Season’s greetings to all,

It’s time to reflect on the industry as we find ways to combat the decline of the economy. The green industry has taken center stage and has also become a profitable market for most. Looking back at 2008, personally I have seen more backyard manufacturing of products being labeled green, new DBA’s sprouting green buds of lackluster products, performance and knowledge, making waves in the industry and establishing flags of caution for the experienced and legitimate green business and products.

My point is a word of caution to consumers and designers. It used to be when there were layoffs and an adjustment in the economy, a new lawn cutting or landscaping business would show up, and everyone was a landscaper. These same small landscape companies did not have the experience and overhead that resulted in low ball bids making the Lawn & Garden industry a tough place to make a living - I know, I did it for 23 years.  The good thing is these start-ups are not around long.

Today it’s not the person with a new truck or trailer and a lawn mower; it’s a new “Green Business, Green Business Consultant or a green product”. It’s understandable that we all want to make a living and at this point retain our existing lifestyles or in some cases simply survive. Anyone with a lump of cash or a credit line can manufacture anything. Things to consider when hiring a consultant or thinking about using a new green product:

1. Ask for credentials, experience and portfolio;

2. Request references;

3. Ask to talk to other employees, they can be brutally honest;

4. Request research and long term data;

5. Look for public media, not just press releases;

In our business we have seen consultants and designers that simply do not have practical experience. As forward thinking and positive our industry (green roofs and green walls) is, do your homework when a green project is in your reach. Just because they attended Green Roofs 101, it doesn’t make them a green roof consultant or installer.

Hi, I’m George Irwin, a contributing editor here on Greenroofs.com - The Green Wall Editor. I write the occassional Green Walls Column, and as promised I will convert and dedicate most of my personal blog thoughts from a prior blog site to Sky Gardens…..One thing I do not care about when Im writing is the grammar or spelling mistakes I make when Im spilling my thoughts, so if you’re reading this blog and want to comment on my mistakes….too bad:)

I think free writing is important not to be interrupted by the conscious thought of making mistakes, it takes away the creativity of transferring the thoughts to writing. The same holds true with new research and products introduced to the market. Dont be afraid to make mistakes, take chances and like Nike “Just do it”. You will make mistakes…..So there is the inspiration for my first post.

The second part of the post is our Green Living Technologies Green Living Newsletter, not associated with Greenroofs.com but I thought you might be interested in my personal business, too. This month we have some very cool changes…yes change is good…for both our green roof and green wall systems. We are also charging the way into Central America, Honduras to be exact. Im hoping to bring you into my thoughts and also provide a combination of education, stimulated thinking and comments…..as always I make myself available for contact via email at the greenwalleditor@greenroofs.com.

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Green Living TM Technologies and THE GREEN LIVING NEWS
Current September Issue:

I want to welcome the new subscribers to our newsletter! Lots to talk about this month! Our dedication is to improving our products making sure they are both affordable and functional. This month we are proud to release our Roof Tray system that was designed to retain stormwater.

New Product Launch: Green LivingTM Roof Tray

Rochester NY…. Green Living TM Technologies announces the release of its advanced patent pending Green Living TM Roof Tray with water retention. The heavy gauge aluminum soon to be zinc Green Living TM Roof Tray was developed as a simplified way to install a basic green roof. The original Green Living TM Roof Modular System requires a higher level of installation skills and green roof know how. The Roof Tray has a price point similar to the cost of the original modular system but the installation labor cost is half. It’s easier to transport and can be pre-vegetated or filled and planted on the roof. “This is a great product for clients who have the ability to lift and place the trays on almost any flat or minimally sloped roof without hiring a green roof contractor.” The Green Living TM Roof Tray comes complete with a hydro-blanket that also acts as a filter. The system was designed for stormwater retention. The trays measure 20″ x 24″ (3.5 square feet) and come in standard 4″, 6″, 8″ and 12″ depths. The 4″ depth can retain up to 4.35 gallons of stormwater and still provide unlimited drainage through the large .25 drain holes within the sides of the tray. Just like the Green Living TM Roof Modular System once the tray reaches saturation the stormwater flows to the roof and into the designated drains. With embossed feet, to allow the tray to sit off the roof for air and water flow and built in handles for easy transport and carrying, two people can install a complete 1000 square foot roof in less than a day! Even fully saturated, we still maintain 15 +/- pounds per square foot.

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Change is Good! for the Green Living TM Wall

With all good companies product improvement and development is a high priority. After additional R&D we have made some key changes to the Green Living TM Wall. Before we announce the changes let us make note the corner panel is now part of the standard Green LivingTM Wall System. The first change is the safety hem on the outer edges of the wall panel structure. Second is the two part assembly that led to removing any torque. The result is a green wall panel that is easier and safer to handle. With our patented cell technology we still retain the unlimited drainage and root migration within the panels themselves and unlike plastic components the Green Living TM Wall will not warp or crack with the expansion and contraction of heat and cold. Also now available in standard increments of 6 inches and custom manufacturing, powder coating and laser engraving are always available.

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Green Living TM Wall Featured on Dream Home w/ Lisa Quinn on October 4th, 2008

Green LivingTM Technologies and the Green Living TM Wall was featured in one of the San Francisco area’s Dream Home episode. Join us as we work with Lisa Quinn, co-host Alexandrea Schardt and GLT’s George Irwin on how easy it is to dress up an otherwise drab wall by planting and installing a 2 - panel Green LivingTM Wall system with manual irrigation.

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Green Living TM Technologies in Honduras

Green Living TM Technologies Breaks ground with Angela Stassano of Techos Verdes and her partner Lazarus & Lazarus in San Pedro Sula, Honduras. October 13th we will be in Honduras with Angela to establish the installation of the Green LivingTM Systems. In addition the location will also serve as a continuing education and eventually a growing facility. Congratulations to Techos Verdes and Lazarus & Lazarus. I will have more pictures and in depth coverage for our next newsletter!

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Green Living TM Technologies reps and installer Michael and Angela Bucci, G-Space Philadelphia, showcase the Green Living Wall

Green Living TM Technologies’ Philadelphia-based and authorized representative / installer G-Space (Not to be confused with another “G” company) displays one of their latest Green LivingTM Wall projects on the exterior of the refurbished Vorhees Coliseum, home of the Arena Football League’s Philadelphia Soul. Great job to Michael and Angela Bucci and the entire G-Space staff!

I can be reached via email also at George@agreenroof.com. If you like our Green Living TM Technologies and THE GREEN LIVING NEWS newsletter and want to receive it directly, register for email updates.

That’s it for now, look for my next Green Walls Column soon!

George Irwin, The Green Wall Editor on Greenroofs.com and President and CEO of Green Living Technologies, LLC (GLT).