Skip to Navigation Skip to Content

Video & Project of the Week for July 20, 2015: Prudential Tower Living Wall

on July 21, 2015 at 5:27 pm under Project of the Week: 7/20/15

Prudential Tower
Newark, NJ, USA
1,760 sf. Greenwall


Project Description & Details

Located on a prominent site that faces Broad Street and overlooks the newly renovated Military Park, the $444 million, 650,000 sf Prudential Tower will redefine the park’s western edge and strengthen the city’s downtown core, providing a state-of-the-art office building for more than 3,000 employees. A massive G-O2® green wall spanning 32′ x 55′ faces the main entrance in the new plaza, and is one of the largest in New Jersey. Designed by Kohn Pedersen Fox Associates (KPF), the project is seeking LEED Gold certification and includes many other green amenities such as a 5th-floor cafeteria that steps out onto a green roof garden.

Drawing on inspiration from Prudential’s logo, the Rock of Gibraltar, KPF extrapolated segments of the rock outcropping’s stratification and created the living wall’s composition and plant color selection. Collaborating with Plant Connection, W Architecture & Landscape Architecture designed a plant palette that met the client’s needs and was also tailored to address the different microclimates that occur on the living wall. Plant Connection carefully overlaid the final design onto their panel grid and after refinements began growing the living wall panels at their 42-acre nursery late last summer. Overwintering in their greenhouses, Plant Connection was able to closely monitor the project and ensure it would be ready for this spring. The G-O2® Living Wall, along with the other green architecture at Prudential Tower, will set a high standard for sustainable development in the area.

Find more photos and additional information about this project in The International Greenroof & Greenwall Projects Database.


Year: 2015
Owner: Prudential Financial
Location: Newark, NJ, USA
Building Type: Corporate
Type: Living Wall
System: Single Source Provider
Size: 1,760 sq.ft.
Slope: 100%
Access: Accessible, Open to Public

Designers/Manufacturers of Record:

Architect: Kohn Pedersen Fox Associates
Landscape Architect:
W Architecture & Landscape Architecture
Green Wall System: G-O2 Living Walls, Plant Connection, Inc.
Manufacturer & Grower: Plant Connection, Inc.
Installation: Let It Grow
Maintenance: John Mini Distinctive Landscapes


Project of the Week Video Feature

Watch the Prudential Tower Living Wall Project of the Week Video below or see it on our GreenroofsTV channel on YouTube:

Did we miss your contribution? Please let us know to add you to the profile.

Would you like one of your projects to be featured? We have to have a profile first!

Love the Earth, Plant a Roof (or Wall)!

~ Linda V.