Virtual Summit 2017 Round #2: Call for Short Videos

August 29, 2017 at 3:52 pm Virtual Summit 2017 Round #2 Call Short Videos

Call for Short Videos for Round #2 of’s 2017 Greenroofs & Walls of the World™ Virtual Summit: Connecting the Planet + Living Architecture!

Do you have or would you like to create an original, under 10-minute video (NOT overtly self-promotional) about: a project you’re working on (or a recently completed one), a short tour you just did, a revolutionary idea, or simply commentary?


If you’d like to share your experience with our green infrastructure community, the Call for Short Videos is for you!  And as an attendee, you’ll also be supporting our work.

Because the internet is open to the world (in theory, of course), with the Virtual Summits people from across the globe can not only watch expert subject matter videos, but have everyone watch theirs, too.


Most noteworthy, we’ll be featuring new under 10 minute videos from our 2017 Virtual Summit attendees – along with our stellar cast of Keynotes and Speaker videos from Round #1.

Where? Virtual Summit 2017 Round #2 Call Short Videos

Completely held online at


September 29, 2017:  Deadline for sending in the short videos.

October 16:  Virtual Summit 2017 Round #2 will be open, and like Round #1 will run through the end of the year.

Mid-November:  New global social media events start, and once again will be Free and Open to Everyone!

Why a Round #2?

First of all, the potential for readership/audience engagement in our online Virtual Summits is huge – endless, really.  And, participating in the Virtual Summit 2017 is a smart way to promote yourself:

Get your bio included on the Speakers page along with your short video on the Agenda.


Send us a current video (within one year or so) or get out your cameras or smart phones and film!  To participate you must be a registered attendee – if you’re not yet, we’re offering special discounted pricing of half off the regular price of $49 to get your cameras rolling:

Discounted Registration Fee: $25 Virtual Summit 2017 Round #2 Call Short Videos

Internet Trends

People still enjoy watching the longer videos from their favorite speakers and attention-grabbing or important subjects.  Yet, due to the trend towards shorter videos – anywhere from 1 to 5, perhaps up to 10 minutes long, this is your chance to get noticed.

We have an opportunity to attract more viewers to the Virtual Summit 2017 and You can receive name recognition since Millennials and Baby Boomers alike are responding to quicker messages and visuals.

Most of all, people use Social Media for networking!  Our Virtual Summits are not only to share information and inspire others, but a tool to engage fellow living architecture colleagues.  Stay tuned for more live events in November.

Subject Examples to Share:

  • You or your firm/organization is working on (or finished) a really cool project that you have short film of – or create a new one (cannot be product-oriented, it would need to be project-oriented) – it’s fine to be a little self-promotional!
  • You’re fascinated with a particular plant or plant community for living roofs or walls.
  • You’ve always wanted to interview that special someone.
  • Your own related conference/workshop/seminar is coming up – tell us about it.
  • You have a new book coming out (yes, a little commercial, but informational as well).
  • Within the not-so-distant past you went on a fantastic greenroof or wall tour and want to share your footage.
  • As a researcher or student you may have recently spent a lot time (and money) creating a poster board for a conference or class – share it with like-minded people.
  • Professors and teachers: you could get your entire class to create a video of snippets from each student.
  • You have an idea for the public good or our planet as a whole.
  • You’re working on a new product that could revolutionize the industry.*

*Too self-promotional?

All attendees can create and share their under 10-minute videos, subject to appropriate matter to be determined by

NOTE:  The Round #2 videos are not meant to be overtly commercial (no product endorsements, please) – if this is the case, you may want to consider exhibiting at the Expo at a very low cost: $400 for advertisers/$500 for non-advertisers.

Video Specifics:

  • Must be a completed video under 10 minutes in any film format.
  • After registering, send us: your photo, 2-3 line bio including any of your social media links you’d like to add to your profile, video title and short description, and a photo/screenshot of your video to:
  • How to send us your finished video:

1. Share or Transfer your files via any of the available tools online (i.e. Dropbox, Hightail, WeTransfer, etc.) that you are currently using.

2. Use this link to upload your files to us:

More Reasons to Attend the Virtual Summit 2017: Connecting the Planet + Living Architecture

  • To begin with, watch long, short, and in between videos at your leisure at the convenience of your phone, tablet, laptop, computer, or on any streaming device.
  • Don’t miss outstanding videos from our inspiring Virtual Summit 2017 Keynotes: Virtual Summit 2017 Round #2 Call Short Videos

Here are just a few of the engaging video speakers from Round #1: Virtual Summit 2017 Round #2 Call Short Videos

See all of our wonderful presenters on the Speakers page.

