of the  Greenroofs & Walls of the World™ Virtual Summit 2011 is available online through October 28, 2011. That includes the:

Tremco Meeting Room;
Tremco Booth in the International Pavilion;
American Hydrotech Booth in the North American Pavilion;
All of our other Exhibitor Booths in The Expo Pavilions including Grant Associates, Green Living Technologies, Green Roof Blocks, GreenGrid Roofs, Green Roof Plants, ILD, J-DRain, and Roofmeadow;
The Associates Booths at the Associate Pavilion;
The featured presentations and expert panel discussions with live Q & A records in the Rare Earth Auditorium;
and the rest of our stellar cast of  international  luminaries in the On Demand Auditorium.

It’s certainly not too late to register and see all of these amazing speakers and their interaction with our audience!  Registration will be open through October 28, 2011.

Here’s what one attendee had to say afterwards:

“Thank you for hosting the Virtual Summit 2011.  The event was extremely useful to me.  I’ve been working with green roofs here in Florida since 1995 and feel I learned more in two days than in most years since the time I first started growing plants way back, on a tin roof.

Most importantly though, the enthusiasm and success of others was so very important.

Here in Florida we lag behind the rest of the nation and the world.  But that is changing.  I know green roofs here will evolve just as beautifully and successfully as elsewhere.

Just seeing the inspirational work of others gave me the boost I needed.  Thank you and Aramis and the staff and speakers.  The Virtual Summit 2011 showed the world the importance of your outreach and informational organization.” ~ Kevin Songer

Thanks, Kevin!  If you  weren’t  able to join us live, we hope you will still sign up and enjoy the 32 presentations at your leisure through October 28!

See you at a physical conference somewhere in the world soon, and remember,

Love the Earth, Plant a Roof!

~ Linda V.

Singapore Conference Next Week: Great City, Great Discount: G3P94K04!

October 25, 2010 at 11:22 pm

Have you read our latest Guest Feature,  “Save the Date: Skyrise Greenery Conference Singapore (1st-3rd November)” by Wolfgang Ansel from the  International Green Roof Association (IGRA) and Dr. Tan Puay Yok, Deputy Director, Centre for Urban Greenery and Ecology (CUGE), National Parks Board?

And are you still planning on attending in awesome Singapore on November 1-3, 2010 but haven’t registered yet?   Well, this is probably your last chance to make a final decision – organized  by CUGE, a project of the National Parks Board of Singapore, and the International Green Roof Association  (IGRA), the conference will be held at the National Library.

Remember that is the Media Sponsor and has negotiated a spectacular deal with the organizers, guaranteeing you a special rate package rate that includes the conference, tour excursion and dinner.    

The promotional code for registration under the special discounted rate of S$1000.00 (less than $750 U.S.) per conference package for readers is: G3P94K04 – compare that to the normal Package Rate of $1,650 U.S.!

Here are just some highlights:

More than 450 delegates from 25 countries have already signed up for the conference, including 70 from China!

Who are attending the conference?
“¢  over 120 policy makers
“¢  over 60 developers and building owners
“¢  over 120 professionals including architects and planners
“¢  over  60 contractors and suppliers
“¢  over  80 from the academia

A must attend event for all academias, architects, planners, building material producers, city planners, engineering and contracting services, government officials, horticulturists, landscape architects, park owners and managers, project consultants, real estate and property developers, and estate and facility managers.   Don’t miss this opportunity to network, share and start new business relationships!  

Sign up now and join us from 1-3 November to gain insights from world renowned award winning experts who will share about the latest trends and innovations on green roofs, skyrise gardens and vertical greenery.

Keynote Speakers:

Get Exclusive Access and Be Inspired by World-Class Skyrise Greenery Projects in Singapore:

Seven unique skyrise greenery sites will be offered on the skyrise greenery tour in Singapore.   Several of these are usually not open to the public.   Learn firsthand from the site architects about the challenges of building a 200m high sky park (the incredible Marina Bay Sands, see the graphic above and actual incredible infinity pool photo below that circulated the Internet a few months ago),  be inspired by the ingenuity of developing a low cost patented skyrise greening system that requires minimal maintenance, and more.


Also, from hotels to schools, shopping malls to a dam across a channel – you can visit 13 must-see skyrise greenery sites within the city in Singapore with their walking map.

To  see  the complete line-up of speakers, register, and learn more, visit the International Skyrise Greenery Conference website.   See you in Singapore next week, where I’ll be presenting  Haven Kiers and my 2010 Top 10 List of Hot Trends in Greenroof & Greenwall Design– we can’t wait!

~ Linda and Aramis V.