Ben Flanner, co-founder and head farmer of the Brooklyn Grange Rooftop Farm in New York, recently wrote Greenroofs.com asking for our vote in this year’s BBC WORLD CHALLENGE for their “Vertigo Farming” entry – or even sky gardening, right?  It’s certainly up our alley:

“Two years ago, I started the Brooklyn Grange, a rooftop farm with a great group.  We intensively grow vegetables on a 1-acre soil-covered rooftop, and sell them to local restaurants and farmer’s markets around New York.  We also have bees, chickens, kids, and we launched an educational non-profit this year.  It’s a busy place.

Recently, the farm was chosen as one of twelve finalists in the BBC World Challenge, a competition that rewards folks who are turning niche sustainability concepts into business models.  It’s an impressive group of 12 finalists who were selected for the challenge, and we are the only rep from the US, so we are very proud to be in the runnings.  After the votes are tallied, the top 3 all receive cash prizes, which would be really helpful as we’re preparing to start our 2nd location next spring.” ~ Ben Flanner

The Grand Prize is $20,000 and voting ends on November 11th – click here to vote. Ben also invites everyone to send him a note or call at ben.flanner@gmail.com and 608-215-0218, or come visit the farm.  Learn more about the Brooklyn Grange Rooftop Farm at their website.

Please support the Brooklyn Grange Rooftop Farm with your vote!  Only one per person makes it a snap – Aramis and I did it and Ben and all at the Brooklyn Grange Rooftop Farm will certainly appreciate your help.

Happy Farming in the Sky,

~ Linda V.

Last November Aramis and I met Colombian architect Andres Ibañez of Biotectonica S.A.S. and PhD candidate at the University of Hong Kong – among other things - at the WGIN Mexico City World Green Roof Congress (El Congreso Mundial de Azoteas Verdes México 2010) – where he also presented.  What an interesting guy!  He has a large body of research and completed works in both Hong Kong, his present city of residence, and Bogotá, his hometown.

Next month we will be highlighting both in our Guest Feature Article entitled “Pioneering Vegetated Architecture in  Colombia: From Research to Regulations,” which is very impressive, indeed.

Abstract:

“The practice of vegetated architecture in Colombia is in the process of being consolidated as a feasible technological choice. This paper explains the local process of green roofs dissemination initiated with a research project at National University of Colombia and accounts for the state-of the-art both in public and private sectors. Six topics are addressed:

1) The stage of transferring scientific knowledge from a research-based approach to the practice;
2) determination of key urban problems and technical parameters for experimentation regarding substrate, draining systems, vegetation and whole systems is explained;
3) mechanisms of university-market government engagement to overcome cultural and disciplinary barriers;
4) criteria for future Bogotá green roof guidelines under development;
5) appropriate technological strategies for green roofs in response to local conditions.

Issues of creativity, integration and quality are addressed in order to encourage a democratic practice of green applicable to low-cost projects. Some local strategies are described in which an integrative approach was followed to provide solutions to multiple design problems.  Finally, at this point in time, Colombia is facing new challenges for the promotion of a high-quality and responsible long-term application of green roofs in the future. These challenges are described.” ~ ”Pioneering Vegetated Architecture in  Colombia: From Research to Regulations,” 2011

Andres has also just finished writing the official Green Roof Guidelines of the City of Bogotá which will be soon incorporated into their sustainable building standards.  For this he reviewed the most advanced guidelines and standards worldwide, including FLL and ASTM, and came up with a unique approach for Bogotá.  Once he has the green light from the Secretary of Environment, we’ll be able to share more with you.

Yet, now we are asking for your votes from all around the world before November 7th in support of Andres and greenroofs as being a finalist in the “Innovadores de America“ – Innovators of America – contest under the Sustainability and Ecology category which:

“Includes innovative projects that contribute and provide solutions to problems related to the preservation of the environment.  Projects that contribute and in some way complement and increase sustainable development and adequate exploitation of resources, facilitating responsible and beneficial use of natural resources.” ~ Innovators 2011

Andres Ibañez is a finalist under Innovation: Biotectonica – Constructing life: local systems of vegetalization of infrastructure as a synergistic solution to urban environmental problems. Although the general site is in Spanish, the write up is in English as follows:

“Research, development, implementation, validation and dissemination of: local light and self-regulated systems of vegetalization of infrastructure (bio walls and bio roofs) using local waste materials and special vegetable species to improve the technical performance of buildings and create positive impact in urban areas environmentally deteriorated.