  • Connect or re-connect with thought leaders, visionaries, and colleagues near and far across the globe.
  • Don’t forget the awesome Continuing Education Credits!  Green Roofs for Healthy Cities, the North American green roof industry association, is offering credits for the GRP, Green Roof Professional, up to a total of 10 Virtual Summit 2017 Round #2 Call Short Videos
  • Finally, discounted fees are being offered to attendees who participate in the Call for Short Under 10-Minute Videos!

Support Our Work, Too

Thank you to our awesome Sponsors and Exhibitors, especially rooflite®! Virtual Summit 2017 Round #2 Call Short Videos

NOTE: Sponsorships are ongoing and available through the end of December.  Interested in supporting our work?  Contact us at:

It’s time to jump back in and join online for our unique 2017 Greenroofs & Walls of the World™ Virtual Summit: Connecting the Planet + Living Architecture.

Follow all the event updates using #virtualsummit2017 on Twitter.  The next Virtual Summit will be held in two years, so we hope to add your voice to our exclusive online production and watch some of your work now!

Love the Earth, Plant a Roof (or Wall)!

By Linda S. Velazquez, ASLA, LEED AP, GRP Publisher & Greenroofs & Walls of the World™ Virtual Summit Host

Register now and join us online for our 2017 Virtual Summit through December, 2017.  Submit your Under 10-Minute Video by September 29 ~ Round #2 starts on October 16! Virtual Summit 2017 Round #2 Call Short Videos

Project of the Week for August 28, 2017: Independence Blue Cross Living Wall

August 28, 2017 at 10:14 am Project of the Week: 8/28/17


Independence Blue Cross Living Wall
Philadelphia, PA, USA
544 sf Greenwall Project Week August 28 Independence Blue Cross Living Wall

Project of the Week Mini Description & Details

Philadelphia’s 1901 Market Street, corporate headquarters for Independence Blue Cross (IBC), underwent a 5-year, complete building modernization with sustainability in mind from Meyer Architects. This included the overhaul of the Market Street frontage expansion at the ground floor. Aside from the site’s interior renovations, IBC also gave its outdoor plaza space a ‘green face-lift.’ The previous space was segmented and masked, plants had outgrown their space, and the plaza terminated at a tiered concrete wall of weeds that loomed over seating areas. This renovation was awarded with two TOBY (The Outstanding Building of the Year) Awards from BOMA Philadelphia (Building Owners and Managers Association), and nothing more visually states a company’s green branding than installing two exterior 18 feet tall living walls! Project Week August 28 Independence Blue Cross Living Wall Project Week August 28 Independence Blue Cross Living Wall

Designed by manufacturer and grower Plant Connection, a curvilinear design of overlapping arcs freely flows through both walls. Since the plaza is surrounded by tall buildings that cast shadows and bounce light, a planting palette suitable for shade was chosen with seasonal interest. The two G-O2 Living Walls span a total of 32 feet and provide a splendid visual contrast to the richly colored Trespa panel accent wall that surrounds it.

New paving, complete with IBC’s inlaid logo medallion and recessed LED lighting, runs throughout and visually connects the buildings overlooking the space. Serpentine tiered seating extends from the wall and allows visitors to appreciate the living wall plantings up close and the green walls are segmented by recessed LED lighting that aligns with other design elements. IBC added life and beauty to its outdoor plaza which provides a visual statement of the company’s commitment to sustainability. Now, 1901 Market Street is wide open with welcoming views to its lush living walls. Building occupants have verdant views to the living walls below, and plaza visitors can take a refreshing break outside in an inviting space. Project Week August 28 Independence Blue Cross Living Wall

Year: 2016
Owner: Independence Blue Cross
Location: Philadelphia, PA, USA
Building Type: Corporate
Type: Living Wall
System: Single Source Provider
Size: 544 sq.ft.
Slope: 100%
Access: Accessible, Open to Public Project Week August 28 Independence Blue Cross Living Wall

The previous conditions at 1901 Market Street. Project Week August 28 Independence Blue Cross Living Wall

Designers/Manufacturers of Record:

Architect: Meyer Architects
Structural Engineer: O’Donnell & Naccarato
MEP/Civil Engineer: Pennoni Associates
Landscape Architect: Pennoni Associates
General Construction: The Riff Group
Green Wall System: G-O2 Living Walls, Plant Connection
Manufacturer & Grower: Plant Connection
Planting Design: Sabrina Buttitta, BSLA, Plant Connection
Maintenance: Ambius Project Week August 28 Independence Blue Cross Living Wall Project Week August 28 Independence Blue Cross Living Wall

More Info

View the Independence Blue Cross Living Wall PROJECT PROFILE to see ALL of the Photos and Additional Information about this particular project in The International Greenroof & Greenwall Projects Database. Project Week August 28 Independence Blue Cross Living Wall

Project of the Week Video Feature

Watch the Independence Blue Cross Living Wall Project of the Week Video below or see it on our GreenroofsTV channel on YouTube: Project of the Week 8/28/17 video photo credits: Courtesy of Independence Blue Cross Facebook page; Meyer Architects; Pennoni Associates, The Riff Group, and Plant Connection.

Did we miss your contribution? Please let us know to add you to the profile.

Would you like one of your projects to be featured on We have to have a profile first! Submit Your Project Profile.

Love the Earth, Plant a Roof (or Wall)!

By Linda S. Velazquez, ASLA, LEED AP, GRP Publisher & Greenroofs & Walls of the World™ Virtual Summit Host


Register now and join us online for our 2017 Virtual Summit through December, 2017.  Submit your Under 10-Minute Video by September 29th ~ Round #2 starts on October 16th! Project Week August 28 Independence Blue Cross Living Wall

CounterpointeSRE PACE Program Announces Innovative Financing for Greenroofs

August 24, 2017 at 5:15 pm

PACE (Property Assessed Clean Energy) Financing for Greenroofs

CounterpointeSRE Program Announces Innovative PACE Financing Greenroofs

If you are lucky to be located in a U.S. state covered by PACE financing, you may be eligible for financing 100% of the costs to fund permanent green energy-saving, water-saving and seismic strengthening improvements – now including greenroofs!

Last week, Counterpointe Sustainable Real Estate, a leader in commercial real estate PACE financing, announced the launch of new financing program for the installation, service, and maintenance of greenroofs nationwide.

This innovative new financing program will help property owners comply with San Francisco’s new Living Roof Ordinance for one, and is backed by property-tax assessments funding – known as Property Assessed Clean Energy (PACE) Financing – through which the local county or municipality offers a voluntary tax assessment increase in exchange for the funding costs.

“The financing provided by Counterpointe Sustainable Real Estate provides financing for 100% of the costs of green roof installation. Through the CounterpointeSRE’s PACE program, the assessment that funds the improvements is repaid with long term, fixed rates through an additional line item on the property tax statement. This will allow hotels, offices, hospitals and other commercial properties to finance green roofs while preserving capital and potentially qualifying for off balance sheet treatment. Assessments are tied to the property, so they may be passed through to tenants, are non-recourse to owners and are transferrable upon sale of the property.

A highlighted feature of the new program is 100% financing that includes all related soft costs such as design, engineering, egress installation, and prepaid service or maintenance contracts for the green roof.” ~  Counterpointe Sustainable Real Estate

CounterpointeSRE Green Roof Program

CounterpointeSRE Program Announces Innovative PACE Financing Greenroofs

Download the CounterpointeSRE Green Roof Program PDF to read more about it and how you and your property may qualify.

“CounterpointeSRE is pleased to work in conjunction with city planners to helps reduce heat island effects, manage stormwater, and increase open space in commercial spaces.

Through this program, property owners can increase ROI, property aesthetics and property value while making our cities more environmentally friendly.” ~ Eric Alini, managing partner at Counterpointe Sustainable Real Estate

Counterpointe Sustainable Real Estate (CounterpointeSRE) is a leading PACE provider, financing commercial real estate clean energy and resiliency improvements nationwide from $100,000 to $50,000,000.

Sounds like an amazing opportunity to fund commercial greenroofs and we need to look more into it!  For more information, please visit CounterpointeSRE.