Biotectonica is the practice of building spaces with live vegetable materials instead of using conventional inert materials. The pioneer study in Colombia avoided inert materials and conventional practices in building construction and focused on the technological challenge of managing sustainable interfaces among infrastructure works and use special vegetable covers adapted to Bogota´s climate, using local resources, recyclable, and reutilization of materials and innovative design of specialized components. We had three main objectives:

1) Achieve viability of implementation at low cost, 2) special technical applications for the buildings, and 3) produce positive impacts in deteriorated urban sites due to environmental problems.

The vegetalization systems of infrastructure developed and manufactured by Biotectonica are economical and light weight, make use of underutilized roofs and facades of buildings and offer a synergistic and economical solution to the most critical urban environmental problems: air pollution, excess water runoff, deficit of green areas, effect of heat islands, and destruction of biodiversity habitat. As of June 2011, Biotectonica had installed 5,374 square meters of its vegetalization systems in 13 buildings and had designed the adaptation of 28,387 square meters in 20 buildings. The systems are manufactured in Bogota with recycled plastic, waste bricks, compost of organic waste, industrial waste and other waste materials that comply with specific requirements of lightness, drainage capabilities, thermal insulation, acoustic insulation, and water retention. Over 20 vegetable native and adapted species have been studied and used which can be self sustainable in the developed areas, with the rain and environmental conditions of Bogota.

Several innovations to vegetalization systems and their components were applied:

1.     Light system of drainage optimization in PEAD covered for industrial productions and mass commercialization. Already in use.
2.     Adaptation of conventional construction components for implementation of low cost vegetalized infrastructure systems for low income sectors.
3.     Green wall cell system (Bio roof)
4.     Six measurements of light substratum of local granular components for various infrastructure vegetalization systems.
5.     Matrix and design and adaptation methodology for specific buildings.

The following positive impacts were achieved:

1.     Creation of a means rain water retention which guarantees reduction of at least 37% of the volume and rate of runoff water to help solve the problems of floods in the city. 
2.     Installation of a means to hold rain water which reduces the amount of rainwater in Bogota´s sewage system by 2,953 million per year and helps with the hot weather.
3.     Creation of 5,374 square meters of green areas.
4.     Reuse of 130m of brick solid waste and industrial waste.
5.     Creation of 86.5m of compost from organic waste.
6.     Recycling of 9.3 tons of plastic.
7.     Creation of a natural means that captures approximately 1,082 tons of PM10 a year from polluted air in Bogota and other cities in Colombia
8.     Natural production of oxygen required by approximately 5,000 persons per year
9.     Implementation of an efficient means for acoustic and thermal insulation to improve conditions of more than 50,000 m of interior spaces.” ~ Andres Ibañez, Innovadores de America 2011

Awesome work!  Here are just a few representative projects which you’ll learn more about in November:

Andres describes his company as follows:

“Biotectonics is the practice of building spaces with living material instead of using conventional inert materials.  BIOTECTONIC is a technology-based company founded in 2009 after a pioneer research of the Master of Building at the National University of Colombia.  This research was the first in the country and one of the former in Latin America to study and validate living roof technologies.  BIOTECTONICA develops and implements greening infrastructure technologies addressing the local economic, cultural and environmental challenges and taking into account the particular conditions of every single project and client.” ~ Andres Ibañez Gutierrez

Andres created a short animation last week that he translated into English, now on YouTube:

The bottom line is that we should support each other within our industry, don’t you agree?  So, please join me in voting (I already did) for Andres – only one vote each.

Let’s advance green infrastructure in Colombia and beyond…support this project with your vote now!

~ Linda V.

Have you seen our Greenroofs & Walls of the World™ Virtual Summit 2011 Highlights Video yet?  It’s fast paced and fun, see:

We put together snippets of 10-15 seconds of all of our speakers – well almost all.  We didn’t include the ones we had previously included in our Trailer Video -namely Xianmin Wang, Lluis Recasens Pahí, and João Manuel Linck Feijó - for time reasons.  But you can still see them in the Greenroofs & Walls of the World™ Virtual Summit 2011Trailer Video below:

So, watch the video and get a glimpse of what you would see in our virtual environment.  You still have about a week to register, all the way up until October 28th.  You’ll have access to the expo pavilions and can visit all the exhibitor and associate booths plus see our amazing speakers!

You’ll find the speaker presentations in two places:  The Rare Earth Auditorium, sponsored by Tremco, and the On Demand Auditorium.

The Rare Earth Auditorium is where you’ll find all the presentations that were scheduled live, including our four illustrious Keynote Speakers – Andrew Grant, Charlie Miller, Ed Snodgrass, and Ralph Velasquez – most with the live Q & A Sessions that followed the original playing.  You can still read all the commentary, too.  Here you’ll find:

The On Demand Auditorium hold the presentations for the speakers who were not scheduled live – although in effect, once a presentation played once, they were all on demand.

These include:

We’re very proud of our inaugural Virtual Summit and know you’ll be very pleased, too.  See the Speakers page and Agenda to learn all about each presenter and their presentation or panel session descriptions.

You still can’t beat the price for over 30 individual and panel sessions - only $49 or $25 for students & faculty and government professionals!

Happy Greening,

Linda V.

Greenroofs.com’s Greenroofs & Walls of the World™ Virtual Summit 2011 is less than a week away!  We’re coming into the homestretch with our Virtual Summit and we certainly hope you will join us!

Watch our short, fun, trailer here (under 3 minutes):

Last week I highlighted international professionals from Germany, Mexico, Canada, Chile, and the U.S., and here is the remaining line-up of wonderful, talented speakers at our inaugural online event, also from countries around the world:

Wolfgang Ansel, Germany: The Director of the International Green Roof Association (IGRA) will present  ”Green Roof Policies – An International Review of Current Practices and Future Trends.”

Caroline Menetre, USA:  The landscape designer, graphic designer, environmental horticulturist, and contributing editor on Greenroofs.com will introduce the “The Vertical Garden – from Nature to Cities – An Interview” with Patrick Blanc.

Matthew Dillon, Australia: The Vice President of GreenRoofs Australasia and member of World Green Infrastructure Network (WGIN) will present “GreenRoofs in Australasia.”

João Manuel Linck Feijó, Brazil: The principal of Ecotelhado, Director of ATVBrasil, and World Green Infrastructure Network (WGIN) board member will present  ”The Work of ATVBrasil.”

Lluis Recasens Pahí, Spain: The Professor of Horticulture at the Institut d´Horticultura i Jardineria de Reus will present “Sustainability in Plant Production.”

Dr. Clayton Rugh, USA: The botanist and biologist and Manager & Technical Director of Xero Flor America will present “One Decade of Ultralight Green Roof Proof-of-Concept on Ford’s Dearborn Truck Plant.”

John Shepley, USA: The engineer, co-founder of Emory Knoll Farms, founding board member of the Baltimore Biodiesel Cooperative, chairman of the Chesapeake Sustainable Business Alliance and contributing editor on Greenroofs.com will present “Sustainability at a Small Business: Emory Knoll Farms.“

Linda Velazquez, ASLA Associate, LEED AP, GRP, USA: The founder, publisher & editor of Greenroofs.com and principal of Sky Gardens Design will co-present the “2011 Top 10 List of Hot Trends in Greenroof & Greenwall Design” with Haven Kiers.

Remember, Government professionals and faculty/students have the special discounted rate of only $25 – that’s for both days plus the 30 days archived on-demand through October 28, 2011.  Other professionals are offered the $49 registration rate.

If you haven’t yet, register today!  Please help us spread the world – tell your colleagues, Twitter followers, Facebook fans, newsletter subscribers, and LinkedIn connections to register here.

I think there’s plenty of room in our relatively close-knit greenroof and wall community to explore new information technologies together and not feel threatened by competition – don’t you?  In fact, don’t you agree we should celebrate each other’s innovations?

This is the social media event of the year!  We need to support each other and continue to find ways to collaborate and share information.  We’re thrilled with the many features we have up our sleeves, and we hope you will be, too.

See you next week!

~ Linda V.

Our Greenroofs & Walls of the World™ Virtual Summit 2011 is less than two weeks away!

Last week I told you about our seven fantastic panel sessions who you’ll be watching followed by a live Question and Answer session, including:  ”Biodiversity and Green Roofs,” Greenroofs & Walls for Educational & Social Equity in the Bronx,” “The Portland Ecoroof Program: A Cross-section of the Green Roof Movement in Portland, Oregon,” “Vertical Agriculture: A Global Movement Starts Locally, from Walls & Roofs to Table,” “Wind. Water. Heat. Grow. Greenroofs.,” “Greenroofs: Wind & Fire,” and “Green Roofs Without the Hype.”