By Linda S. Velazquez, ASLA, LEED AP, GRP Publisher & Greenroofs & Walls of the World™ Virtual Summit Host

Join Us at CitiesAlive 2017 to Pay Tribute to a Pioneer in Biophilic Design – Stephen Kellert! by Steven Peck

August 21, 2017 at 4:17 pm

Join Us CitiesAlive 2017 Tribute Pioneer Biophilic Design Stephen Kellert

2017 CitiesAlive ~ Building Resilience and Equity Across Cascadia: People, Community, and Places

At the 15th Annual Cascadia CitiesAlive in Seattle, Washington on September 18-21, 2017, we at Green Roofs for Healthy Cities are planning to pay tribute at the Opening Plenary to a pioneer in the field of biophilic design, Stephen Kellert. With an outstanding panel, we will explore his work and the frontiers of this revolutionary approach to designing buildings and communities.

I first met Stephen more than 15 years ago and since that time, we have been promoting his thinking about biophilic design in our Green Roof Professional Training courses.  Biophilic design is very supportive of implementing green roofs and walls, which are both positive elements that confer human health and well being benefits.

He also delivered several inspiring keynote addresses at former CitiesAlive conferences.

And in addition, Stephen wrote an important Forward to The Rise of Living Architecture, our 10th Anniversary Book, wherein he stated:

“One of the greatest challenges of our age is how to live in compatible and even harmonious relations to the natural world. Living architecture represents an important step in the direction of reconciling people and nature in the modern built environment and the industry association Green Roofs for Healthy Cities has been in the forefront of this effort.”

Tribute at the Opening Plenary

Join Us CitiesAlive 2017 Tribute Pioneer Biophilic Design Stephen Kellert

In Seattle, an Opening Plenary panel of renown experts including Bill Browning of Terrapin Green; Bert Gregory, Principal, Mithun; Gail Vittori, Chair, Green Building Certification Institute; and Amanda Sturgeon, CEO of International Living Future Institute will reflect on his legacy and discuss future developments in the field.

Plenary & Reception, Monday, September 18, 2017

4:45pm – 6:30pm

Opening Plenary
Opening Remarks: Governor Jay Inslee, Governor of Washington

A Tribute to Stephen Kellert: The Business Case for Biophilic Design and Human Health
Master of Ceremonies: Steven Peck, GRP, Founder and President, Green Roofs for Healthy Cities

Bill Browning, Principal, Terrapin Bright Green
Bert Gregory, FAIA, Partner, Mithun
Amanda Sturgeon, CEO, International Living Future Institute
Gail Vittori, Co-Director, Center for Maximum Potential Building Systems; Chair, GBCI
Kathleen Wolf, PhD, Research Social Scientist, University of Washington

6:30pm – 8:00pm

Trade Show & Opening Reception

8:30pm – 11:30pm

Local Host Reception – Seattle Aquarium

Stephen Kellert was a kind and passionate man, especially where it came to fostering a better relationship between people and nature.  He inspired many people with whom he worked and taught. He was a revered professor at Yale University at The School of Forestry & Environmental Studies.

One of Stephen’s most notable achievements was that he pioneered the application of biophilic design to the built form.  He believed that having biophilic designed buildings would help people become healthier and happier.

Biophilic Design Workshop

Join Us CitiesAlive 2017 Tribute Pioneer Biophilic Design Stephen Kellert

At CitiesAlive we are delighted to have another pioneer, Bill Browning, lead the first ever design workshop on maximizing biophilic benefits through green roof and wall design just prior to the Opening Plenary.  At the workshop, we hope to maximize the number of biophilic elements that can be incorporated into green roof and wall projects.

Biophilic design is also one of the performance characteristics that is built into the Green Infrastructure Foundation’s Living Architecture Performance Tool, a green roof and wall performance rating system that will be open for comment on Wednesday, September 20, 2017 in Seattle.

Register by September 7 and Save $50!

Join Us CitiesAlive 2017 Tribute Pioneer Biophilic Design Stephen Kellert

Please join us for our CitiesAlive: 15th Annual Green Roof & Wall Conference at the Sheraton Seattle Hotel and help us pay tribute to his contributions, shape the future of the industry, and strengthen our ability to use green roofs and walls to improve our health and well being.

Sincerely yours,

~ Steven W. Peck

Join Us CitiesAlive 2017 Tribute Pioneer Biophilic Design Stephen Kellert

Steven W. Peck, GRP, Honorary ASLA is the founder and president of Green Roofs for Healthy Cities (GRHC).  He is also co-founder of the Green Infrastructure Foundation in Toronto, Canada.

GRHC’s mission is to increase the awareness of the economic, social and environmental benefits of green roofs and green walls, and other forms of living architecture through education, advocacy, professional development and celebrations of excellence.

Visit for more information.

Contact Steven at and 416-971-4494 x 233.