In addition to our four awesome Keynote Speakers whom we’ve already profiled - Andrew Grant, Charlie Miller, Ed Snodgrass and Ralph Velasquez – and other luminaries previously highlighted, here are more brilliant speakers you will enjoy hearing:

Roland Appl, Germany:  The Technical Director of ZinCo and President of the International Green Roof Association (IGRA) will present “Combining Green Roofs with Photovoltaics.”

Jörg Breuning, USA and Germany:  The principal of Green Roof Technology (Previously Green Roof Service) and co-founder of Green Roof Safari will present “Green Roof Technology Sails Around the World.”

Ignacio Espoz, Chile:  The founder of LatinGreen, Director of the World Green Roof infrastructure Network (WGIN), and Director of the Chilean Association of Green Infrastructure will present “Green Infrastructure in Chile and Innovative Living Walls for Environmental Restoration in Mining of the Atacama Desert.”

Tanya Müller Garcia, Mexico:  The founder of AMENA – Asociación Mexicana para la Naturación de Azoteas – (National Mexican Greenroof Association), Vice-President of WGIN, and Director of Urban Reforestation and Bikeways for the City of Mexico will present “Development of Greenroofs and Walls in Mexico and Latin America.”

Richard Hayden, RLA, ASLA, CLARB, USA:  The landscape architect and Garden Roof Department Manager at American Hydrotech, Inc. will present “Sloped and Complex Green Roofs.”

Haven Kiers, LEED AP, GRP, USA:  The founding partner of GreenSwell Design and Planning, trainer with Green Roofs for Healthy Cities, and contributing editor on Greenroofs.com will co-present the “2011 Top 10 List of Hot Trends in Greenroof & Greenwall Design” with Linda Velazquez.

Terry McGlade, Canada:  The horticulturalist, landscape designer, and founder and President of Gardens in the Sky will present “Constructing Gardens in the Sky.”

Chris Wark, MSME, LEED AP, USA:  The engineer, Senior Energy Analyst for Viridian Energy & Environmental, and contributing editor on Greenroofs.com will present “E = MC2 of Green Roofs: Ranking Energy Benefits by Mission, Climate and Construction.”

Imagine a world of green:
What are we doing to create organic architecture?

Next week I’ll highlight the rest of our stellar cast of greenroof and greenwall professionals and enthusiasts!

See the GGW Virtual Summit Speakers page and Agenda to learn all about each presenter and their presentations or the panel sessions.

You’ve got to admit that you can’t beat the super low registration fee of $99 for September 27 and 28 plus the 30 days archived on demand through October 28 to hear from all of these excellent speakers…

… but we want everyone to qualify for the even lower Associate Rate of only $49 (just type in the name of the non-profit/organization/constituency that you belong when prompted) or the Students/Faculty/Government Professionals Rate of only $25 (state the school/university or government).

And, you’ll be automatically entered for the chance at winning our second Apple iPad2 drawing, announced on September 30, 2011.

Pre-register or learn more by visiting:  virtual.greenroofs.com.

We hope you join us for this very interactive virtual experience – think film festival meets 2-day webinar and online expo extravaganza!

Brought to you by Greenroofs.com, we’d like to thank to our Virtual Summit Sponsors TREMCO (Rare Earth) and American Hydrotech (Emerald) and our Exhibitors, Associates, and Media Partners – make sure to visit them at the Expo Pavilions.

See you online on September 27 & 28, 2011!

~ Linda V.

Each week you can expect to learn What’s New here on Greenroofs.com through our “This Week in Review” video.  Here’s the transcript from September 9th, 2011 from our daughter, Anjuli – click on the photo below to see the video, or here.  Enjoy!

- Hello, I’m Anjuli Velazquez and welcome to This Week in Review for this week, September 9th, 2011 on GreenroofsTV.

- Project of the Week

-  Our project of the week is the Haworth Corporate Headquarters built in 2007 in Holland, Michigan.  The 300,000 square foot sedum greenroof at One Haworth Center is a “living laboratory of innovative organic workspace solutions.”  The headquarters is also LEED-NC gold certified and has modified modules for increased sub-drainage and three elevated steel barriers to help regulate flow for its sloped roofs.  Along with 5,000 square feet of reflective white pavers, this roof was waterproofed with Firestone ISO 95+ and ballasted EPDM and planted with Hortech/LiveRoof recycled interlocking modular units, the LiveRoof Modular Green Roof System.  The roof has performed well during at least two 100-year storms since its installation.

To learn more about the Haworth Corporate Headquarters, click on our project of the week photo on our homepage.

“What’s New”

- Industry News

-  Watch our exciting trailer for the Greenroofs & Walls of the World™ Virtual Summit 2011!  It’s quick and fun – under 3 minutes – and wets your appetite for what and who you’ll see at our virtual conference and expo that is like no other! It’s playing on our homepage, on our Virtual Summit page and on our YouTube channel, so check it out!

-  Also, today’s the last day to Pre-Register for this groundbreaking event.  Make sure to do go online and pre-register for our Greenroofs & Walls of the World™ Virtual Summit 2011 by midnight so you can be eligible to win an Apple iPad2! Click on the banner on our homepage or just go to virtual.greenroofs.com for everything about our event and to pre-register to see and interact with our amazing speakers!

-  Over at Sky Gardens, check out Linda’s latest posts: “GGWVS 2011: Don’t Miss 7 Expert Panels!“, “Greenroofs.com’s ‘This Week in Review’ on GreenroofsTV: August 26 & September 2, 2011” and our GPW.

- “Upcoming Events”

-  September 12th: is the Application Deadline for applying for a Greening Western Queens Fund Grant.

-  September 13th-16th: is CONSTRUCT2011 and the CSI Annual Convention, in Chicago, Illinois.

-  September 14th-16th: is the 21st Century Building Expo & Conference in Charlotte, North Carolina.

-  And September 27th & 28th: is our Greenroofs & Walls of the World™ Virtual Summit 2011 – Connecting the Planet + Living Architecture: People, Projects & Design.

-  Check out our homepage for more Upcoming Events!

- “In the News”

-  Yi Chen, of PSFK.com, talks about “Rooftop Gardening Workshops At Your Local Grocery Store.” The Big Carrot, a grocery store in Toronto, Canada, that specializes in organic, GMO-free and environmentally safe products has transformed its rooftop. They’ve made a gardening workshop on their roof to teach urban dwellers how to winter-proof their urban gardens and about the benefits of using non-toxic household products. If you live in the Toronto, join them and along with the how to’s of urban gardening in winter climates, they’ll also teach you about vertical gardening and growing tomatoes in concrete parking lots.

-  Michael Bamesberger of the Omaha World-Herald says “Energy savings start at the top.” In June, the Whittier Research Center at the University Nebraska-Lincoln was renovated and became even greener than it already was by being the first building on the campus with a greenroof. The 700 square feet sedum roof allows researchers and landscapers to see first hand how to maintain a greenroof and test out all its benefits like stormwater retention, added insulation and preservation of the roof membrane. More buildings with greenroofs are popping up in Omaha, and people are realizing the energy savings greenroofs provide. Emily Casper of UNL Landscape Service, who planted the roof, said that “the U.S. … is moving towards more sustainable green building practices, and green roofs are a natural part of that movement.”

- To learn more about these stories and new ones posted daily, go to our In the News or newslinks section of our website.

-  Send us your green articles, videos and images to editor@greenroofs.com and share your greenroof or green wall info with the world!

- Make sure to keep up with everything Greenroofs.com by following us on Twitter, liking us on Facebook, being a member of our network on LinkedIn, and subscribing to our greenroofsTV channel on YouTube.

- This has been This Week in Review for September 9th, 2011 on GreenroofsTV.  I’m Anjuli Velazquez and I’ll see you next week!

*This week’s episode is sponsored by The Greenroof Directory, brought to you by Greenroofs.com.*

Did we miss something?  We’d love to hear from you!

~ Linda V.

Early Bird Pre-Registration ended last night at midnight for the inaugural Greenroofs & Walls of the World™ Virtual Summit 2011, and Aramis and I had our 2 and half year old grandson, Nicky, do the honor of selecting the winning name for the first iPad2:

Without further ado, the winner of the first Apple iPad2 is…

James Neville of Neville Environmental Services!

James hails from Vancouver, B.C., Canada and is an environmental consultant, GRP, and member of Green Roofs for Healthy Cities.  Congratulations!

Thanks, James, for your Early Bird Registration!  He’ll be contacted today and after we receive acknowledgment, we’ll be shipping out his brand new Apple iPad 2.

Stay tuned for more Greenroofs & Walls of the World™ Virtual Summit 2011 updates and info on how attendees can become eligible to win the drawing for the second iPad2, which will be randonly selected on September 30th, 2011.  See the official Rules & Regulations here.

See you online on September 27 and 28, 2011!

~ Linda V.

Just a quick post to remind you to pre-register for the Greenroofs & Walls of the World™ Virtual Summit 2011 by midnight tonight EDT to qualify for the half-off price of only $49 ($25 for students/faculty and government professionals).

PEOPLE: Creative thinkers, innovators, and trailblazers sharing project-focused organic “vegitecture”

PROJECTS: International icons of sustainability:  early successes + current & visionary profiles of excellence in design

DESIGN: Proven standards of diverse green technologies + dynamic and cutting edge designs for greening the planet with building integrated greenery:  bioclimatic, biodiversity, biomimicry & chic sustainability

This gives you full access to all the presentations, panel sessions, Expo Pavilion booths, Sponsor Meeting Rooms, Networking Lounge, Media Lounge and all your Social Collaboration Network (SCN) online video, audio, and text chatting on both September 27 and 28 and 30 days archived on demand through October 28!

As I’ve said before, we’re really giving away two iPad2’s to registrants and attendees.  But increase your chances by pre-registering now and to become eligible for the first drawing, announced tomorrow, September 9, 2011 at noon.

One random winner will be chosen from the Early Bird Registrations and one from attendees who have been the most active using the (SCN) during the Greenroofs & Walls of the World™ Virtual Summit 2011 on September 27 & 28.  This includes all your online chatting and visiting our very important sponsor and exhibitor booths at the Expo Pavilions!  Swipe your Virtual Badge at each exhibitor booth you visit to increase your chances.  See the official Rules & Regulations here.

Watch our quick Greenroofs & Walls of the World™ Virtual Summit 2011 Trailer below for highlights of Speakers, the Agenda and more:

Visit the Virtual Summit website here to see how it all works.

See you online on September 27 & 28!

~ Linda V.

Last week I told you about our Keynote Speakers for the Greenroofs & Walls of the World™ Virtual Summit 2011 - Andrew Grant, Charlie Miller, Ed Snodgrass and Ralph Velasquez –  awesome thinkers, designers, trend setters, eco-luminaries all of them!  And among others, we have French botanist and modern green wall pioneer Patrick Blanc, whom I’m interviewing this afternoon in Chicago…

See the GGW Virtual Summit Speakers page and Agenda to learn all about each presenter and their presentations or the panel sessions.

Speaking of our panel sessions, we have seven very distinct, innovative, and important collaborations that you are sure to enjoy and learn from personal experiences of movers and shakers in their respective fields from international non-profit, private and university level to U.S state, city, and borough level to professional association, private enterprise, and corporate experiences.

Click on the photos or titles to learn more about each scheduled time slot on the Agenda and each individual - they all have live Question & Answer sessions afterwards, so don’t miss them to pick their brains on how they are succeeding in greening our roofs and walls:

“Biodiversity and Greenroofs” above left to right: Christine Thuring (Moderator), Nathalie Baumann, Dusty Gedge, and Gary Grant discuss original research and unique experiences, from field work upwards to bigger picture perspectives, as well as corresponding experiences with legislation on urban nature conservation.

Christine is moderating the panel on “Biodiversity and Green Roofs” where she also speaks about her research on plant community development and ecological processes on extensive green roofs with time.  Nathalie speaks about “Green Roofs / Natural Roofs = Biodiverse Habitats and Ecological Compensation in Urban Space: 15 Years of Experience in Switzerland.”  Dusty speaks about “Designing and Working for Biodiversity on Green Roofs for Over 10 Years.”  And Gary speaks about “My First Biodiverse Green Roof in 1992, Considerations for Planning and Design and Some Thoughts on the Future.”

“Greenroofs & Walls for Educational & Social Equity in the Bronx” above left to right: Robert Bieder (Moderator), Jon Beuttler, Jess Dannhauser, Bronx Borough President Ruben Diaz Jr., Javier Lopez, New York State Senator Gustavo Rivera, and Steve Ritz.  Fueled by a passionate and committed Bronx Borough President, Ruben Diaz Jr., it is common knowledge that the Bronx is leading NYC in embracing green technologies and the green economy. To wit, the policies and educational initiatives underway in and of the Bronx are making dramatic strides in the quality of life and opportunities for all residents with concentric benefits and ripples felt citywide, statewide and nationally.

This panel featuring: a State Senator, noted business leader, NYC project manager, health care manager, social service providers and a dedicated educator speaks to triple bottom line benefits, impacts and the uses of green roofs, green walls, and urban agriculture as highly replicable, critical components to creating and leveraging social equity and economic and educational opportunities in challenging times.

“The Portland Ecoroof Program: A Cross-section of the Green Roof Movement in Portland, Oregon” above left to right: Tom Liptan, Matt Burlin, Amy Chomowicz, Casey Cunningham, and Alice Meyers.  The Portland Ecoroof Program started in 1996 when a city employee constructed an experimental ecoroof on his garage.  From this small start, the program has grown and as of July 2011 there are over 420 green roofs of varying sizes, on all types of buildings, from multi-story apartment complexes and commercial buildings to humble sheds, kiosks, and garages.  These green roofs cover nearly 30 acres of Portland rooftops (extensive and intensive roofs).

The Portland Ecoroof Program consists of technical support, incentives, education, policies, and research.  The program is incentive-based rather than regulatory, and the city’s policies reflect this approach.  This presentation provides an overview of how these program elements work with the private sector and general public to sustain the green roof movement in Portland.

“Vertical Agriculture: A Global Movement Starts Locally, from Walls & Roofs to Table” above  left to right: George Irwin (Moderator), U.S. Congressman Tom Reed, and Tom Ferraro.  Urban agriculture is on the rise globally – up the walls and on rooftops.  Fresh, local crops benefit the entire community for many reasons.

U.S. Congressman Tom Reed from the 29th district of New York, Tom Ferraro, CEO of Foodlink – a national network of 200 food banks – and George Irwin, CEO of Green Living Technologies International (GLTi), provide interactive conversation and commentary concerning the impact of education, economics and opportunity around local food production with green walls and roofs.  Rochester-based GLTi started in New York City and has since grown nationally and internationally through education and collaborative hands-on projects with local youth, the underprivileged and disadvantaged in New York and Los Angeles and with business partnerships in Santiago, Dubai, and beyond to include their Food Factory and more.

“Wind. Water. Heat. Grow. Greenroofs.” above left to right: Dr. Bill Retzlaff, David Aponte, Kevin Songer, and Joe Webb.  Greenroofs are impacted by wind, water and heat on an unrelenting basis.  Through wind trials and real hurricane survival stories in Houston, TX, Jacksonville, FL, Edwardsville, IL, and Puerto Rico, we have met those challenges and will discuss various projects’ responses and successes to Hurricanes Ike and (any others?).  Drought, hot winds, and unseasonable 100° days can also quickly desiccate or kill greenroof plants.

Dr. Bill Retzlaff moderates discussing wind studies and plant trials for greenroofs at SIUE. Joe Webb talks about his project which endured 110 to 120 mph winds and 11” of rain in 24 hours and shares water mapping and Living Building Challenge Water requirements.  Kevin Songer talks about the Outdoor Turbine Hurricane Simulator at the University of Florida, water conservation through ‘nature-based irrigation design,’ and the importance of biodiversity.  David Aponte speaks to his experience of engineering and designing greenroofs with the correct growing media and plants in hurricane-prone, sub-tropical Puerto Rico.

“Greenroofs: Wind & Fire” Panel above  left to right: Kelly Luckett, Mike Ennis, and Jim Kirby.  No longer can the green roof be deleted from a project due to failure to comply with the fire code.  After three years in the making from members of Single Ply Roofing Industry in cooperation with Green Roofs for Healthy Cities (GRHC), we now have a green roof design guide for minimizing the risk of fire on green roofs.  The securing of a place in mainstream construction through the International Code Council (ICC) has resulted in a milestone for the North American green roof movement. Fire concerns are only half of the code story as the wind design guide is still progressing through the ANSI process – we must overcome both the wind and the fire obstacle.

Kelly Luckett, President of Green Roof Blocks, moderates and shares his experiences representing GRHC with the consensus based ANSI/SPRI VF-1 and RP-14 standards.  Jim Kirby, NRCA’s AED, Technical Communications, provides NRCA commentary about building codes, vegetative roofs and RP-14.  Mike Ennis, Technical Director for SPRI, speaks to SPRI’s leadership leadership in the development of fire and wind standards and experience in the building code arena.

And, because the panel sessions weren’t stirring enough, we’ve ended with the “Green Roofs Without the Hype” Panel above left to right: Patrick Carey, Dr. Robert Berghage, Charlie Miller, and Ed Snodgrass.  Here are four people with the knowledge to speak frankly about the current state of affairs in green roofing.  This panel focuses on the designation and evaluation of expertise, appropriate background and training, roadblocks to research and education, design origination and control, chain of custody issues, installation, and the residential market.

We hope you join us for this very interactive virtual experience – think film festival meets 2-day webinar and online expo extravaganza!

Pre-register or learn more by visiting:  virtual.greenroofs.com.  Don’t forget to pre-register by this Friday, September 9 for the discounted Early Bird rate of only $49 ($25 for students/faculty and government professionals).

Brought to you by Greenroofs.com, we’d like to thank to our Virtual Summit Sponsors TREMCO (Rare Earth) and American Hydrotech (Emerald) and our Exhibitors and Media Partners – make sure to visit them at the Expo Pavilions.

See you online on September 27 & 28, 2011!

~ Linda V.

The ever growing demand for sustainable design continues to grow across the world – especially with living architecture, and Greenroofs.com’s inaugural Greenroofs & Walls of the World™ Virtual Summit held online on September 27 and 28, 2011 is truly a groundbreaking event you can’t miss!

Join us as we inform, share, and create a global social media experience for learning and networking via the power of the Internet.   It’s a community destination that will allow you to connect with everyone in our growing community!

Over 50 speakers from around the world are joining us in the Virtual Summit including architects, ecologists, landscape architects, engineers, educators, industry CEOs, product manufacturers and suppliers, botanists, non-profit directors, government officials and representatives from the state of New York, cities of Portland, OR; Chicago, IL; and the Bronx.

We’ve just released our very impressive international speaker line-up for the Virtual Summit 2011 – you can now see the Speakers page and Agenda to learn all about each presenter and their presentations or panel sessions.

Our Keynote Speakers are thinkers, designers, trend setters, eco-luminaries:

“Imagine a world of green:
What are we doing to create organic architecture?”

• Andrew Grant, Landscape Architect, Principal, Grant Associates, presenting: “Gardens by the Bay, Singapore“
  Charlie Miller, P.E., Principal, Roofmeadow, presenting “A New Place“
  Ed Snodgrass, Farmer, Author, Co-owner, Emory Knoll Farms/Green Roof Plants, presenting “Right Plant, Right Place“
  Ralph Velasquez, Executive Director of Sustainability, Tremco, presenting “CSR, Corporate Social Responsibility – The Who, What, Where, When and How“

Here are just a few more of the illustrious speakers we have in store for you:

Rosemarie S. Andolino, USA: The Chicago Department of Aviation (CDA) Commissioner will present “CDA Leads the Way for Incorporating Green Roof Space in an Airport Environment.”

Dr. Patrick Blanc, France: The renown botanist and creator of Le Mur Végétal will present “The Vertical Garden – from Nature to Cities” with an exclusive interview by Linda Velazquez.

Dr. Nigel Dunnett, UK: The Director of the Green Roof Centre and University of Sheffield Professor will present “Sky Meadows: The Ethics and Aesthetics of Diverse Green Roof Plantings.”

Paul Kephart, USA: The President of Rana Creek and ecological designer will present “Large-Scale Applications of Living Architecture.”

Xianmin Wang, China: The Deputy Chief of the Vertical Greening Academic Group of China Green Building Council; Vice Chairman of the International Rooftop Landscaping Association will present “The Current Situation and Future of Green Roofs in China.”

We’re treating our Greenroofs & Walls of the World™ Virtual Summit 2011 as a production, and now you can see the trailer – it’s fast, fun, and informative and gives you a glimpse of presentations to come.  Watch just a few highlights from our stellar cast of greenroof and greenwall professionals below:

Don’t forget to pre-register by September 9 for the discounted Early Bird rate of only $49 ($25 for students/faculty and government professionals) for access on both September 27 and 28 and 30 days archived on demand through October 28!  Plus, you’ll be automatically entered for the chance to win the first of two Apple iPad2s that we’re giving away.

One random winner will be chosen from the Early Bird Pre-Registrations and one from attendees who have been the most active using the Social Collaboration Network, including all your online chatting and visiting our very important sponsor and exhibitor booths at the Expo Pavilions!

Pre-register or learn more by visiting:  virtual.greenroofs.com

Brought to you by Greenroofs.com, we’d like to thank to our Virtual Summit Sponsors TREMCO and American Hydrotech and our Exhibitors and Media Partners:

See our Press Release here.  Join us for the sharing, networking and fun event of the year!

~ Linda V.